Harajuku Shopping Guide: Best Shops in Harajuku

Where to Shop and What to Buy in Harajuku, Tokyo

The Kawaii kingdom, Harajuku is the center district of Japanese pop-culture and one of the top visited areas for shopping in Tokyo. From high-end brands to inexpensive clothing shops, there are numbers of boutiques and shopping complexes gathered in the area, offering the chic and trendy products.

In this articles, I would like to introduce some of the best shops in Harajuku where you can hunt for trendy fashion items and experience the Kawaii culture of Harajuku! Let’s check them out 🙂

1. Laforet Harajuku

Laforet Harajuku is a shopping complex located in Harajuku, at the junction of Omotesando and Meiji-dori streets. The 8-story building houses around 140 shops and restaurants as well as a museum on the top floor. Since opening in 1978, Laforet Harajuku has been a symbol of Harajuku and leading the young fashion culture in Tokyo, mainly targeting people in their teen and twenties.

Map: https://maps.app.goo.gl/XL5AsMVRQLZ7peBw8

2. Tokyu Plaza Omotesando Harajuku

Tokyu Plaza Omotesando Harajuku is a shopping complex located opposite Laforet Harajuku, opened in 2012 as a new landmark of the district. The building consists of around 30 shops, restaurants and cafes of domestic and international brands, as well as a rooftop terrace where you can enjoy the astonishing view of the district. Tokyu Plaza Omotensando Harajuku is one of the most photographed places in Tokyo, with the iconic kaleidoscopic mirrored entrance with escalators.

Map: https://maps.app.goo.gl/SUWgTTBmtXqTbUyWA

3. UNIQLO Harajuku Store

Uniqlo is a Japanese fast fashion retailer that has branches across the country and overseas. One of the newest stores of the brand is UNIQLO Harajuku store, located inside WITH HARAJUKU, a new commercial complex opened in 2020 in front of JR Harajukua Station.

Related article: UNIQLO Harajuku Store

4. @cosme TOKYO

@cosme is the largest online beauty portal site in Japan, providing information about cosmetics products and beauty-related information. The site releases cosmetics awards twice a year with the latest rankings of popular beauty products based on users in Japan. (Related article: @cosme ranking archive)

@cosme also has physical stores across Japan, and the flagship store @cosme Tokyo is located in Harajuku area. The store consists of 3 floors and sells a vast selection of beauty products from about 600 brands from high-end to inexpensive brands. There is a special section introducing award-winning beauty products, where you can shop the latest and the most trendy items!

Check more @cosme stores in Tokyo: Best @cosme Stores in Tokyo

5. Harajuku Alta

Harajuku Alta is a shopping complex located on Takeshita Street, a famous shopping street of Harajuku. Harajuku Alta is a 4-story building that comprises of multiple stores offering pop and Kawaii items, mainly targeting school kids. You can find a wide selection of inexpensive clothes, accessories, toys, sweets, souvenirs and character products.

Map: https://maps.app.goo.gl/teeNhifv5FnCpotM8

6. Kiddy Land

KIDDY LAND: Long established toy store in Harajuku

Snoopy section at KIDDY LAND in Harajuku

Japan has many popular cartoon characters, such as Hello Kitty, Pikachu, Totoro, Rirakkuma and many many more. Kiddy Land is a franchised toy/variety store and the Harajuku branch in located on Omotesando Street. The 5 storied shop has thousands of character goods from all over the world, and you can easily get stuck there for 1–2 hours!

Map: https://goo.gl/X0JkUq

7. Body Line & Boutique Takenoko

A boutique selling unique costumes

Conspicuous clothing shop on Takeshita Street, Harajuku

When we talk about Harajuku, one thing we shouldn’t miss is their unique fashion culture. It’s home to many fashion styles such as Lolita, Gothic and Gothloli. There are two famous long established shops, Body Line and Boutique Takenoko, both offering eccentric fashion pieces at reasonable price. They are also great place to shop cosplay items. Both are located in the same building 1F&2F.

