20 Best Japanese Skin Care Products

Japan is an amazing country to shop beauty products as various kinds of skin care and make-up products are sold in a wide price range. Some of Japanese beauty brands are famous worldwide, such as Shiseido, KOSE and SK-II.

Japanese skin care products are renowned all around the world especially for their quality and effectiveness. The secret of the beautiful skin of Japanese women could be choosing the right skin care products. In Japan, skin care products are available in wide price range and surprisingly, you can find amazing quality products with very affordable price.

If you wish to try Japanese skin care products but don’t know which one to choose, you may find this article helpful. Here, I have picked 10 most popular Japanese skin care products in various categories and with different price range including face cream, cleanser, face mask and sunscreens. These products are highly recommended to add to your daily skin care routine.

From affordable drugstore cosmetics products to high-end brands, award, check out 20 must-buy skincare products in Japan!

*Please note that this article contains affiliate links.

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1. FANCL Mild Cleansing Oil

FANCL is a Japanese cosmetics and dietary supplements company, producing a wide range of additive-free skin care products as well as supplements, diet and health products. One of their best-selling products is FANCL Mild Cleansing Oil (ファンケル マイルドクレンジングオイル) a makeup remover that won multiple beauty awards. The rich textured, serum-like oil cleanses off makeup and impurities in pores effortlessly while protecting skin’s natural barrier function, ensuring a smooth and moisturized complexion every time use. It’s free of preservatives, artificial colour, fragrance and petroleum surfactant.

Price: 1,870 yen

2. Kanebo Suisai Beauty Clear Powder

Kanebo Suisai Beauty Clear Powder (カネボウ suisai ビューティクリアパウダー) has won multiple beauty awards in past years. The cleansing powder contains two types of enzymes and amino acid-based cleansing ingredients and removes excess sebum, blackheads and old keratin that can cause clogged pores.With every wash, it helps to improve skin’s transparency and to achieve soft and clean skin. As powder is packed in a small capsule per single use, it’s easy to carry and take for travelling.

Price: 990 yen (15pc)/ 1,980 yen (32pc)　【Shop Online】

3. Shu Uemura Ultime8 Sublime Beauty Cleansing Oil

Shu Uemura Ultime8 Sublime Beauty Cleansing Oil (アルティム8∞ スブリム ビューティ クレンジング オイル) is a premium facial cleanser renowned for its luxurious texture and effective makeup removal. This cleansing oil is formulated with a blend of 13 botanical oils and beauty ingredients, which  nourish and enhance skin’s elasticity. The advanced formula, nano-micelle technology to effectively dissolve stubborn makeup and impurities without the need for double cleansing.

Price: 5,940 yen (150ml)

4. Senka Perfect Whip

Senka Perfect Whip (専科パーフェクトホイップ) is one of the most famous Japanese beauty products and has fans worldwide. The cult-favourite face wash creates the iconic rich and dense foam that cleanses off your skin gently. It contains several beauty ingredients such as hyaluronic acid and silk essence, and keeps your skin moisturized.

Price: 550 yen 【Shop Online】

▶ More info about Shiseido Senka Perfect Whip

Check more Japanese Face Wash and Cleansers: 10 Must-Buy Japanese Face Washes and Cleansers

5. SK-II Facial Treatment Essence

SK-II Facial Treatment Essence (SK-IIフェイシャル トリートメント エッセンス) is a multiple award winning skincare product by SK-II . It’s one of the longest-selling beauty products in Japan, which has been renowned for over 35 years. It hydrates the skin and helps to prevent causing dryness and  moderate the skin surface renewal cycle. The product might be pricey comparing to others in the same range, yet it’s the most trust-worthy skincare products in Japan that you can expect high effectiveness for hydrating dry skin and anti-aging. You may wanna get a sample before purchasing at stores in Japan!

Price: 75ml 8,925 yen/160ml 18,360 yen/230ml 23,760 yen  【Shop Online】

6. Hada Labo Gokujyun Hyaluronic Acid Lotion

HADA LABO is a popular Japanese skin care brand known for being high-quality and affordable. HADA LABO’s Gokujyun skin care series is formulated with the brand’s signature super hyaluronic acid that provides intensive hydration to the skin. Haba Labo Gokujyun Hyaluronic Acid Lotion (肌ラボ 極潤 ヒアルロン液) is a highly moisturizing skin toner which contains four kinds of hyaluronic acid. It helps to improve barrier function and hydration of the skin. It’s gentle formula and free of alcohol, fragrance, colour and oil. It can be used for moisturizing body and hair, too.

