Japanese cosmetics products are known for having high-quality and effective, and many products are very affordable and great value for money. From skin care to makeup, you can find hundreds of products at Japanese drugstores sold at very affordable price like $10.

If you wish to try Japanese drugstore beauty products but don’t know which one to choose, this article might help. Today, I would like to share the list of affordable Japanese beauty products, focusing on base makeup including primer, foundation, BB cream and sunscreen. The list consists of Japanese base makeup products that have received numbers of positive reviews by users, and some has won multiple beauty awards, and most importantly, they all cost around/less than $10 (1,000 yen)!

Let’s check out the best Japanese drugstore base makeup products 🙂

*Please note that this article contains affiliate links.

1. Biore UV Aqua Rich Watery Essence

Biore UV Aqua Rich Watery Essence (ビオレ UV アクアリッチ ウォータリーエッセンス) is a top-selling Japanese sunscreen that is also popular overseas. The water-light sunscreen gel spreads on the skin smoothly without sticky or greasy feeling and provides long-lasting protection against UV rays and dryness with super-waterproof formula.

▶ Shop Biore UV Aqua Rich Watery Essence

2. SKIN AQUA Tone Up UV Essence

SKIN AQUA Tone Up UV Essence (スキンアクアトーンアップUV エッセンス) is a super waterproof tinted Japanese sunscreen for face and body. The lavender-coloured sunscreen offers a colour-correcting effect and brightens up the skin tone. It’s formulated with micro-fine strobe pearl particles that reflect lights and provides translucency and luminous shine. Mint green shade is also available which covers redness and improves the skin clarity.

▶ Shop SKIN AQUA Tone Up UV Essence

3. CEZANNE Make Keep Base

CEZANNE Make Keep Base (セザンヌ 皮脂テカリ防止下地) is an award-winning makeup primer that won multiple beauty awards in the past years. It prevents sebum and shininess, and helps to keep a fresh and smooth look of makeup for many hours. Sebum Control ingredients absorb excess sebum and covers unevenness of pores. Available with two colours: Pink Beige and Light Blue. (SPF28/PA++ )

▶ Shop CEZANNE Make Keep Base

4. MUJI UV Base Control Color

MUJI UV Base Control Color (無印良品 ＵＶベースコントロールカラー) is a colour-correcting makeup primer that helps to even out the skin tone. Available with 5 colours (pink, yellow, blue, purple and pearl) that can be chosen according to skin tones or concerns. It protects the skin from UV rays and dryness.

Price: 950 yen

5. INTEGRATE GRACY Essence Base BB

INTEGRATE GRACY Essence Base BB (インテグレート グレイシィ エッセンスベースＢＢ) is a multi-functional BB cream that works as moisturizer, UV protection (SPF33/PA+++), makeup primer, foundation and concealer. It naturally covers skin concerns such as fine wrinkles, visible pores and skin dullness and provides a translucent and bright look. Available with two shades.

Price: 950 yen

6. Chifure Moisture Powder Foundation

Chifure Moisture Powder Foundation (ちふれ モイスチャー パウダー ファンデーション) is a powder type foundation with soft and light texture that blends smoothly to the skin. While providing a great coverage for pores and skin tone, it leaves your skin moist and smooth. It also adds a natural luster, evens out the skin tone and finishes with a translucent look. Available with 4 shades.

Price: 715 yen

7. CANMAKE Marshmallow Finish Powder

CANMAKE Marshmallow Finish Powder (キャンメイク マシュマロ フィニッシュ パウダー) is a multiple beauty award winner that is listed on @cosme Hall of Fame list, considered as one of the best Japanese cosmetics products of all time. The finishing powder provides a matte and smooth look on the skin and covers pores and unevenness of skin tone.

8. CEZANNE Pearl Glow Highlight

CEZANNE Pearl Glow Highlight (セザンヌ パールグロウハイライト) is a powder highlighter with high-shine pearl particles and it provides a glossy and shimmer finish. It contains moisturizing beauty essence such as hyaluronic acid and lavender extract to ensure the skin hydration.

▶ Shop CEZANNE Pearl Glow Highlight

9. KATE Stick Concealer

KATE Stick Concealer (ケイト スティックコンシーラー) is a stick type concealer that naturally covers skin blemishes such as pimple marks, dark spots and freckles. It adheres on the skin smoothly without stickiness. Available in 2 shades.

10. CANMAKE Lasting Multi Eye Base WP

CANMAKE Lasting Multi Eye Base (キャンメイクラスティングマルチアイベース WP) is a multi-purpose eye makeup primer that can be used before eyeshadow, eyebrow and eyeliner for better and longer lasting application. It’s waterproof and keeps a fresh look of eye makeup for many hours without fading or creasing.

Check out inexpensive skin care and makeup products in Japan!

▶ Best Japanese Drugstore Skin Care Products

▶ Best Japanese Drugstore Makeup Products

Thank you very much for reading! For more information about the latest Japanese beauty products, please check out these articles, too!

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