Best Japanese Drugstore Makeup Products

Award-Winning Affordable Japanese Beauty Products under $10 (1,000 yen)

Japanese cosmetics products are hugely popular around the world for the great quality and value. Numbers of Japanese skin care and makeup products can be recognized globally such as SK-Ⅱ, Shiseido, KOSE, DHC, etc, and have loads of fans worldwide.

In fact, cosmetics products are one of the most popular things to buy in Japan among tourists. From classic must-have beauty products to newly released trendy items, there are thousands of beauty products sold in Japan at department store, drugstore and variety stores with various prices.

Nowadays, Japanese drugstore beauty products are especially popular among Japanese and foreign tourists since these products have amazing qualities but cost very little! You can find many great cosmetics products less than 10 dollars (1,000 yen) at Japanese drugstores. And also drugstores in Japan are an amazing place to shop because you can find them pretty much everywhere and a wide range of products are sold such as cosmetics, medicine, food, etc.

Do you wanna shop the best Japanese drugstore beauty products?? In this article, I have listed the best Japanese drugstore makeup products which can be purchased with less than 1,000 yen ($10)!!

The list includes beauty products that have won top 3 titles on the latest Best Cosmetics Awards by @cosme in past, which means they have received the most positive reviews from strict cosmetics users in Japan! Let’s check them out 🙂

*Please note that this article contains affiliate links.


CEZANNE Make Keep Base

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE is one of the most popular drugstore makeup brands in Japan among with CANMAKE, KATE, CHIFURE, etc, and you can find the CEZANNE products at many drugstores like Matsumoto Kiyoshi, Daikoku Drug, Sun Drug, Cocokara Fine, etc.

CEZANNE Make Keep Base (セザンヌ 皮脂テカリ防止下地) is the winner of the best primer of the year. It’s a water and sweat proof primer that helps skin to stay smooth and matte all day when you apply it before foundation. It’s recommended for oily and combination skin type.

Price: 600 yen

CEZANNE UV Ultra Fit Base N

CEZANNE has made another entry on the same category of the awards as CEZANNE UV Ultra Fit Base N (セザンヌ UV ウルトラフィットベース N) has won the third place of the best primer 2018. It’s got 7 moisturizing ingredients that keeps skin hydrated all day. The primer is available in 3 colours (Beige, Blue and Pink) that offers colour corrects depending on skin type.

Price: 680 yen


the SAEM Cover Perfection Tip Concealer


the SAEM Cover Perfection Tip Concealer(ザ セム The SAEM カバーパーフェクションチップコンシーラー) has been chosen as the best concealer of 2018 on the first place. The concealer is available in 3 shades and fits perfectly on skin, covering problems such as marks, blemish, redness and dark circles. It stays for long hours without causing creases. It contains high moisturizing ingredients that keep skin hydrate.

Price: 780 yen

-Face Powder

CANMAKE Marshmallow Finish Powder

© IDA Laboratories Co., Ltd.

CANMAKE is a popular Japanese drugstore makeup brand known for being inexpensive and having great quality. The brand offers a variety of cute and trendy makeup products that are widely sold at Japanese drugstores.

CANMAKE Marshmallow Finish Powder (CANMAKE マシュマロ フィニッシュ パウダー)  is one of the most popular beauty products of the brand, winning the BEST COSMETICS AWARDS multiple times in past, and this year, the products has been honorably added to the @cosme Hall of Fame list. The finishing powder creates soft, smooth and bright look on your skin (like marshmallow!). The matte finish powder helps to conceal pores and correct unevenness of skin tone. It an additive-free mineral formulation which is gentle to your skin and can be removed with ordinary facial wash.

Price: 940 yen

CEZANNE UV Clear Face Powder

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE UV Clear Face Powder (セザンヌ UVクリアフェイスパウダー) is the runner up of 2018 best face powder. The semi-matte silky and light powder gives skin a bright and smooth look which lasts all day. It absorbs sebum and helps to blurs pores once you apply. The powder contains 12 kinds of beauty essences, and keep skin moist, and it can be removed easily with face wash.