Price: 987 yen/704 yen (refill) 【Shop Online】

7. MUJI Jojoba Oil

The popular Japanese retail company, MUJI sells a wide range of beauty products including for skin care, makeup, body and hair care at affordable prices. Muji Jojoba Oil (無印良品 ホホバオイル) is a top-selling skin care oil which is made with squeezed jojoba seeds purified for cosmetic use. It’s light-weight and non-greasy formula which feels smooth and pleasant. It can be used for face, body and hair. It’s available in 3 sizes.

Price: 50ml 890 yen/ 100ml 1,590 yen/200ml 2,490 yen 【Shop Online】

8. Naturie Hatomugi Skin Conditioning Gel

Naturie Hatomugi Skin Conditioning Gel (ハトムギ保湿ジェル) is one of most praiseworthy “affordable” Japanese skincare products. It has been chosen as the best skincare product for the Best Cosmetics Awards by @cosme in 2017, which is the most honorable prize in cosmetics industry. The hydrating gel has light non-sticky texture, and penetrates into the skin instantly. It contains the maximum amount of water possible, and formulated with Job’s Tears (Hatomugi), a natural plant ingredient with alcohol free. It can be used for a multiple purpose as a toner, emulsion, moisturizer, serum and even for body.

Price: 990 yen 【Shop Online】

9. AQUALABEL Special Gel Cream

AQUQLABEL Special Gel Cream is a best-selling all-in-one gel that acts as a toner, emulsion, cream, serum and face mask. It’s available with 3 types with different skin care effects. The Brightening type (blue) is formulated with skin brightening ingredients and vitamin E, which help to suppress melatonin production and prevent freckles and spots. The Moist type (red) is enriched with a high concentration of collagen that provide deep penetration and long-lasting moisture. The Oil In type contains golden oil capsules with retinol palmitate and three types of oil which provides moisture and firmness to the skin.

Price: 1,782 yen (blue and red), 1,958 yen (yellow)

10. Kanebo Cream in Day

Kanebo Cream in Day (Kanebo クリーム　イン　デイ) is a daytime face cream that protect the skin from dryness and UV rays throughout day (SPF20/PA+++). The Baby Soft Formula wraps the skin with moisturizing veil and provides long-lasting hydration. It blend smoothly on the skin, improves makeup application and prevents makeup from creasing. It can be also applied over makeup, adding a dewy finish that radiates within skin. Can be used as a makeup base or applied over makeup.

Price: 8,800 yen

11. Shiseido Ultimune

Ultimune Power Infusing Concentrate (アルティミューン パワセラミング コンセントレート) is a multiple award winning product from Japanese beauty tycoon, Shiseido. It’s a boosting pre-treatment to defend against aging and damage. Using Ultimune helps anything you put on top of it, like moisturizer or serum, work harder. Ultimune acts as both protection from potential damage and a buffer to the daily assault that can visibly age skin.

Price: 30ml 8,800 yen/ 50ml 13,200 yen 【Shop Online】

12. COSME DECORTE Liposome Advanced Repair Serum

COSME DECORTE Liposome Advanced Repair Serum (コスメデコルテ リポソーム アドバンスト リペアセラム) is a beauty serum/booster with multi-layer liposomes, a micro capsule formed of layers of moisture, which penetrates into the skin, seals to dryness-prone areas and deliver concentrated moisture. Apply a small amount of the essence into your skin after washing your face. It slowly releases beauty ingredients and moisture, a 24-hour hydration. Use daily for plump, firm, and smooth skin that glows from inside.

Price: 12,100 yen (50ml) 【Shop Online】

13. Takami Skin Peel

Takami Skin Peel (タカミ スキンピール) is a beauty serum which is produced by Takami Skin Clinic in Tokyo and developed based on the dermatology experience with over 200,000 cases at the clinic since 1999. Takami Skin Peel is not exactly a skin peeling product, but it actually helps to boost the skin turnover function and improves the appearance of rough and dull skin by reducing enlarged pores, blackheads and fine wrinkles. It approaches to the skin cells and improves the skin condition, leading the healthy and smooth skin.

