Must-Buy Japanese Face Washes and Cleansers

Cosmetics products are one of the most popular items to shop in Japan among tourists. Thousands of beauty products are sold in Japan with various price range, and some of affordable products have great value for the price.

Among a variety of Japanese skin care products, today, I’d like to introduce some of amazing face wash and cleansing products sold in Japan. All products can be found at drugstores in Japan with inexpensive prices. Let’s check out the top-selling Japanese face washes and cleansers of all time 🙂

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1. SENKA Perfect Whip

Shiseido Senka Perfect Whip is arguably one of the most famous Japanese beauty products of all time, and its iconic blue package can be recognized both in Japan and overseas. It creates the thick and fluffy foam that cleanses off your skin gently while keeping its moisture. It’s recommended for all skin types.

Price: 450 yen

Shiseido SENKA series is available with various types that can be chosen according to skin type and purpose. If you are fan the original one, you may also wanna try on different SENKA products!

From left to right:

SENKA ALL Clear Double W: 2 in 1 face wash with make-up remover. The thick and cream foam cleanses the makeup and excess sebum, and brightens up the skin tone. Contains beauty ingredients such as natural silk essence and double hyaluronic acid. (770 yen)

Perfect Whip Collagen: The pink Perfect Whip contains more amount of beauty serum and ingredients than the original one such as collagen and double hyaluronic acid, and leaves skin smooth and moisturized. (560 yen)

Perfect White Clay: The rich and dense foam contains white clay which is high in natural mineral, and helps to remove dirt and old skin cells, and the skin to look brighter and translucent. (560 yen)

Shop Senka Perfect Whip Face Wash Series Online:
▶ Senka Perfect Whip Cleansing Foam
▶ Senka Perfect Whip Collagen in Cleansing Foam
▶ Senka Perfect White Clay Cleansing Foam

You can check out the full lineup of SENKA’s skin care products here:

2. Mentholatum Acnes

Mentholatum Acnes Medicated Cream Face Wash is a facial wash especially recommended for oily and acne prone skin. It contains some medical ingredients that are effective to dermal troubles. It makes the acne troubled skin feel clean and fresh after washing.

Price: 500 yen~

Shop Online ▶ Mentholatum Acnes Medictaed Cream Face Wash

3. Biore Skincare Facial Foam

Biore Skincare Facial Wash is a long-selling face wash, which is a perfect item for daily skin care routine. It’s available in 5 different types depending on your skin type. (Blue: moisture, Pink: scrub, Orange: dry skin, Green: acne skin, Purple: oily skin)

Price: 400 yen~

Check the Price of Biore Skincare Facial Wash Series!
▶ Biore Skincare Moisturising Face Wash (Blue)
▶ Biore Skincare Rich Moisturising Face Wash (Orange)
▶ Biore Skincare Medicated Acne Care Face Wash (Green)
▶ Biore Skincare Oil Control Cleanser Face Wash (Purple)
▶ Biore Skincare Scrub In Cleanser Face Wash (Pink)

4. Tonyu Isoflavone Facial Cleansing Wash

Nameraka Honpo Tonyu Isoflavone series is the top-selling drugstore skincare products in Japan, offering a wide range of affordable and high-quality skin care products. All products contain soy milk which helps to moisturize and smooth the skin. The face cleanser with creamy foam leaves skin soft and look plump after washing your face.

Price: 700 yen~

Order Online ▶ Tonyu Isofurabon Cleansing Face Wash 

5. AHA Wash Cleansing Research

AHA Cleansing Research is a facial cleanser that works amazingly for removing makeup and dirt from pores. It gently peels off old keratin of the skin and brightens up the skin tone. It’s suitable for all skin types.

Price: 900 yen~

Global Shipping Available ▶ AHA Cleansing Research Cleansing Wash

6. Hada Labo Gokujyun Hyaluronic Face Wash

Gokujyun by Hada Labo is a top-selling drugstore skin care series in Japan. Hada Labo Gokujyun Hyaluronic Face Wash is effective for dry skin to preserve its moisture balance while cleansing dirt on your skin.

