20 Best Japanese Drugstore Beauty Products

From skin care to makeup, must-buy affordable beauty products in Japan

Beauty products are one of the most popular things to shop in Japan among tourists today. At Japanese drugstores, you can find a wide variety of beauty products at very affordable prices including cult-favourite and award-winning products. In Japan, you don’t have to pay a lot to get good skin care or makeup products cos plenty of them can be found at drugstores.

If you want to try Japanese drugstore cosmetics products but don’t know which one to choose, you can check what’s popular and trending on this article! From face wash to sunscreen, here are 20 top-selling drugstore beauty products to buy in Japan!!

*Please note that this article contains affiliate links.

1. Softymo White Cleansing Oil

Copyright (C) 1996 KOSE Corporation.

Softymo White Cleansing Oil (ソフティモ ホワイトクレンジングオイル) by KOSE is a top-selling makeup cleansing oil. It removes stubborn make-up, impurities and old skin cells including residual melanin, and helps dull skin to look brighter. It contains 5 kinds of beauty ingredients such as shea butter, olive and jojoba, which leave the skin smooth and moisturized.

Price: 748 yen (230 ml)

Buy it Now ▶ Softymo White Cleansing Oil

2. Cure Natural Aqua Gel

Copyright (c) Cure

Cure Natural Aqua Gel (キュアナチュラルアクアジェル) is a popular Japanese exfoliator, which is made of 90% activated hydrogen water. It removes old and dead skin cells gently without putting burden on the skin. It’s free of fragrance, colour and preservative. Recommended to use twice a week to maintain beautiful and smooth skin.

Price: 2,750 yen (250 g)

Buy it Now ▶ Cure Natural Aqua Gel

3. Rosette Cleansing Paste

Copyright © 2022 ROSETTE Co., Ltd.

Rosette Cleansing Paste (ロゼット洗顔パスタ) is a top-selling face wash by the long-established Japanese skin care brand, Rosette since 1929. The face wash contains clay as cleansing ingredient and is available in 5 kinds with different effects and formulations that can be chosen according to your skin types and troubles including dryness, dullness and acne.

Price: 726 yen (120 g)

Check the Price of Rosette Cleansing Paste
▶ Rosette Cleansing Paste Sea Mud Smooth (Green)
▶ Rosette Cleansing Paste White Mud Lift (Pink)
▶ Rosette Cleansing Paste Ghassoul Bright (Yellow)
▶ Rosette Cleansing Paste Acne Clear (Blue)

4. Senka Perfect Whip

Copyright © Shiseido Co., Ltd.

The best selling face wash, Senka Perfect Whip (専科パーフェクトホイップ) has been evaluated by many users worldwide as the best facial cleanser ever! The face wash is known for its iconic micro dense foam that gently cleanses dirt and impurities off the skin while leaving the skin moist.

Price: 547 yen (120 g)

Buy it Now ▶ Shiseido Senka Perfect Whip

5. naturie Hatomugi Skin Conditioner

© Imju Corporation.

Naturie Hatomugi Skin Conditioner (ナチュリエ ハトムギ化粧水)  is a simple but effective facial lotion that has won numbers of beauty awards in the past years. It contains the natural beauty ingredient, coix seed extract which moisturizes the skin and maintains the skin condition. The hypoallergenic lotion is free of colour, fragrance, oil, surfactant and alcohol. It comes in a large 500ml bottle and can be also used for your body.

Price: 748 yen (500 ml)

Buy it Now ▶ Naturie Hatomugi Skin Conditioner

6. Melano CC Intensive Anti-Spot Essence

© ROHTO Pharmaceutical Co.,Ltd.

Melano CC Intensive Anti-Spot Essence (メラノCC 薬用 しみ 集中対策 美容液) is a beauty serum formulated with highly penetrating vitamin C anf gives an intensive care by suppressing melanin production and preventing dark spots and freckles. It also contains moisturizing ingredients and soothes the skin redness from acne or sunburn.