Price: 5,280 yen (30ml) 【Shop Online】

14. ANESSA Perfect UV Skincare Milk

ANESSA Perfect UV Sunscreen (アネッサ パーフェクトUVサンスクリーン)  has been a top-selling Japanese sunscreen for many years. It offers a long-lasting effect of powerful UV protection and waterproof ability. It features Shiseido’s original auto-booster technology that enhances the strength of UV block veil when it senses sweat, water and heat. It contains 50% skin care ingredients which prevent from dryness and moisturize the skin. The texture is surprisingly light that you might forget that you’re wearing sunscreen.

Price: 3,300 yen 【Shop Online】

15. SEKKISEI Skincare UV Essence Gel

SEKKISEI Skincare UV Essence Gel (雪肌精　スキンケア　ＵＶ　エッセンス　ジェル) is a lightweight sunscreen gel that provides a skin care effect while protecting against UV rays. The water-like sunscreen has a fresh and smooth texture that feels comfortable on skin. It’s formulated with 3 kinds of job’s tears extracts and selected botanical ingredients that moisturize skin and improve skin’s natural luminosity. It protects the skin not only from UV rays but also other environmental stressors such as pollen, PM2.5 and dust. It’s highly resistant to water and sweat, yet can be removed easily by regular soap.

Price: 2,310 yen

16. Biore UV Aqua Rich Watery Essence

Biore UV Aqua Rich Watery Essence (ビオレ UV アクアリッチ ウォータリーエッセンス) is an award-winning Japanese sunscreen, well-known for being lightweight and long-lasting. The water-based sunscreen provides a powerful, long-lasting UV protection with a smooth and transparent finish. It contains several beauty ingredients such as hyaluronic acid and royal jelly to keep the skin smoisturized. It’s super waterproof formula but can be removed easily with regular soap.

Price: 1000 yen 【Shop Online】

More Japanese Sunscreen Products: 20 Best Japanese Sunscreens

17. Minon: Amino Moist Mask

Minon Amino Moist skin care series is highly recommended for dry and sensitive skin. The skin care products of Minon Amino Moist contain 9 kinds of moisture-retaining amino acid that help to achieve moisturized, smooth and resilient skin. Minon Amino Moist Essential Mask (ミノン アミノモイスト ぷるぷるしっとり肌マスク) contains a rich amount of beauty ingredients which supports skin’s barrier function and provides intensive hydration. If you have sensitive skin, this gentle skin care face mask is highly recommended.

Price: 1,320 yen (4pc) 【Shop Online】

18 Keana Nadeshiko Rice Mask

This award-winning face mask Keana Nadeshiko Rice Mask (毛穴撫子 お米のマスク) is a great solution for visible pores caused by dryness. The made-in-Japan face mask contains 4 kinds of rice serum from 100% domestic rice as beauty ingredients, which penetrate into the skin, help to tighten pores and lead to plumped and moisturized skin.

Price: 715 yen (10pc) 【Shop Online】

19. Lululun Face Mask

Lululun (ルルルン) is top-selling Japanese face mask brand which offers a wide variety of face masks for different skin types and concerns. The thick sheet mask contains selected beauty ingredients to moisturize the skin and maintain its condition. Lululun Pure Everys is the brand’s basic daily sheet mask for balancing skin’s moisture. It contains seaweed extract, cranberry peptide and cacao extract, and formulated with the intelligent sensor capsule to leads to a supple and smooth skin.

Price: 440 yen (7pc)

More Japanese Sheet Masks ▶ Must Buy Japanese Sheet Masks

20. Wafood Made Sake Lees Face Mask

Wafood Made is a skin care brand featuring selected Japanese food ingredients based on the history of  unique beauty practices in Japan using food ingredients as beauty ingredients. Wafood Made Sake Lees Face Mask (ワフードメイド　酒粕パック) is the brand’s top selling product, infused with sakekasu (sake lees)  as a moisturizing agent. The cream-textured mask adheres on the skin and gently washes off skin dullness, improving skin’s luminosity. The rich sakekasu extract and plant-derive beauty ingredients such as rice ceramide and yuzu extract hydrate and condition skin.

Price: 1,320 yen

You can shop the listed Japanese skin care products online! Kokoro is an online store offering a wide range of Japanese beauty products with worldwide shipping!  Visit the website (http://bit.ly/32HfNbi) to check more Japanese beauty products available, and spend over 40 USD and get FREE shipping to your country!

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Thanks for reading! The listed products are all highly recommended for your daily skincare routine. For more information about popular beauty products in Japan, please check out these articles below, too!

▶︎Best of Beauty Vol.1: Award Winning Japanese Cosmetics
▶︎Best Shiseido Beauty Products
▶︎Japanese Cosmetics Ranking Archive

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