Must-Buy Japanese Face Washes and Cleansers

Cosmetics products are one of the most popular items to shop in Japan among tourists. Thousands of beauty products are sold in Japan with various price range, and some of affordable products have great value for the price.

Among a variety of Japanese skin care products, I’d like to introduce some of amazing face wash and cleansing products sold in Japan. All products can be found at drugstores in Japan with inexpensive prices. Let’s check out the top-selling Japanese face washes and cleansers of all time 🙂

*Please note that this article contains affiliate links.

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1. SENKA Perfect Whip

Senka Perfect Whip (専科パーフェクトホイップ) is arguably one of the most famous Japanese beauty products of all time, and its iconic blue package can be recognized both in Japan and overseas. It creates the thick and fluffy foam that cleanses off your skin gently while keeping its moisture. It’s recommended for all skin types.

Price: 547 yen

SENKA Perfect Whip series is available with various types that can be chosen according to skin type and purpose. If you are fan the original one, you may also wanna try on different SENKA products!

Perfect Whip Collagen: The pink Perfect Whip contains more amount of beauty serum and ingredients than the original one such as collagen and double hyaluronic acid, and leaves skin smooth and moisturized. (560 yen)

Perfect White Clay: The rich and dense foam contains white clay which is high in natural mineral, and helps to remove dirt and old skin cells, and the skin to look brighter and translucent. (560 yen)

Perfect Whip Medicated: The green one is specially formulated for acne prone skin and prevents adult acne and rough skin. It’s non-comedogenic tested.

Shop Senka Perfect Whip Face Wash Series Online:
▶ Senka Perfect Whip Cleansing Foam
▶ Senka Perfect Whip Collagen in Cleansing Foam
▶ Senka Perfect White Clay Cleansing Foam

You can check out the full lineup of SENKA’s skin care products here:

2. ROSETTE Cleansing Paste

Rosette Cleansing Paste (ロゼット洗顔パスタ) is a long-selling face wash since 1929. The face wash that contains clay as cleansing ingredient is available with 5 types with different effects and formulations that can be chosen according to your skin types and troubles including clogged pores (green), moisture (pink), skin brightening (yellow), acne (blue) and anti-aging (red).

Price: 726 yen (120 g)

Check the Price of Rosette Cleansing Paste
▶ Rosette Cleansing Paste Sea Mud Smooth (Green)
▶ Rosette Cleansing Paste White Mud Lift (Pink)
▶ Rosette Cleansing Paste Ghassoul Bright (Yellow)

3. Suisai Beauty Clear Powder Wash

Suisai Beauty Clear Powder Wash (スイサイ 酵素洗顔パウダー) is a top-selling powder face wash that is highly popular both in Japan and overseas. The face wash powder contains two types of enzyme and an amino acid cleansing ingredient that actively remove the causes of clogged pores including excess sebum and impurities. It leaves the skin clear and smooth with every wash.

Price: 990 yen (15pc)/1,980 yen (32pc) 【Order Online】

4. Biore Skin Care Facial Foam

Biore Skin Care Facial Foam (ビオレスキンケア洗顔料) is a top-selling facial cleanser, featuring Biore’s cleansing technology “SPT (Skin Purifying Technology)” which cleanses impurities and dirt without putting a burden on skin. It leaves the skin soft and moist, and even helps makeup to apply on smoothly.

Biore Skin Care Facial Foam is available with 5 variations that can be chosen according to skin types or concerns: Mild for moist and smooth skin (blue), Deep Clean for oil control (purple), Acne Care for preventing acne (green), Rich Moisture for extra moist skin (orange) and Scrub for pore minimizing (pink).

Check the Price of Biore Skincare Facial Wash Series!
▶ Biore Skincare Moisturising Face Wash (Blue)
▶ Biore Skincare Rich Moisturising Face Wash (Orange)
▶ Biore Skincare Oil Control Cleanser Face Wash (Purple)
▶ Biore Skincare Scrub In Cleanser Face Wash (Pink)

5. AHA Cleansing Research Wash Cleansing

AHA Cleansing Research Wash Cleansing (AHAクレンジングリサーチ ウォッシュクレンジング N)  is a scrub type facial wash which acts as makeup remover, face wash and exfoliator. It’s formulated with exfoliating ingredients which gently peels off old keratin of the skin, prevents blackheads and brightens up the skin tone. Every time you wash, it gives a fresh feel of the skin rejuvenating.

