Cosmetics products are one of the most popular items to shop in Japan among tourists. Thousands of beauty products are sold in Japan with various price range, and some of affordable products have great value for the price.

Among a variety of Japanese skin care products, I’d like to introduce some of amazing face wash and cleansing products sold in Japan. All products can be found at drugstores in Japan with inexpensive prices. Let’s check out the top-selling Japanese face washes and cleansers of all time 🙂

*Please note that this article contains affiliate links.

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1. SENKA Perfect Whip

Senka Perfect Whip (専科パーフェクトホイップ) is arguably one of the most famous Japanese beauty products of all time, and its iconic blue package can be recognized both in Japan and overseas. It creates the thick and fluffy foam that cleanses off your skin gently while keeping its moisture. It’s recommended for all skin types.

Price: 547 yen

SENKA Perfect Whip series is available with various types that can be chosen according to skin type and purpose. If you are fan the original one, you may also wanna try on different SENKA products!

Perfect Whip Collagen: The pink Perfect Whip contains more amount of beauty serum and ingredients than the original one such as collagen and double hyaluronic acid, and leaves skin smooth and moisturized. (560 yen)

Perfect White Clay: The rich and dense foam contains white clay which is high in natural mineral, and helps to remove dirt and old skin cells, and the skin to look brighter and translucent. (560 yen)

Perfect Whip Medicated: The green one is specially formulated for acne prone skin and prevents adult acne and rough skin. It’s non-comedogenic tested.

Shop Senka Perfect Whip Face Wash Series Online:
▶ Senka Perfect Whip Cleansing Foam
▶ Senka Perfect Whip Collagen in Cleansing Foam
▶ Senka Perfect White Clay Cleansing Foam

You can check out the full lineup of SENKA’s skin care products here:

2. ROSETTE Cleansing Paste

Rosette Cleansing Paste (ロゼット洗顔パスタ) is a long-selling face wash since 1929. The face wash that contains clay as cleansing ingredient is available with 5 types with different effects and formulations that can be chosen according to your skin types and troubles including clogged pores (green), moisture (pink), skin brightening (yellow), acne (blue) and anti-aging (red).

Price: 726 yen (120 g)

Check the Price of Rosette Cleansing Paste
▶ Rosette Cleansing Paste Sea Mud Smooth (Green)
▶ Rosette Cleansing Paste White Mud Lift (Pink)
▶ Rosette Cleansing Paste Ghassoul Bright (Yellow)
▶ Rosette Cleansing Paste Acne Clear (Blue)

3. Suisai Beauty Clear Powder Wash

Suisai Beauty Clear Powder Wash (スイサイ 酵素洗顔パウダー) is a top-selling powder face wash that is highly popular both in Japan and overseas. The face wash powder contains two types of enzyme and an amino acid cleansing ingredient that actively remove the causes of clogged pores including excess sebum and impurities. It leaves the skin clear and smooth with every wash.

Price: 990 yen (15pc)/1,980 yen (32pc) 【Order Online】

4. Biore Skin Care Facial Foam

Biore Skin Care Facial Foam (ビオレスキンケア洗顔料) is a top-selling facial cleanser, featuring Biore’s cleansing technology “SPT (Skin Purifying Technology)” which cleanses impurities and dirt without putting a burden on skin. It leaves the skin soft and moist, and even helps makeup to apply on smoothly.

Biore Skin Care Facial Foam is available with 5 variations that can be chosen according to skin types or concerns: Mild for moist and smooth skin (blue), Deep Clean for oil control (purple), Acne Care for preventing acne (green), Rich Moisture for extra moist skin (orange) and Scrub for pore minimizing (pink).

Check the Price of Biore Skincare Facial Wash Series!
▶ Biore Skincare Moisturising Face Wash (Blue)
▶ Biore Skincare Rich Moisturising Face Wash (Orange)
▶ Biore Skincare Medicated Acne Care Face Wash (Green)
▶ Biore Skincare Oil Control Cleanser Face Wash (Purple)
▶ Biore Skincare Scrub In Cleanser Face Wash (Pink)

5. AHA Cleansing Research Wash Cleansing

AHA Cleansing Research Wash Cleansing (AHAクレンジングリサーチ ウォッシュクレンジング N)  is a scrub type facial wash which acts as makeup remover, face wash and exfoliator. It’s formulated with exfoliating ingredients which gently peels off old keratin of the skin, prevents blackheads and brightens up the skin tone. Every time you wash, it gives a fresh feel of the skin rejuvenating.

