What to Buy in Japan 2019

10 Best Things to Buy in Japan

What to Buy in Japan

What are most popular and trendy things to shop in Japan in 2019? If you need a bit of help to decide what to buy in Japan, here is a complete list of 10 must-buy souvenirs from Japan including delicious Matcha snacks, Japanese beauty products, inexpensive fashion items and traditional handicrafts.


1. Japanese Cosmetics Products

Japanese beauty products are one of top choice for female travellers as products are highly regarded for great quality and affordable price! From quality brands like Shiseido, KOSE and SK-Ⅱ to inexpensive brands like CANMAKE and KATE, Japan offers a wide range of cosmetic products, and they can be found easily at drugstores in every town. Besides skincare and makeup products, Japanese sunscreen products are also highly in demand.

Regarding to Japanese cosmetics, the popular website @cosme holds The Best Cosmetics Awards annually as well as revealing the Hall of Fame items which are long-time beloved beauty products. The list might be a huge help if you are looking for best Japanese beauty products out of 1000s!

2. Electronics

Japan is known as the world -leading high-tech country who produces cutting edge products including electronic gadgets, and they are very popular to shop as many of them can be only found in Japan, especially if you are seeking for Made-in-Japan quality products. Popular electronic products in Japan are Cameras, Rice cookers, Electronic toilet seats, Headphones, etc.

Akihabara is definitely the first choice for electronics shopping in Japan as the numbers of shops and malls and the selection of products are top-notch. English speaking shop assistance and tax free shopping are also available at most of big malls such as Yodobashi Camera.

3. Inexpensive Clothes

Japan is one of best countries for fashionistas. Tokyo’s districts such as Shibuya, Harajuku and Ginza offers world’s finest and the most trendy fashion pieces. Along with luxurious brands, there are also many shops where you can complete your look with very small budget. Shops like UNIQLO, GU and WEGO are Japan’s top fast fashion retailers which are hugely popular among all generations, and if you are a fan of H&M, ZARA and Forever21, you may love these Japanese clothing brands listed on the articles below!

4. Matcha Products

Matcha (finely ground green tea powder) has become one of food products in highest demand in the whole world in the past decade. The delightful flavour and its health benefit fascinates us, and in Japan, you can enjoy Matcha products in various different ways.

Numbers of cafes in Japan serves unique and original Matcha desserts including Matcha Parfait, Matcha Pancakes, Matcha Gelato, and more. Two best cities to explore Matcha flavours are obviously Tokyo where a huge numbers of cafes offer trendy and creative desserts, and other is Kyoto, the home to the finest green tea leaves and numbers of authentic teahouses.

Of course, Matcha products are available at many shops. Along with the ground powder itself, Matcha snacks are highly popular items to shop for souvenirs, such as KitKat, Pocky, and many more. They can be found at convenience stores, supermarkets, drugstores and souvenir stores in Japan. The widest variety of Matcha snacks can be found at DONKI (Don Quijote) which usually has a Matcha corner.

There not only food related to the Matcha ingredient, but also some cosmetics products are made with Matcha recently. Did you know Matcha does some good effects for our skin?? The MATCHA & SAKURA Scrub by SASS. Coffee Scrub is one of the hottest skin care products made in Japan, and the body scrub contains high quality natural beauty ingredients with delightful cherry blossom scents. (Link: https://www.mam-d.com/)

5. Starbucks Tumbler

The world’s most popular coffee company Starbucks is hugely popular in Japan. As well as their delicious beverage and food, Starbucks Japan merchandise is highly on demand. Along with regular tumblers and mugs, there are limited collections in several big cities in Japan including Tokyo, Osaka, Kyoto, Hokkaido and Okinawa, and also seasonal collections such as Cherry Blossom and Christmas themes which are released every spring and winter. Especially, the seasonal collections are extremely popular as numbers of Starbucks products are themed in cute pink cherry blossoms, and in red Christmas colours. The products are likely to sell out quickly once released! Check links below for geography series’ city mugs and tumblers and the 2018 Sakura collection both absolutely limited in Japan.

6. 100 Yen Products

Who doesn’t love it when everything can be bought with ONLY 100 yen at the whole shop?? 100 yen shops are Japanese people’s favourite place to shop, and now numbers of brands can be found including DAISO, Seira, Can DO, etc. When we think about 100 yen products, we might be skeptical about the quality since they are literally CHEAP.. however recent products of 100 yen shops in Japan are truly impressive that you wouldn’t believe they cost only 100 yen. Here are list of 100 yen shops you can find in Tokyo and valuable items you can find at DAISO, which is the largest 100 yen shop franchises in the country.

7. Unique Toys

If you are looking for something cool and unique (and maybe weird) stuff simply to make your friends/family laugh, Japan is the country you should shop. Thank to the huge Otaku (geeky) culture, there are many unique items sold. Once again, Akihabara is the best area to shop Otaku items as there are numbers of stores related, offering very strange items such as these on the link below.

Not only unique items, but if you are a anime, manga or gaming lover, Akihabara is also the best place to find rare items such as figures, toys, games, mangas and more.

8. Traditional Products

Let’s not forget about the beautiful traditional side of Japan. Japan is the historical country where authentic handicrafts and artworks can be found. Especially in countryside or historical cities like Kyoto or Tohoku area, beautiful and commendable souvenir crafts can be found at local souvenir stores. Small gifts like chopsticks or Furoshiki (multi use cloth) are very handy to take home!

9. Medicine

Drugstores are one of most popular places to shop in Japan, and along with Japanese cosmetics, medicines and other medical products are quite popular to shop nowadays. Buying medicine could take a bit of hesitation if you are a foreigner, so take a look at these links which introduce Japanese medicines which are commonly used or surprisingly useful.

As I mentioned before, many inexpensive beauty products can be found at drugstores in Japan, and other medical products such as eye drops, supplements, sunscreens, hair&body care goods and more. Check the link below for the list of popular drugstores in Japan.

10. Sneakers

When you travel Japan, you may realise some of products are much cheaper than other countries. And sneakers are one of them. At large franchised shoe stores like ABC Mart, you can find sneakers at bargain price commonly. Japan offers not only low price but there are many Japan-Limited model kicks can be found by popular brands such as Adidas, Nike and Onitsuka Tiger.

The best spots to shop your cool kicks are Shibuya, Shinjuku and Harajuku areas in Tokyo, as numbers of trendy sneaker stores are located.




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