Price: 1,100 yen (120g)【Shop Now】

6. Biore Ouchi de Esthe Massage Face Cleansing Gel

Biore Ouchi de Esthe Massage Face Cleansing Gel (Biore おうちdeエステ マッサージ洗顔ジェル) is an unique non-foaming, gel type facial cleanser that removes blackheads and impurities deep inside pores by massaging. It makes pores less visible and leads to smooth skin every time you use. It’s available with 2 types: green for oily skin and pink for dry skin.

Price: 680 yen

7. Kanebo Scrubbing Mud Wash

Kanebo Scrubbing Mud Wash (Kanebo スクラビング　マッド　ウォッシュ) is a facial wash paste  that contains a rich amount of Moroccan lava clay. It absorbs excess sebum and washes away dead skin cells and impurities effectively, and leaves the skin smooth, moist and clear. The heavy mud-texture paste transforms into a light and foamy texture as you spread it on the skin and add water, and offers a refreshing feel after washing off. It’s formulated with a well-balanced mix of moisturizing ingredients which is suitable for everyday use as it leaves a pleasant, clean finish without any feel of tightness.

Price: 3,080 yen (130g)

8. Nameraka Honpo Cleansing Face Wash

Nameraka Honpo Tonyu Isoflavone is a popular drugstore skin care brand in Japan, offering a wide range of affordable and effective skin care products containing soy milk as a beauty ingredient. Nameraka Honpo Cleansing Face Wash (なめらか本舗 クレンジング洗顔) is a moisturizing face cleanser that creates creamy foam, gently wash off impurities and leaves the skin soft and plump after without feeling dry or tight.

Price: 700 yen~

Order Online ▶ Tonyu Isofurabon Cleansing Face Wash 

9. Hada Labo Gokujyun Hyaluronic Acid Face Wash

Hada Labo Gokujyun Hyaluronic Acid Face Wash (肌ラボ 極潤 ヒアルロン洗顔フォーム) is a moisturizing face wash that contains various moisturizing ingredients including 3 kinds of Hyaluronic Acid. The rich and creamy foam removes excess sebum and impurities while preserving natural moisture of the skin, and leaves the skin smooth and soft feeling with every wash.

Price: 660 yen (100g)【Buy it Now】

10. FANCL Pure Moist Cleansing Foam

FANCL Pure Moist Cleansing Foam (ファンケル ピュアモイスト 泡洗顔料) is a self-foaming face wash designed for dry skin. The rich and bouncy foam contains double ceramide and amino acids, and cleanses impurities thoroughly while retaining skin’s moist. It’s formulated with various plant-base elements that soothes the skin and leave it supple and hydrated. Free of preservatives, additives, artificial colour, fragrance and petroleum-based surfactant.

Price: Foaming Wash 1,320 yen (150ml)【Shop Now】

11. Melano CC Deep Clear Enzyme Face Wash

Melano CC Deep Clear Enzyme Face Wash (メラノCC ディープクリア酵素洗顔) is a face wash recommended for pore care. It contains enzyme, vitamin C and clay which gently dissolve and thoroughly cleanses away impurities and lead to smooth and transparent skin while protecting skin’s moisture.

Price: 715 yen (130g)

12. Cow Brand Mutenka Moisturizing Facial Wash

Cow Brand Mutenka Moisturizing Facial Wash (カウブランド 無添加うるおい洗顔) is an additive-free, hypoallergenic face wash made with carefully-selected ingredients such as plant-derived amino acid, hyaluronic acid and ceramide. The moisturizing face wash washes away excess sebum and impurities gently without putting burden on the skin.

Price: 605 yen (110g)【Buy it Now】

13. Minon Amino Moist Moist Creamy Wash

Minon Amino Moist Moist Creamy Wash (ミノン アミノモイスト モイストクリーミィ ウォッシュ) is a hypoallergenic face wash designed for dry sensitive skin. It’s formulated 9 kinds of moisture-retaining amino acids that supports skin’s barrier function and 2 kinds of translucent amino acids that improve firmness and radiant of the skin. The rich and creamy foam gently cleanses away dirt while keeping the skin moisturized.