Price: 1,100 yen (120g)【Shop Now】

6. Biore Ouchi de Esthe Massage Face Cleansing Gel

Biore Ouchi de Esthe Massage Face Cleansing Gel (Biore おうちdeエステ マッサージ洗顔ジェル) is an unique non-foaming, gel type facial cleanser that removes blackheads and impurities deep inside pores by massaging. It makes pores less visible and leads to smooth skin every time you use. It’s available with 2 types: green for oily skin and pink for dry skin.

Price: 680 yen

Shop Online with International Shipping!
▶ Biore Ouchi De Este Face Cleansing Gel (Green)
▶ Biore Ouchi De Este Face Cleansing Gel (Pink)

7. d program Essence In Cleansing Foam

d program Essence In Cleansing Foam (d プログラム エッセンスイン クレンジングフォーム) is a medicated face wash with beauty ingredients. It creates creamy cushion foam that wraps the skin gently and removes impurities and the cause of skin roughness while keeping skin’s moisture. It’s hypoallergenic and free of colour, fragrance, paraben, alcohol and mineral oil.

Price: 2,090 yen (120g) 【Buy it Now】

8. Mentholatum Acnes Foaming Face Wash

Mentholatum Acnes Foaming Face Wash (メンソレータム アクネス ふわふわ泡洗顔) is a medicated foam facial wash recommended for oily and acne prone skin. It contains anti-bacterical and anti-inflammatory ingredients that sterilize the acne causing bacteria and prevent inflammatory. The pump type face wash can create fluffy foam effortlessly with a single push. It’s tested for non-comedogenic.

Price: 650 yen (160ml)

Shop Online ▶ Mentholatum Acnes foaming Face Wash

9. Nameraka Honpo Cleansing Face Wash

Nameraka Honpo Tonyu Isoflavone is a popular drugstore skin care brand in Japan, offering a wide range of affordable and effective skin care products containing soy milk as a beauty ingredient. Nameraka Honpo Cleansing Face Wash (なめらか本舗 クレンジング洗顔) is a moisturizing face cleanser that creates creamy foam, gently wash off impurities and leaves the skin soft and plump after without feeling dry or tight.

Price: 700 yen~

Order Online ▶ Tonyu Isofurabon Cleansing Face Wash 

10. Hada Labo Gokujyun Hyaluronic Acid Face Wash

Hada Labo Gokujyun Hyaluronic Acid Face Wash (肌ラボ 極潤 ヒアルロン洗顔フォーム) is a moisturizing face wash that contains various moisturizing ingredients including 3 kinds of Hyaluronic Acid. The rich and creamy foam removes excess sebum and impurities while preserving natural moisture of the skin, and leaves the skin smooth and soft feeling with every wash.

Price: 660 yen (100g)【Buy it Now】

11. Curel Foaming Face Wash

Curel Foaming Wash (キュレル 潤浸保湿 泡洗顔料) is a self-foaming face wash designed for dry, sensitive skin. It cleanses impurities thoroughly while protecting the natural ceramide from being washed off from the skin. It leaves skin soft and supple after wash. It’s hypoallergenic and free of fragrance, colour and alcohol.

Price: Foaming Wash 1,320 yen (150ml)【Shop Now】

12. Melano CC Deep Clear Enzyme Face Wash

Melano CC Deep Clear Enzyme Face Wash (メラノCC ディープクリア酵素洗顔) is a face wash recommended for pore care. It contains enzyme, vitamin C and clay which gently dissolve and thoroughly cleanses away impurities and lead to smooth and transparent skin while protecting skin’s moisture.

Price: 715 yen (130g)

13. Cow Brand Mutenka Moisturizing Facial Wash

Cow Brand Mutenka Moisturizing Facial Wash (カウブランド 無添加うるおい洗顔) is an additive-free, hypoallergenic face wash made with carefully-selected ingredients such as plant-derived amino acid, hyaluronic acid and ceramide. The moisturizing face wash washes away excess sebum and impurities gently without putting burden on the skin.

