Best Affordable Japanese Makeup Products

Must-Buy Japanese Drugstore Makeup Products Under $10

Japan is one of leading countries for cosmetics market and production, and Japanese beauty products are popular worldwide. Since its beauty market is highly competitive, numbers products are high-quality yet affordable. Especially at Japanese drugstores, an extensive selection of inexpensive cosmetics products are offered including best-sellers and award-winners.

Do you wish to try new Japanese beauty products, but don’t know which one to pick? In this article, I’m introducing top-selling Japanese makeup products which costs less/around $10 (1,000 yen). So let’s check them out!

*Please note that this article contains affiliate links.

1. CANMAKE Cream Cheek

© IDA Laboratories Co., Ltd.

CANMAKE is a popular Japanese drugstore makeup brand known for being inexpensive and having great quality. The brand offers a variety of cute and trendy makeup products that are widely sold at Japanese drugstores. One of the brand’s top-selling products is Cream Cheek (クリームチーク) that won multiple beauty awards including @cosme Best Cosmetics Awards. A gel type blush has a moisturizing yet silky texture that can be smoothly applied on the skin. Available with 10 colours.

Buy Online ▶ CANMAKE Cream Cheek

2. MAJOLICA MAJORCA Shadow Customize

Copyright © Shiseido Co., Ltd.

MAJOLICA MAJORCA is an affordable makeup line produced by Shiseido, and its colourful makeup products with cute antique-like packaging are especially popular among teenagers. The brand’s top-selling eyeshadow, Shadow Customize (シャドーカスタマイズ) is highly-pigmented eyeshadow series that creates a three-dimensional look. It’s available with over 20 chic and playful shades.

Buy Online ▶MAJOLICA MAJORCA Shadow Customize

3. Heroine Make Long & Curl Mascara Super Waterproof

©ISEHAN Co., Ltd.

The mascara market in Japan is huge and tons of products are sold at drugstores around similar price. Heroine Make Long & Curl Mascara Super Waterproof (ヒロインメイク ロング&カールマスカラ スーパーWP) is a curl-locking, long-lasting mascara that won multiple beauty awards. The mascara contains 5mm long polymer fibers that enhance the length of eyelashes without leaving clumps and prevent smudging all day. It comes in an iconic cartoon princess package.

Buy Online ▶ Heroine Make Long& Curl Mascara Super Waterproof

4. CANMAKE Creamy Touch Liner

© IDA Laboratories Co., Ltd.

CANMAKE Creamy Touch Liner (キャンメイク クリーミータッチライナー) is an award-winning gel type eyeliner that comes with a soft and smooth 1.5mm hyper-slim tip. It glides on eyelids smoothly and allows you to draw fine lines and fill gaps between lashes easily. It’s smudge-proof formula that is resistant to water, sweat, tears, sebum and rubbing. Available with 6 shades.

Buy Online ▶ CANMAKE Creamy Touch Liner

5. CEZANNE Super Slim Eyebrow

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE is a Japanese cosmetics brand that offers a variety of high-quality yet affordable beauty items that are loved by a wide range of age groups. Super Slim Eyebrow (超細芯アイブロウ) is one of the top-selling Japanese eyebrows and it won multiple beauty awards including the first place of @cosme Best Cosmetics Awards. The twist-up pencil comes with a 0.9mm ultra-fine tip that allows you to draw individual brow effortlessly. It’s a water-proof formula and resistant to water, sweat and sebum. Three shades are available.

Buy Online ▶CEZANNE Super Slim Eyebrow

6. INTEGRATE Nuance Eyebrow Mascara

Copyright © Shiseido Co., Ltd.

INTEGRATE is a Japanese makeup brand by Shiseido, offering high-quality and innovative makeup products for a simple yet trendy finish. Nuance Eyebrow Mascara (ニュアンスアイブローマスカラ) is an eyebrow mascara with a soft, powdery texture. The mascara can be applied thoroughly on each eyebrow with a non-sticky, long-lasting natural finish. It’s resistant to sweat and sebum, yet can be easily removed with warm water. Currently available with 5 different shades that can be chosen according to your skin and hair colour.

Buy Online ▶ INTEGRATE Nuance Eyebrow Mascara

7. Chifure Lip Stick S

Copyright © Chifure Corporation

Along with CANMAKE and CEZANNE, Chifure is one of leading drugstore cosmetics brands in Japan. Lip Stick S (口紅 詰替用) is Chifure’s top-selling item that offers 30 different colours that can be chose according to your skin tone and moods! The moisturizing lipstick is alcohol-free and contains a rich amount of hyaluronic acid. It glides smoothly and creates plump lips. Special cases are also available to purchase separately.

8. CEZANNE Watery Tint Lip

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Watery Tint Lip (ウォータリーティントリップ) is a tint-type lip rouge that provides a dewy finish and long-lasting shine. The oil-in-water formula gives lips a rich hydration yet does not make them sticky. It contains beauty ingredients such as hyaluronic acid, royal jelly and collagen. Available with 3 shades.

Buy Online ▶ CEZANNE Watery Tint Lip

I have previously introduced the best “under $10” Japanese skin care products, so please check them out, too!

Thanks for reading! Listed Japanese beauty products are widely sold at local drugstores, variety stores and cosmetics shops in Japan, but you can also purchase most of them online even if you are abroad! Check an online store Kokoro offering a wide range of Japanese beauty products with worldwide shipping. Visit their website (Kokoro: to check more Japanese cosmetics products!

If you would like to check out the latest Japanese beauty products in different categories, please check out these articles, too!

▽Related Articles▽

▼Editor’s Picks▼

Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