Price: 1,210 yen

Check the price ▶ Melano CC Intensive Anti-Spot Essence

7. Hada Labo Gokujyun Skin Care Series

© ROHTO Pharmaceutical Co.,Ltd.

HADA LABO Gokujyun (肌ラボ 極潤) is a popular drugstore skin care series, known for brand’s signature super hyaluronic acid that provides intensive hydration to the skin. The line-up includes face wash, toner, emulsion, cream, beauty serum and face mask. It’s gentle formula and free of alcohol, fragrance, colour and oil.

Check the Price of Hada Labo Gokujun Series!
▶ Hada Labo Gokujyun Hyaluronic Acid Lotion
▶ Hada Labo Gokujyun Hyaluronic Acid Emulsion
▶ Hada Labo Gokujyun Hyaluronic Acid Foaming Cleanser

8. Nameraka Honpo Tonyu Isoflavone

Copyright © TOKIWA Phamaceutical Co.,Ltd.

Along with Gokujun, Nameraka Honpo is another super popular drugstore skin care brand. The brand offers a range of skin care products including facial toner, milk, cream and face wash which contains isoflavone from soybeans as moisturizing ingredient and leads to smooth and soft skin.

Buy it Now ▶ Nameraka Honpo Tonyu Isoflavone Lotion

9. Kikumasamune High Moist Sake Skin Care Lotion

Copyright © Kiku-Masamune Sake Brewing Co.,Ltd.

Kikumasamune is a long-established Sake brewery in Japan since 1659. Besides Sake, the company also produces skin care products as Japanese Sake is made with water, rice and Koji (rice malt) and it’s rich in skin care ingredients such as amino acid and mineral. Kikumasamune High Moist Skin Care Lotion (菊正宗 日本酒の化粧水 高保湿) contains concentrated skin care ingredients which is highly moisturizing.

Price: 990 yen

Shop Now ▶ Kikumasamune Sake Lotion

10. Keana Nadeshiko Rice Mask


Sheet masks have become one of the most popular items to buy in Japan among foreign visitors and you can find a wide variety of them at Japanese drugstores.

Keana Nadeshiko Rice Mask (毛穴撫子 お米のマスク) is an award-winning sheet mask which works effectivly for visible pores caused by dryness. It contains pure rice serum from domestic rice which tightens pores and leads to plumed and moisturized skin.

Price: 715 yen (10pc)

▶ Shop Keana Nadeshiko Rice Mask

11. Biore UV Aqua Rich Watery Essence

Copyright © Kao Corporation.

When it comes to Japanese drugstore cosmetics products, sunscreen is definitely a must-buy and Biore UV Aqua Rich Watery Essence (ビオレ UV アクアリッチ ウォータリーエッセンス) has been gaining amazing reviews across the world. The water-based sunscreen is known for being lightweight and long-lasting. It provides a powerful UV protection with a smooth and transparent finish. It’s super waterproof formula but can be removed easily with regular soap.

Price: 1000 yen

Buy it Now ▶ Biore UV Aqua Rich Watery Essence SPF50+/PA++++

12. CEZANNE Make Keep Base

CEZANNE is a popular Japanese drugstore cosmetics brand known for being trendy, effective and affordable. CEZANNE Make Keep Base (セザンヌ 皮脂テカリ防止下地) is one of the brand’s top selling beauty products that has won numbers of beauty awards including @cosme The Best Cosmetics Awards for the best makeup primer. The primer contains sebum control ingredients that help to prevent makeup from smudging and creasing, and keeps the skin smooth and silky. It’s available in 2 colours (pink beige and light blue)

Price: 660 yen

Buy Now ▶ CEZANNE Make Keep Base

13. Shiseido Eyelash Curler

Copyright © Shiseido Co., Ltd.

SHISEIDO Eyelash Curler (資生堂 アイラッシュカーラー) is one of the best beauty innovations by the Japanese beauty tycoon, Shiseido. It catches and lift up lashes without pinching eyelids, and holds them in shape for many hours. The rubber pad is replaceable which is sold for 100 yen with 2 pieces.