Map: https://goo.gl/vdDARF


Popular 100 yen shop, DAISO

The king of 100 yen shop, DAISO’s Harajuku branch is located in Takeshita Street. As all we know, most of items in Daiso costs only 108 yen (including VAT), but I recommend you to go to the Harajuku branch cos first of all it’s huge (3 storied), there are English speaking shop assistance and wide variety of Japanese souvenir items. If you are looking for give-away souvenirs for a large number of friends, it’s a great place to shop.

Related article: 10 Best Things to Buy at DAISO

Map: https://goo.gl/5tx8fh

9. W C

Affordable clothing store, WC

Colourful clothes at WC Harajuku store

W C is an apparel brand based in Tokyo, offering pop and girly Harajuku street fashion at affordable price. It’s one of the most popular clothing brand among Harajuku girls and the shop is located in Takeshita Street. You can easily complete your Harajuku look from head to toe within $100 at this shop!

Map: https://goo.gl/fIwaUf

10. WEGO

Fashionable clothes displayed at WEGO

WEGO is one of the most popular fast fashion retailers, established in Shibuya, Tokyo. The shop represents “the street fashion of Shibuya/Harajuku” with the “teenager-friendly” price range. There are currently two branches in Harajuku area, both located on Takeshita Street. If you want to shop trendy Harajuku fashion at affordable price, this is a great shop!

11. Alice on Wednesday

Alice on Wednesday: Alice in Wonderland themed shop in Harajuku

Fancy "Alice in Wonderland" themed products are sold at the shop

Alice on Wednesday is an “Alice in Wonderland” themed shop in Harajuku. The shop welcomes you with a tiny little door just like in the story and takes you to the world of fairy tale. The whole shop and offered products (sweets, accessories and variety goods) are all in Alice-theme.

Map: https://goo.gl/8ucTJy

12. Oriental Bazaar

If you wish to shop traditional Japanese products in Harajuku area, Oriental Bazaar is a great shop to visit. The shop with a shrine-like exterior offers a vast range of Japanese crafts and miscellaneous goods including antiques, kimono and souvenirs. The shop used to be located on Omotesando Street, but in 2023, it was relocated with a smaller scale to a new location, off the main street of Omotesando.

Map: https://maps.app.goo.gl/S74NnntLCz27UYXm9

-Other Shops to Stop by in Harajuku

Crepe Shops

best crepe shops at Takeshita Street, Harajuku

One of must-do things in Harajuku is eating crepes. Harajuku has numbers of crepe shops/stalls on the street and everyone enjoy strolling down the street with their made-on-order crepes in their hands. Most popular crepe shops in Harajuku are Santa Monica, ANGEL CREPES and Marion Crapes all located at Takeshita Street. Create your own crepes out of 100s toppings!

Related article: Best Crepe Shops in Harajuku

Purikura Land Noa

Popular PURIKURA shop in Takeshita Street

PURIKURA machines (Japanese photo booths)

Another must-do thing in Harajuku is taking photos in Purikura booth. Purikura is a photo booth where you can photoshop and decorate your picture and have it as a sticker. Tokyo’s biggest Purikura store “Purikura Land Noa” is located at Takeshita Street. The basement store has 25 types of latest Prikura booths.

Map: https://goo.gl/AHR2Ik


Colourful and Instagram-Worthy unicorn cotton candy

One of the most trendy shops in Harajuku area in latest year is TOTTI CANDY FACTORY. The shop offers colourful sweets and giant rainbow cotton candies. The unicorn like cotton candy hit social medias sensationally and it’s most photogenic item to have in Harajuku 😉

Related article: Totti Candy Factory : Craziest fluffy rainbow Cotton Candy!

▽Check more shopping information in Tokyo▽

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▶️10 Best Shopping Streets in Tokyo

▽Best Shops in Tokyo by Area▽

▶︎Shibuya Shopping Guide
▶︎Shinjuku Shopping Guide
▶︎Akihabara Shopping Guide
▶︎Ginza Shopping Guide

So they are my picks of shops offering true Harajuku vibes! If you visit them all, you will be a real Harajuku lover in one day 😉 For more articles related to Harajuku and Kawaii culture, I recommend you to check out these ones, too!

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Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