Price: 1,650 yen (100g)

14. Bifesta Foaming Whip

Bifesta Foaming Whip (ビフェスタ 泡洗顔) is a self-foaming carbonated face wash. The ultra-fine, dense foam penetrates deep into pores and thoroughly clease away excess sebum and impurities without rubbing the skin. It’s free of colour, fragrance, paraben and alcohol. It’s available with 4 types with different skin care effects: Bright Up (blue), Moist (pink), Acne Care (green), Deep Clean (black)

Price: 715 yen (180g)

15. Keana Nadeshiko Baking Soda Face Foam

Keana Nadeshiko Baking Soda Face Foam (毛穴撫子 重曹泡洗顔) is a facial wash produced by Ishizawa Laboratories, which is known for producing the cult-favourite pore-minimizing Japanese face mask, Keana Nadeshiko Rice Face Mask. The face wash contains baking soda, which actively cleanse blackheads and uneven pores caused by dryness. It also contains various moisturizing ingredients such as hyaluronic acid, collagen, honey and royal jelly, and leave the skin soft and plump.

Price: 1,100 yen (100g)【Show Now】

16. Cure Natural Aqua Gel

Cure Natural Aqua Gel (キュア ナチュラルアクアジェル) is an award-winning face exfoliator that gently removes a layer of rough and dry skin, and helps to achieve smooth and glowing skin. As you apply the gel on your face and gently massage, it turns white and cleanses off dead skin cells deep down the pores. It contains 91% activated hydrogen water and three kinds of natural plant extracts which leave the skin moisturized. It’s free of fragrance, colourant and preservative.

Price: 1,320 yen (100g)/2,750 yen (250g)【Shop Now】

17. SEKKISEI Treatment Cleansing Oil

SEKKISEI is a Japanese skin care brand, offering a wide range of skin care products infused with Japanese and Chinese botanical ingredients to lead translucent skin like snow. SEKKISEI Treatment Cleansing Oil (トリートメント　クレンジング　オイル) is a cleansing oil enriched with botanical oil such as job’s tears, sesame oil and safflower oil. It helps to softening rough skin and enhance skin’s natural luminosity. It washes off makeup, pore-clogging impurities and dead skin cells smoothly while nourishing the skin. It has SEKKISEI’s classic scent of modern floral.

Price: 2,200 yen (160ml)

18. Attenir Skin Clear Cleanse Oil

Attenir is a Japanese cosmetic company that focuses on aging-care and produces a wide range of effective and affordable cosmetics products. The award-winning cleansing oil, Attenir Skin Clear Cleanse Oil (アテニアスキンクリア クレンズ オイル) cleanses off stubborn makeup, clogged pores and old kreatin effortlessly without rubbing the skin. It contains 8 kinds of botanical extracts that leads to smooth and translucent skin every time you wash. Available with 3 kinds of relaxing scent (citrus, orange and rose).

Price: 1,980 yen (175ml)

19. Softymo Cleansing Oil

Sofymo Cleansing Oil (ソフティモクレンジングオイル) is an effective and powerful cleansing oil that removes stubborn makeup including waterproof mascara and long-lasting lipstick effortlessly while leaving the skin moisturized and smooth after use. 3 types of cleansing oil are available from the series: Speedy Cleansing Oil that can be used with wet hands, Deep Cleansing Oil for cleansing pores and White Cleansing Oil for removing dead skin cells and promoting skin’s clarity.

Price:
Softymo Speedy Cleansing Oil 748 yen (230ml) 【Buy it Now】
Softymo Deep Cleansing Oil 748 yen (230ml) 【Buy it Now】
Softymo White Cleansing Oil 748 yen (230ml) 【Buy it Now】

20. Biore Makeup Remover Perfect Oil

Biore Makeup Remover Perfect Oil (花王 ビオレ メイク落とし パーフェクトオイル) is a popular makeup remover that can remove even stubborn makeup such as waterproof mascara and eyeliner. It quickly lifts away dirt and impurities and cleanse away. It does not emulsify with water so you can use on wet hands while taking shower or bath

Price: 1,100 yen (230ml) 【Buy it Now】

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Have you enjoyed the list? Which Japanese facial cleanser do you want to try?? If you love Japanese beauty products, you may be interested in these articles below, too!

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