Price: 880 yen

Buy it Now ▶ Shiseido Eyelash Curler

14. Kiss Me Heroine Make Super Waterproof Mascara

Heroine Make Kiss Me Long and Curl Mascara

Heroine Make Mascara (ヒロインメイク マスカラ) is one of the most popular drugstore cosmetics products in Japan over the past decade. It provides great waterproof and smudge-free effects and long-lasting curl. Two types available: Long and Curl version comes with a curl brush and contains 5mm long-fiber which add eyelashes an extra length and long-lasting curl. Volume and Curl version comes with a straight brush that catches every lash and provides a dynamic volume.

Price: 1,320 yen

Shop Now ▶ Heroine Make Long and Curl Mascara
Shop Now ▶ Heroine Make Volume and Curl Mascara

15. K-Palette 1 Day Tattoo Real Lasting Eyeliner

© CUÒRE Co.,Ltd

K-PALETTE REAL LASTING EYELINER 24H WP (K-パレット リアルラスティングアイライナー24hWP) is a long-lasting waterproof eyeliner that described as “one day tattoo”. The pigmented liquid eyeliner can create a bold and defined line with a one stroke. It dries quickly, resists to water, sweat sebum and friction and keeps beautiful eyeline for many hours. Available with 4 different colours: Super Black, Soft Black, Brown Black and Deep Brown.

Price: 1,320 yen

Buy it Now! ▶ K-Palette Real Strong Eyeliner 24h Waterproof Brown Black

16. CANMAKE Cream Cheek

© IDA Laboratories Co., Ltd.[/caption]

CANMAKE is a popular Japanese makeup brand that offers a range of trendy and affordable makeup products. CANMAKE Cream Cheek (キャンメイク クリームチーク) is a gel type cheek blush, which is absolutely great value for the money as won multiple beauty awards in past. The cream has thick and moist texture, it blends in smoothly and creates dewy sheen when you apply on your skin. It’s available in 6 different colours.

Price: 638 yen

▶ International Shipping Available-CANMAKE Cream Cheek

17. DHC Medicated Lip Cream

Copyright © DHC Corporation

DHC is Japan’s leading cosmetics and health care company and havs produced numbers of renowned beauty products. DHC Medicated Lip Cream (DHC 薬用リップクリーム) is a top-selling skin care product that has won numbers of beauty awards. The medicated lip cream contains virgin olive oil and aloe essence, and delivers long-lasting moisture. It soothes and protects lips from dryness and adds a natural shine.

Price: 770 yen

Shop Now DHC Lip Cream

18. Fino Premium Touch Hair Mask

Copyright © Shiseido Co., Ltd.[/caption]

Fino Premium Touch Hair Mask (フィーノ プレミアムタッチ 浸透美容液ヘアマスク) is a popular Japanese hair treatment mask with penetrating beauty serum. It contains 6 kinds of beauty ingredients that blends into hair, enhances moisture penetration, shine and repair effects, and leaves hair silky and smooth. For the best result, it’s recommended to use once or twice a week.

Price: 1,078 yen

▶ Check the Price- Shiseido Fino Premium Touch Hair Mask

19. Oshima Tsubaki Camellia Hair Oil

Copyright© OSHIMATSUBAKI Co., Ltd

Oshima Tsubaki Camellia Oil  (大島椿) is a long-selling natural hair oil which is made of 100% natural camellia oil. The oil has excellent moisturizing and protective effects, and you can see a good result by applying small amount on dry parts. The multi-purpose oil can be also used for face and body.

Price: 1,100 yen (40 ml)

20. LION Kyusoku Jikan Cooling Sheet for Legs

Copyright © 1996-2023 Lion Corporation.

Kyusoku Jikan (休足時間) is a top-selling foot care product in Japan and a great item for tired legs. The cooling sheet contains 5 kinds of herb that gives refresh and relax sensation to your tired feet and legs.

Price: 980 yen (18 pc)

How many of them do you wish to have?? If you have any plan of visiting Japan, don’t forget to save this link and add these products on your shopping list 😉 For more information about Japanese beauty products, please check out these articles as well!

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Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