Hokkaido, Japan's northernmost and largest prefecture, is a haven for nature lovers and adventure seekers alike. Spanning approximately 22% of Japan's total land area, this vast region is renowned for its unspoiled wilderness and stunning landscapes. Visitors to Hokkaido are captivated by its diverse attractions, from vibrant flower fields in the summer to world-class ski resorts and enchanting snow festivals in the winter. As the first place in Japan to welcome winter each year, Hokkaido transforms into a snowy wonderland, offering many winter activities, including skiing, snowboarding, and relaxing in natural hot springs known as "Onsen."

During the summer, the island bursts into color with fields of lavender and other seasonal blooms, particularly in areas like Furano. Hokkaido is also celebrated as Japan’s premier gourmet destination, famed for its fresh and affordable seafood. Cities such as Sapporo, Hakodate, and Otaru are popular urban destinations and gateways to exploring the island’s rich cultural and natural heritage. Highlights include the Shiretoko Peninsula, a UNESCO World Natural Heritage site, the mesmerizing sea of clouds in Tomamu, and the famed Noboribetsu Onsen, often referred to as the "department store of hot springs" for its variety of geothermal baths.

Whether you are drawn by the allure of its untouched nature, the thrill of winter sports, or the chance to indulge in exquisite local cuisine, Hokkaido offers every visitor a unique and unforgettable experience.


Discover the best things to do in Hokkaido, from exploring the vibrant city of Sapporo to enjoying the charming canals of Otaru and experiencing world-class skiing in Niseko. This guide highlights the top attractions and activities that make Hokkaido a must-visit destination in Japan.

25 Best Things to Do in Hokkaido


Check out the top tourist attractions in Hokkaido, featuring the best things to do in major cities like Sapporo, Hakodate, and Tokachi. Unwind in the finest onsen, and experience premier ski resorts. This guide highlights Hokkaido's must-visit destinations for an unforgettable adventure.

Best Things to Do in Sapporo
Guide to Sapporo Snow Festival 2024
7 Best Onsen in Hokkaido
Best National Parks in Hokkaido
5 Best Hokkaido Ski Resorts in 2023-2024
10 Best Things to Do in Tokachi
10 Best Things to Do in Shiretoko
Unkai Terrace in Hokkaido: Where to Watch the Sea of Clouds in Japan
Hakodate : The Most Romantic City in Hokkaido


Explore Hokkaido gourmet guides to discover the most popular foods, such as sushi and ramen. This article highlights the best restaurants in major cities and high-end dining spots, ensuring you savor Hokkaido's finest culinary experiences.

Sapporo Food Guide: What to Eat in Sapporo
Best Restaurants and Cafes at Hokkaido New Chitose Airport
5 Must-Try Hokkaido Foods!
13 Best Michelin Star Restaurants in Hokkaido
5 Best Sushi in Sapporo
What to Buy in Hokkaido


Get to know Hokkaido by season in our Spring/Summer guides, which highlight the best tours and activities. Explore the top cherry blossom spots and visit the five best flower fields, showcasing Hokkaido's vibrant beauty during these blooming seasons.

Best Hokkaido Tours and Activities in Spring/Summer 2024
Best Cherry Blossom Spots in Hokkaido
5 Best Flower Fields to Visit in Hokkaido
Hakodate Fort Goryokaku Cherry Blossoms
Best Shibazakura Spots in Hokkaido
Central Hokkaido: Furano, Biei and Asahidake


Explore Hokkaido by season in our Autumn/Winter guides, featuring the best snow festivals, top ski resorts, and prime spots for viewing autumn leaves. Discover the magic of Hokkaido as it transforms into a winter wonderland and showcases vibrant fall foliage.

Hokkaido: Best Things to Do in Winter
6 Best Hokkaido Snow Festivals 2024
4 Best Niseko Ski Resorts in Hokkaido 2023-2024
Best Winter Illuminations in Hokkaido 2023–2024
5 Best Autumn Leaves Spots in Hokkaido
Hiking at Mt Asahi Daisetsuzan National Park, Hokkaido


Make the perfect travel plans with our articles showing itinerary ideas in Hokkaido. From a 3-day itinerary in Sapporo to a comprehensive 1-week itinerary for first-timers, find the best ways to explore Hokkaido's stunning landscapes, vibrant cities, and cultural treasures.

1 Week Itinerary in HOKKAIDO: For First Timers
1 Week Itinerary in Hokkaido in Summer
3 Days Itinerary: Sapporo, Hokkaido


Stay updated with the latest in Hokkaido as we bring you the newest attractions and shops, alongside the latest cultural and popular events. Discover what's fresh and exciting in Hokkaido, and plan your visit to experience the best this vibrant region offers.

Oshi no Ko Exhibition in Japan
Detective Conan Cafe in Japan 2023
15 Best Places to Visit in Hokkaido
JoJo’s Bizarre Adventure The Animation 10th Exhibition
Detective Conan Cafe in Japan 2022
Pokemon Fossil Museum in Japan