Best Japanese Drugstore Skin Care Products

Must-Buy Japanese Drugstore Skincare Products Under $10

Japan has a huge selection of skincare products with various price range and they are very popular souvenirs among foreign visitors now! Especially at Japanese drugstores, hundreds of beauty products are sold at very affordable prices but have great quality and efficiency. You can find many products that have great reviews or won beauty awards.

So, if you are new to Japanese drugstore beauty products, but don’t know which one to pick, I’d recommend you to have a go with these cult-favourite Japanese skin care products! Let’s check out the list of the best Japanese drugstore skin care products you can buy less that $10 (1,000 yen)!

*Please note that this article contains affiliate links.

1. Senka Perfect Whip

洗顔専科 パーフェクトホイップu
Copyright © Shiseido Co., Ltd.

All time best! The cleansing foam, Senka Perfect Whip (専科パーフェクトホイップ) by Shiseido is one of the best-selling skincare products of all time in Japan and now hugely popular in abroad. Perfect Whip creates creamy and thick foam, cleansing light make-up and blackhead from pores gently. It contains hyaluronic acid and leaves the skin smooth and moist. It’s sold around 500 yen at drugstores and cosmetics stores in Japan

▶ Buy Senka Perfect Whip

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2. Hada Labo Gokujyun

肌ラボ® 極潤®シリーズ
© ROHTO Pharmaceutical Co.,Ltd.

Hada Labo Gokujyun (肌ラボ 極潤) by Rohto is popular skin toner lotion, very effective yet inexpensive. It helps to hydrate your skin instantly and preserve its moisture balance. Gokujyun has series of product line including lotion, emulsion, cream and cleansing foam for different skin types. Again, you can find Gokujyun series at most of drugstores in Japan and the lotion costs around 900 yen.

Buy Hada Labo Gokujyun Cleansing Foam
Buy Hada Labo Gokujyun Lotion
Buy Hada Labo Gokujyun Emulsion
Buy Hada Labo Gokujyun Cream

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3. Lululun Sheet Mask

Facial sheet masks are one of the top selling items in Japan among both Japanese and foreigners. There are various kinds of sheet masks sold in Japan today with a wide price range and different features. LuLuLun is the best selling facial sheet mask brand in Japan that gain a lot of positive reviews. Lululun face mask contains rich amount of beauty essence and it’s suggested to substitute with facial toner after face wash. It’s available with a great varieties that you can choose according to your skin type.

▶ Lululun Pink 7pc/32pc
▶ Lululun Blue 7pc/32pc
▶ Lululun Precious 7pc /32pc

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4. Nameraka Honpo Tonyu Isoflavone
Copyright © TOKIWA Phamaceutical Co.,Ltd.

Nameraka Honpo Tonyu Isoflavone (なめらか本舗 豆乳イソフラボン) is another best-selling skincare series as popular as HADA LABO Gokujun. The products line includes skin toner lotion, emulsion, gel, cleansing foam, sheet mask, moisturizer and more, for different skin type. All the products contain soy milk as a moisturizing ingredient. The toner and emulsion are both sold at around 900 yen per bottle.

Nameraka Honpo Cleansing Face Wash
Nameraka Honpo Cleansing Milk
Nameraka Honpo Skin Lotion

5. Keana Nadeshiko Rice Mask


Keana Nadeshiko Rice Mask (毛穴撫子 お米のマスク) is the top-selling Japanese face mask popular in Japan and abroad. The brand has sold over 200 million sheets so far and also won numbers of beauty award. The product is known for rich moisturizing rice-derived skin care serum using 100% domestically grown rice, which leads smooth, moisturized and firm skin. One package contains 10 sheet and it costs around 700 yen at Japanese drugstores.

Shop Keana Nadeshiko Rice Mask

6. Softymo Deep Cleansing Oil

Copyright (C) 1996-2020 KOSE Corporation.

Softymo is a popular cleanser brand by KOSE, offering a wide variety of effective and affordable face washes and makeup removers, and the line up includes cleansing oil, cream, gel, foam and sheet.  Sofymo Deep Cleansing Oil (ソフティモディープクレンジングオイル) offers a powerful cleansing effect that can remove stubborn makeup such as waterproof mascara and eyeliners effortlessly. It also cleanse away pores and impurities. The oil contains 5 kinds of organic beauty ingredients and leaves the skin moisturized and smooth after use.

▶ Buy Softymo Deep Cleansing Oil

7. Naturie Hatomugi Skin Conditioning Gel

© Imju Corporation.

Naturie Hatomugi Skin Conditioning Gel (ハトムギ保湿ジェル) is a moisturizing face gel that won multiple beauty awards including the best skin care products of the Best Cosmetics Awards by @cosme. The hydrating gel has a lightweight, non-sticky texture, and penetrates into the skin instantly. It’s formulated with Job’s Tears (Hatomugi), a natural plant ingredient with alcohol free. It can be used for a multiple purpose as a toner, emulsion, moisturizer, serum and even for body.

Shop Hatomugi Skin Conditioning Gel

 8. Biore Ouchi de Aesthe Facial Massaging Gel

Copyright © Kao Corporation.

Biore Ouchi de Aesthe Facial Massaging Gel (ビオレ おうちdeエステ マッサージ洗顔ジェル) is a gel type face wash that lifts up excess sebum and impurities in pores. The non-foam cleansing gel features the Clogged Pore Cleansing Formula and unclogs pores and removes deep down impurities that cause blackheads. It makes pores less visible and the skin look smooth as you use. The product is more effective when you use in the shower or bath when pores are open. Besides the pore cleansing type (green), a moisturizing type (orange) is available if you have dry skin.

▶ Shop Biore Ouchi de Aesthe Facial Massaging Gel: Green/Orange

Thanks for reading! For more information about the latest Japanese drugstore beauty products, please check out these articles, too!

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Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