Price: 605 yen (110g)【Buy it Now】

14. Minon Amino Moist Moist Creamy Wash

Minon Amino Moist Moist Creamy Wash (ミノン アミノモイスト モイストクリーミィ ウォッシュ) is a hypoallergenic face wash designed for dry sensitive skin. It’s formulated 9 kinds of moisture-retaining amino acids that supports skin’s barrier function and 2 kinds of translucent amino acids that improve firmness and radiant of the skin. The rich and creamy foam gently cleanses away dirt while keeping the skin moisturized.

Price: 1,650 yen (100g)

15. Bifesta Foaming Whip

Bifesta Foaming Whip (ビフェスタ 泡洗顔) is a self-foaming carbonated face wash. The ultra-fine, dense foam penetrates deep into pores and thoroughly clease away excess sebum and impurities without rubbing the skin. It’s free of colour, fragrance, paraben and alcohol. It’s available with 4 types with different skin care effects: Bright Up (blue), Moist (pink), Acne Care (green), Deep Clean (black)

Price: 715 yen (180g)

16. Keana Nadeshiko Baking Soda Face Foam

Keana Nadeshiko Baking Soda Face Foam (毛穴撫子 重曹泡洗顔) is a facial wash produced by Ishizawa Laboratories, which is known for producing the cult-favourite pore-minimizing Japanese face mask, Keana Nadeshiko Rice Face Mask. The face wash contains baking soda, which actively cleanse blackheads and uneven pores caused by dryness. It also contains various moisturizing ingredients such as hyaluronic acid, collagen, honey and royal jelly, and leave the skin soft and plump.

Price: 1,100 yen (100g)【Show Now】

17. Cure Natural Aqua Gel

Cure Natural Aqua Gel (キュア ナチュラルアクアジェル) is an award-winning face exfoliator that gently removes a layer of rough and dry skin, and helps to achieve smooth and glowing skin. As you apply the gel on your face and gently massage, it turns white and cleanses off dead skin cells deep down the pores. It contains 91% activated hydrogen water and three kinds of natural plant extracts which leave the skin moisturized. It’s free of fragrance, colourant and preservative.

Price: 1,320 yen (100g)/2,750 yen (250g)【Shop Now】

18. DHC Deep Cleansing Oil

DHC is a Japanese cosmetic company that produces a wide range of affordable and highly effective skincare products. The award-winning cleansing oil, DHC Deep Cleansing Oil (DHC ディープクレンジングオイル) cleanses off stubborn makeup, clogged pores, old kreatin and excess sebum while retaining skin’s moisture. It contains skin conditioning ingredients including precious olive oil extract, rosemary leaf oil and vitamin E.

Price: 1,486 yen (120ml)/2,477 yen (200ml)【Buy it Now】

19. Softymo Cleansing Oil

Sofymo Cleansing Oil (ソフティモクレンジングオイル) is an effective and powerful cleansing oil that removes stubborn makeup including waterproof mascara and long-lasting lipstick effortlessly while leaving the skin moisturized and smooth after use. 3 types of cleansing oil are available from the series: Speedy Cleansing Oil that can be used with wet hands, Deep Cleansing Oil for cleansing pores and White Cleansing Oil for removing dead skin cells and promoting skin’s clarity.

Price:
Softymo Speedy Cleansing Oil 748 yen (230ml) 【Buy it Now】
Softymo Deep Cleansing Oil 748 yen (230ml) 【Buy it Now】
Softymo White Cleansing Oil 748 yen (230ml) 【Buy it Now】

20. Biore Makeup Remover Perfect Oil

Biore Makeup Remover Perfect Oil (花王 ビオレ メイク落とし パーフェクトオイル) is a popular makeup remover that can remove even stubborn makeup such as waterproof mascara and eyeliner. It quickly lifts away dirt and impurities and cleanse away. It does not emulsify with water so you can use on wet hands while taking shower or bath

Price: 1,100 yen (230ml) 【Buy it Now】

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Have you enjoyed the list? Which Japanese facial cleanser do you want to try?? If you love Japanese beauty products, you may be interested in these articles below, too!

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