Price: 680 yen

-Lip Stick

CANMAKE Stay-On Balm Rouge

© IDA Laboratories Co., Ltd.

CANMAKE Stay-On Balm Rouge (CANMAKE ステイオンバームルージュ) has won the second place of the best tint lips of the year. This lip tint is moisturizing like a lip balm, has the pigmentation of a lipstick and shines like lip gloss. You can apply this even when your lips are dry or chapped. It’s available in 10 different colours that brightens up the face and gives a trendy and glossy look.

Price: 580 yen

>> Shop CANMAKE Stay-On Balm Rouge Now!

Chifure Lip Stick S

Copyright © Chifure Corporation

Along with CANMAKE and CEZANNE, Chifure is one of leading drugstore cosmetics brands in Japan. Lip Stick S is Chifure’s top-selling item that offers 30 different colours that can be chose according to your skin tone and moods! The moisturizing lipstick is alcohol-free and contains a rich amount of hyaluronic acid. It glides smoothly and creates plump lips. Special cases are also available to purchase separately.

8. CEZANNE Watery Tint Lip

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Watery Tint Lip (ウォータリーティントリップ) is a tint-type lip rouge that provides a dewy finish and long-lasting shine. The oil-in-water formula gives lips a rich hydration yet does not make them sticky. It contains beauty ingredients such as hyaluronic acid, royal jelly and collagen. Available with 3 shades.

Buy Online ▶ CEZANNE Watery Tint Lip


CEZANNE Natural Cheek N

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Natural Cheek N (セザンヌ ナチュラル チークN) has won the title of the best blush of 2018. The powder cheek blush has 11 different shades (9 with shimmer and 2 with matte) and gives a natural and bright look on your face.

The blush palette contains a small soft brush that strokes gently on skin. And the best thing about this blush is probably the price, which is only 360 yen per palette (less than $4!)

Price: 360 yen

>> Shop CEZANNE Natural Cheek N Now!

CANMAKE Powder Cheeks

© IDA Laboratories Co., Ltd.

CANMAKE Powder Cheeks (CANMAKE パウダーチークス) is the runner up of the 2018 best blush award. The long-lasting powder blush gives a natural, bright and trendy look with one stroke. 10 shades are available: 5 shimmer and 5 matte. It’s oil based and contains moisturizing ingredients that keeps skin moist and smooth for long. The blush comes with a small and fluffy brush.

Price: 550 yen

>> Shop CANMAKE Powder Cheeks Now!

CANMAKE Cream Cheek

© IDA Laboratories Co., Ltd.

One of the brand’s top-selling products by CANMAKE is Cream Cheek (クリームチーク) that won multiple beauty awards including @cosme Best Cosmetics Awards. A gel type blush has a moisturizing yet silky texture that can be smoothly applied on the skin. Available with 10 colours.

Buy Online ▶ CANMAKE Cream Cheek



Copyright © Kanebo Cosmetics Inc.

KATE DOUBLE LINE EXPERT (ケイト ダブルラインエキスパート) won the third place of the best eyeliner of 2018. This eyeliner is not quite like other ordinary eyeliners to draw solid lines but it creates fake shadow around eyes to make them look bigger. The eyeliner comes with an ultra thin brush pen with light brown ink that allows you to draw fine lines and natural shadows such as Eye-widening line, Double eyelid line, Lower eyelid line with simple strokes.

Price: 850 yen

>> Shop Kate Double Line Expert Eyeliner Now!

CANMAKE Creamy Touch Liner

© IDA Laboratories Co., Ltd.

CANMAKE Creamy Touch Liner (キャンメイク クリーミータッチライナー) is an award-winning gel type eyeliner that comes with a soft and smooth 1.5mm hyper-slim tip. It glides on eyelids smoothly and allows you to draw fine lines and fill gaps between lashes easily. It’s smudge-proof formula that is resistant to water, sweat, tears, sebum and rubbing. Available with 6 shades.

Buy Online ▶ CANMAKE Creamy Touch Liner



Copyright © Shiseido Co., Ltd.