Price: 450 yen~

Shop Now ▶ Hada Labo Gokujyun Hyaluronic Acid Foaming Cleanser

7. ROSETTE Cleansing Paste

The long-time beloved clay facial wash, Rosette’s Cleansing Paste is girls’ favourite skin care since 1929. The face wash is available in 4 different types depending on effectiveness and skin type: cleansing pores (Green), plump skin (Pink), skin brightening (Yellow) and medicated for acne (Blue)

Price: 450 yen~

Check the Price of Rosette Cleansing Paste
▶ Rosette Cleansing Paste Sea Mud Smooth (Green)
▶ Rosette Cleansing Paste White Mud Lift (Pink)
▶ Rosette Cleansing Paste Ghassoul Bright (Yellow)
▶ Rosette Cleansing Paste Acne Clear (Blue)

8.　Doroawawa Face Wash

Doroawawa (どろあわわ) by Kenko Cooperation is a top-selling face wash in Japan. The face wash contains beauty ingredients from rice extracts that leave skin moisturised and soft, and also clay ingredients help to remove cleanse away dirt and impurities. The one in the black package, Kuroawawa (くろあわわ) contains two kinds of charcoal and has even stronger cleanser effect, which is recommended for clogged pored and oily skin.

Price: 2,728 yen (110 g)

9. Biore Ouchi de Esthe Massage Cleansing Face Gel

Biore Ouchi de Esthe Massage Cleansing Face Gel (おうちdeエステマッサージ洗顔ジェル) is an award-winning face wash series including @cosme BEST COSMETICS AWARD. The unique non-foaming massage/face wash gel is available in 2 types: for SMOOTH (green) and SOFT (orange). The green one helps to cleanse dirt and old skins while the orange one is more focused on moisturising skin from deep strarum corneum.

Price: 680 yen

Shop Online with International Shipping!
▶ Biore Ouchi De Este Facial Massage Gel Smooth (Green)
▶ Biore Ouchi De Este Facial Massage Gel Soft (Orange)

10. Bifesta Carbonated Facial Foam

Carbonated Facial Foam (ビフェスタ 炭酸泡洗顔) is a face wash series from Bifesta, the popular face wash and cleansing brand in Japan. The rich and dense ultra-fine mousse cleanses away dirt from deep inside the pores.

Three different types are available: OIL CLEAR (Green one that contains sebum clearing ingredient. For fresh and smooth skin.), BRIGHT UP (Blue one that contains lactic acid (dead cell softener). For clean and bright skin with no dead skin cells), and MOIST (Pink one that contains two types of moisturizer. For richly moisturized skin.)

Price: 715 yen

Shop Online ▶ Bifesta Foaming Whip Bright Up

11. DHC Deep Cleansing Oil

DHC is a Japanese cosmetic company, producing affordable and highly effective skincare products. The award-winning cleansing oil, Deep Cleansing Oil cleanses off stubborn makeup, clogged pores, old kreatin and excess sebum while retaining skin’s moisture. It has a light and moisturizing texture, and can be used for eyelash extensions.

Price: 1,600 yen (120 ml)~

Order Online ▶ DHC Deep Cleansing Oil

12. Softymo White Cleansing Oil

Softymo by KOSE is a long-selling face cleanser/make up remover of all time. It removes stubborn makeup effortlessly such as waterproof mascaras and long-lasting lipstick, as well as dead skin cells of your skin. It promotes the skin’s clarity and leads to smooth skin.

Price: 500 yen~

Shop Now ▶ Softymo White Cleansing Oil

13. Biore Perfect Oil

Many cleansing oil can not be mixed with water, but Biore’s Perfect Oil is an exception. You can use it on wet hand while taking shower or bath, which is pretty great! It removes stubborn makeup such as waterproof mascara, eyeliner and long-lasting base makeup.

Price: 800 yen~

Check the Price ▶ Biore Perfect Oil

**Please note that prices may vary depending on stores.

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Have you enjoyed the list? Which Japanese facial cleanser do you want to try?? If you love Japanese beauty products, you may be interested in these articles below, too!

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