JAPANESE Souvenir “OMIYAGE” List

Best Souvenirs from Japan

Need ideas for souvenir shopping in Japan? Buying souvenirs is a must-do thing while travelling in Japan, and making a shopping list in advance is a very wise idea! In Japan, you can find many unique and original products and it’s very difficult to choose!

Here are some shopping tips from me so you can choose perfect souvenirs from Japan! Check out the latest Japanese souvenirs list including affordable cosmetics, traditional crafts and trendy fashion pieces!


1. Tokyo Banana

Tokyo’s most popular souvenir sweets, Tokyo Banana has got all things we are looking for.. cute, delicious and photogenic. And recently Tokyo Banana has been collaborating with several other things such as Tokyo Banana Kitkat and Tokyo Banana Panda. We can’t wait to see more of limited versions this year!

Related article: TOKYO BANANA: Must-Buy Products

2. Eye Drops

Medical products are becoming hugely popular among foreign visitors and drugstores are one of most places to shop. Eye Drops are kind of an essential item for modern people today who spend a lot of time in front of computers or smartphones. Japanese eye drops are absolutely great value for money, and you can find many kinds depending on symptoms.

Related article: 10 Must-Buy Japanese Eye Drops

3. Starbucks Tumblers

©2017 Starbucks Coffee Company.

Starbucks Japan’s limited collection has always been popular and it’s very special because they are only available at certain season and places. And it’s a big competition to get popular items such as Cherry Blossom tumblers and mugs as they are tend to be sold out instantly. The regional goods are also popular which are available in major tourist cities such as Tokyo, Hokkaido, Kyoto, Hiroshima, etc, and goods are featured with special designs of each region.

Related article: Best Starbucks Japan Tumblers and Mugs 

4. Inexpensive Beauty Products

Japanese cosmetics are now must buy items for every female visitors, as many kinds of beauty products can be found with a huge price range. Some of inexpensive cosmetic brands like CANMAKE, Kate and CEZANNE offers trendy and useful make-up and skincare items at surprisingly cheap price, and most of them can be found at drugstores in Japan easily.

Related article: Best Japanese Drugstore Beauty Products 

5. Onsen Powder

Do you like Onsen? Then why not to take it home! Onsen powder (Nyuyokuzai) is a common item for Japanese people as they bathe at home a lot. Many of them have special efficacy such as relaxing with aromatic flavour or healing muscle pain. Usually, they can be found at drugstores, variety stores or souvenir shops, and one sachet should cost 1~2$.

6. Trainers

Shopping fashion items in Japan, especially in Tokyo is a great fun, but in case you are not that into fashion or have a trouble with fitting in Japanese sized clothes, go for trainer hunting! A lots of trainers are sold in Japan with limited editions from Japanese trainer brands such as Onitsuka Tiger and Mizuno to international brands like Converse, Vans and Adidas. Moreover, some of discounted shoe shops like ABC Mart offers great bargain prices.

Related article : Best Sneaker Stores in Tokyo

7. Matcha Snacks

Shopping Japanese snacks is quite entertaining since the product range is huge, but if you are not sure which ones to get, go for Matcha flavours. Matcha is one of most popular things in Japan and now a lot of products are sold in Matcha flavours from popular sweets like Pocky and KitKat to unique items like Cup Noodle and Potato Chips. Super markets and discount stores are best places to shop!

Related article: Yummiest Matcha Snacks You Can Find in JAPAN!

8. UNIQLO HEATTECH Ultra Warm

HEATTECH is UNIQLO’s best selling clothing item which are extremely useful in cold weather. A couple of years ago, the company launched a new EXTRA WARM HEATTECH which is 1.5 timers warmer than the regular one, then in 2016 even better version was released, ULTRA WARM HEATTECH is the warmest innovation of UNIQLO so far and protect you from the harshest cold weather.

Related article: What You Should Buy @Best Budget Fashion Retailer: UNIQLO

9. Diary books

Japanese love diaries and there are diary books with various designs sold in Japan. Pick your favourite from a huge selection!

10. Phone accessories

When it comes to accessories, Japan is very good. There are millions of smartphone accessories sold in Japan to make your phone cooler than others!

11. Furoshiki

Furoshiki is multi-purpose clothes traditionally used in Japan for wrapping for hundreds of years. It’s beautiful, useful and inexpensive 😉

Related article: How to use FUROSHIKI

12. Japanese knives

More and more foreign visitors purchase knives in Japan every year. It’s extremely popular from chefs internationally!

Related article: The guide to Best Japanese Knives

13. Name Stamp

How cool to have your own name stamp? You can also pick the Kanji that creates the sounds of your name. Online-orders are also available at many stamp shops in Japan.

Related article: What is Hanko?? The Coolest Thing to Buy in Japan

14. KitKat

Kit-Kat has been the best selling souvenir in Japan and there are more and more flavours released in these years. Keep up-dated and try new flavours in Japan!

Related Article: Japanese KitKat Flavours List

15. Erasers

Who would guess that these cute little things are erasers?? It’s truly Japanese sweet invention.


Have you enjoyed the list?? For shopping souvenirs in Japan, I highly recommend to visit these shops listed below!

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Written by

"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.

Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.

Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.

With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!

You can also find my stories here ▶ https://medium.com/@nahobm