MAJOLICA MAJORCA is an affordable makeup line produced by Shiseido, and its colourful makeup products with cute antique-like packaging are especially popular among teenagers. The brand’s top-selling eyeshadow, Shadow Customize (シャドーカスタマイズ) is highly-pigmented eyeshadow series that creates a three-dimensional look. It’s available with over 20 chic and playful shades.

Price: 550 yen

Buy Online ▶MAJOLICA MAJORCA Shadow Customize

-Mascara Primer

CANMAKE Quick Lash Curler ER

© IDA Laboratories Co., Ltd.

CANMAKE Quick Lash Curler ER (クイックラッシュカーラー ER) is the third place winner of the best mascara primer of the year. Apply the primer before mascara, and it helps to hold up eyelashes and makes their curls last all day. It has a waterproof formulation which is highly resistant to water, tears, sweat, humidity and smudge, yet can be removed with warm water easily (if the layered mascara can be also removed with warm water)

Price: 680 yen

>> Shop CANMAKE Quick Lash Curler ER Now!


OPERA mylash advanced

© imju Co., Ltd.

OPERA mylash advanced (オペラ マイラッシュ アドバンスト) has become a second time winner of the best mascara of the year in 2 years in a row. Mascara is one of the most competitive categories on the Best Cosmetics Awards, so winning twice means very much applaudable. This fast-dry tubing mascara creates natural length and beautifully separate look on eyelashes. It comes with a slim brush that is easily to apply from the roots. It’s highly resistant to water, sweat and sebum, yet can be removed with lukewarm water.

Price: 951 yen

>> Shop OPERA mylash advanced Now!

Heroine Make Long & Curl Mascara Super Waterproof

©ISEHAN Co., Ltd.

The mascara market in Japan is huge and tons of products are sold at drugstores around similar price. Heroine Make Long & Curl Mascara Super Waterproof (ヒロインメイク ロング&カールマスカラ スーパーWP) is a curl-locking, long-lasting mascara that won multiple beauty awards. The mascara contains 5mm long polymer fibers that enhance the length of eyelashes without leaving clumps and prevent smudging all day. It comes in an iconic cartoon princess package.

Buy Online ▶ Heroine Make Long& Curl Mascara Super Waterproof


CEZANNE Super Slim Eyebrow

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Super Slim Eyebrow (セザンヌ 超細芯アイブロウ) is the runner up of the best eyebrow of the year, although the product has only been released in spring 2018. It’s one of the most trending cosmetics products of the year in Japan. The eyebrow pencil comes with the ultra-fine 0.9 mm tip that allows you to draw eyebrows in small details with every stroke. The waterproof formulation can be resistant to water, sweat and sebum, and stays all day.

Price: 500 yen

>> Shop Now CEZANNE Super Slim Eyebrow Now!

CEZANNE Nose & Eyebrow Powder

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Nose & Eyebrow Powder (セザンヌ ノーズ&アイブロウパウダー) has been awarded for the third place of the best eyebrow of 2018. It’s a powder eyebrow palette with three gradation colours which also can be used as a highlights and shade for nose. You can create natural and beautiful eyebrows by blending the colour and apply with the double-end brush.

Price: 580 yen

>> Shop Cezanne Nose and Eyebrow Powder Now!

-Best Eyebrow Mascara


Copyright © Shiseido Co., Ltd.

INTEGRATE NUANCE EYEBROW MASCARA (ニュアンスアイブローマスカラ インテグレート) is the winner of the best eyebrow mascara of the year. INTEGRATE is a popular drugstore makeup brand by SHISEIDO company. This eyebrow mascara helps to naturally define your eyebrow with soft colour and texture, and lasts for a long time. It has a smooth and powdery texture, and the brush is specially designed for not getting stuck. It’s resistant to water and sebum, yet you can easily remove with warm water. Available in 4 shades.

Price: 800 yen

>> Shop Integrate Nuance Eyebrow Mascara Natural Brown Now!

Thanks for reading! What did you think about the list? Which affordable Japanese drugstore makeup products would you like to try most?

If you wanna check out more affordable Japanese beauty products, please check out these articles, below!

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Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