10 Best Japanese Skin Care Products
Award Winning Best Japanese Skin Care Products

Japan is an amazing country to shop beauty products as various kinds of skin care and make-up products are sold in a wide price range. Some of Japanese beauty brands are famous worldwide, such as Shiseido, KOSE and SK-II.
Especially, Japanese skin care products are renowned all around the world for quality, effectiveness and innovativity. The secret of the beautiful skin of Japanese women could be choosing the right skin care products. Not only high-end branded products are popular, yet various inexpensive beauty brands offering affordable products and they can be easily found at Japanese drugstores.
Here, I have picked 10 most popular Japanese skin care products in various price range, that can be added to your daily skin care routine.
From affordable drugstore cosmetics to award winning best quality products, here are 10 must-buy skincare products in Japan!
1. DHC Deep Cleansing Oil
DHC is one of the most trust-worthy cosmetic companies in Japan, providing an affordable range of skincare products as well as supplements, diet and health products . Their best selling Deep Cleansing Oil (ディープクレンジングオイル) has light texture, yet works effectively to remove make-up, even waterproof mascara, and prevent from dryness and moisturize skins. It’s recommended for dry and sensitive skin type though wearing heavy make-up.
Price: 1,600 yen (120 ml)~
Shop Now ▶ DHC Deep Cleansing Oil
2. Kanebo Suisai Beauty Clear Powder
Kanebo Suisai Beauty Clear Powder (カネボウ suisai ビューティクリアパウダー) has won multiple beauty awards in past years. The cleansing powder contains enzyme which works effectively to make skin soft and clean. It helps removing old keratin on skins, cleansing pores and blackheads, and giving skin resilient and smooth results. As powder is packed in a small capsule per single use, it’s easy to carry and take for travelling.
Price: 1,080 yen for 15 pcs/ 2,160 yen for 32 pcs (TAX included)
Check the Price ▶ Kanebo Suisai Beauty Clear Powder
3. TRANSINO CLEAR WASH
TRANSINO CLEAR WASH (トランシーノ 薬用クリアウォッシュ) has been awarded for the best face wash products in 2017 on the Best Cosmetics Awards by @cosme, the most influential website for Japanese beauty industry. Transino is a skincare range by Daiichi Sankyo Healthcare, one of the biggest medical companies in Japan. The medicated face wash has creamy texture, and helps removing old skin cells, freckle and skin spot and brightening up the skin tone.
Price: 1,800 yen (TAX included)
Buy it Now ▶ Transino Clear Wash
Check more Japanese Face Wash and Cleansers: 10 Must-Buy Japanese Face Washes and Cleansers
4. SK-II Facial Treatment Essence
SK-II Facial Treatment Essence (SK-IIフェイシャル トリートメント エッセンス) is a multiple award winning skincare product by SK-II . It’s one of the longest-selling beauty products in Japan, which has been renowned for over 35 years. It hydrates the skin and helps to prevent causing dryness and moderate the skin surface renewal cycle. The product might be pricey comparing to others in the same range, yet it’s the most trust-worthy skincare products in Japan that you can expect high effectiveness for hydrating dry skin and anti-aging. You may wanna get a sample before purchasing at stores in Japan!
Price: 75ml 8,925 yen/160ml 18,360 yen/230ml 23,760 yen (TAX included)
Worldwide Shipping Available ▶ SK-II Facial Treatment Essence-
5. Naturie Hatomugi Skin Conditioning Gel
Naturie Hatomugi Skin Conditioning Gel (ハトムギ保湿ジェル) is one of most praiseworthy “affordable” Japanese skincare products, and has been chosen as the best skincare product for the Best Cosmetics Awards by @cosme in 2017, which is the most honorable prize in cosmetics industry. The hydrating gel has light non-sticky texture, and penetrates into the skin instantly. It contains the maximum amount of water possible, and formulated with Job’s Tears (Hatomugi), a natural plant ingredient with alcohol free. It can be used for a multiple purpose as a toner, emulsion, moisturizer, serum and even for body.
Price: 972 yen (TAX included)
Shop Now ▶ Naturie Hatomugi Skin Conditioning Gel
6. Sekkisei Emulsion
Sekkisei is one of longtime beloved Japanese skincare brands. The medicated skincare series by Kosé works effectively on the skin to look brighter and smoother. The best selling products from the Sekkisei series is the Medicated Emulsion (薬用 雪肌精 乳液) which has rich yet light texture and provides deep hydration, whitening and smooth effects on the skin.
Price: 5,400 yen (TAX included)
Check the Price ▶ Sekkisei Medicated Emulsion
7. KAO Curel Intensive Moisture Cream
KAO Curel Intensive Moisture Cream (花王 キュレル 潤浸保湿フェイスクリーム) is an excellent face cream for dry and sensitive skin, providing highly effective solutions to improve skin condition and it’s alcohol free. It keeps skin moisture yet the texture is very light and smooth. Apply after face lotion, or use as a make-up base before applying foundation. It’s recommended to use all year round.
Price: 2,484 yen
Buy it Now ▶ Curel Intensive Moisture Cream
8. Shiseido Ultimune
Ultimune Power Infusing Concentrate (アルティミューン パワセラミング コンセントレート) is a multiple award winning product from Japanese beauty tycoon, Shiseido. It’s a boosting pre-treatment to defend against aging and damage. Using Ultimune helps anything you put on top of it, like moisturizer or serum, work harder. Ultimune acts as both protection from potential damage and a buffer to the daily assault that can visibly age skin.
Price: 30ml 8,640 yen/ 50ml 12,960 yen (TAX included)
Worldwide Shipping Available ▶ Shiseido Ultimune Power Infusing Concentrate
9. ANESSA Perfect UV Sunscreen
When it comes to the “sunscreen ranking”, ANESSA Perfect UV Sunscreen (アネッサ パーフェクトUVサンスクリーン) by Shiseido has been standing at the first place for many years. High protection, strong waterproof and contains beauty moisturizing ingredients, yet the texture is so light that you might feel not wearing it at all. Once you use ANESSA, you probably don’t want to go back to other products!
Price: 1,500 yen (25 ml)
Shop Now ▶ ANESSA Perfect UV Sunscreen
More Japanese Sunscreen Products: 10 Best Japanese Sunscreens
10. Minon: Amino Moist Mask
Minon Amino Moist Essential Mask (ミノン アミノモイスト ぷるぷるしっとり肌マスク) has won the most honored award for beauty products: Best Cosmetics Awards by @cosme in 2016. It’s the most trust worthy, yet reasonable sheet mask in Japan, especially recommended for dry and sensitive skin.
Price: 1,200 (4pc)
Check the Price ▶ Minon Amino Moist Essential Mask
More Japanese Sheet Masks ▶ 5 Must Buy Japanese Sheet Masks
You can shop the listed Japanese skin care products online! Kokoro is an online store offering a wide range of Japanese beauty products with worldwide shipping! Visit the website (http://bit.ly/32HfNbi) to check more Japanese beauty products available, and spend over 40 USD and get FREE shipping to your country!
▽Wanna keep up with Japanese trends?▽
Thanks for reading! The listed products are all highly recommended for your daily skincare routine. For more information about popular beauty products in Japan, please check out these articles below, too!
▶︎Best of Beauty Vol.1: Award Winning Japanese Cosmetics
▶︎Best Shiseido Beauty Products
▶︎Skin Care Products: Japanese Cosmetics Ranking
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