Best Japanese Drugstore Base Makeup Products

Must-Buy Japanese Base Makeup Products under $10 (1,000 yen)

Japanese cosmetics products are known for having high-quality and effective, and many products are very affordable and great value for money. From skin care to makeup, you can find hundreds of products at Japanese drugstores sold at very affordable price like $10.

If you wish to try Japanese drugstore beauty products but don’t know which one to choose, this article might help. Today, I would like to share the list of affordable Japanese beauty products, focusing on base makeup including primer, foundation, BB cream and sunscreen. The list consists of Japanese base makeup products that have received numbers of positive reviews by users, and some has won multiple beauty awards, and most importantly, they all cost around/less than $10 (1,000 yen)!

Let’s check out the best Japanese drugstore base makeup products 🙂

*Please note that this article contains affiliate links.


1. Biore UV Aqua Rich Watery Essence

https://kao-h.assetsadobe3.com/is/image/content/dam/sites/kao/www-kao-kirei-com/jp/ja/item/khg/bioresarasarauv/25432879/GG01.jpg?wid=840
Copyright © Kao Corporation.

Biore UV Aqua Rich Watery Essence (ビオレ UV アクアリッチ ウォータリーエッセンス) is a top-selling Japanese sunscreen that is also popular overseas. The water-light sunscreen gel spreads on the skin smoothly without sticky or greasy feeling and provides long-lasting protection against UV rays and dryness with super-waterproof formula.

▶ Shop Biore UV Aqua Rich Watery Essence

2. SKIN AQUA Tone Up UV Essence

© ROHTO Pharmaceutical Co., Ltd.

SKIN AQUA Tone Up UV Essence (スキンアクアトーンアップUV エッセンス) is a super waterproof tinted Japanese sunscreen for face and body. The lavender-coloured sunscreen offers a colour-correcting effect and brightens up the skin tone. It’s formulated with micro-fine strobe pearl particles that reflect lights and provides translucency and luminous shine. Mint green shade is also available which covers redness and improves the skin clarity.

▶ Shop SKIN AQUA Tone Up UV Essence

3. CEZANNE Make Keep Base

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Make Keep Base (セザンヌ 皮脂テカリ防止下地) is an award-winning makeup primer that won multiple beauty awards in the past years. It prevents sebum and shininess, and helps to keep a fresh and smooth look of makeup for many hours. Sebum Control ingredients absorb excess sebum and covers unevenness of pores. Available with two colours: Pink Beige and Light Blue. (SPF28/PA++ )

▶ Shop CEZANNE Make Keep Base

4. MUJI UV Base Control Color

Copyright ©Ryohin Keikaku Co., Ltd.

MUJI UV Base Control Color (無印良品 UVベースコントロールカラー) is a colour-correcting makeup primer that helps to even out the skin tone. Available with 5 colours (pink, yellow, blue, purple and pearl) that can be chosen according to skin tones or concerns. It protects the skin from UV rays and dryness.

Price: 950 yen

5. INTEGRATE GRACY Essence Base BB

Copyright © Shiseido Co., Ltd.

INTEGRATE GRACY Essence Base BB (インテグレート グレイシィ エッセンスベースBB) is a multi-functional BB cream that works as moisturizer, UV protection (SPF33/PA+++), makeup primer, foundation and concealer. It naturally covers skin concerns such as fine wrinkles, visible pores and skin dullness and provides a translucent and bright look. Available with two shades.

Price: 950 yen

6. Chifure Moisture Powder Foundation

Copyright © Chifure Corporation

Chifure Moisture Powder Foundation (ちふれ モイスチャー パウダー ファンデーション) is a powder type foundation with soft and light texture that blends smoothly to the skin. While providing a great coverage for pores and skin tone, it leaves your skin moist and smooth. It also adds a natural luster, evens out the skin tone and finishes with a translucent look. Available with 4 shades.

Price: 715 yen

7. CANMAKE Marshmallow Finish Powder

© IDA Laboratories Co., Ltd.

CANMAKE Marshmallow Finish Powder (キャンメイク マシュマロ フィニッシュ パウダー) is a multiple beauty award winner that is listed on @cosme Hall of Fame list, considered as one of the best Japanese cosmetics products of all time. The finishing powder provides a matte and smooth look on the skin and covers pores and unevenness of skin tone.

8. CEZANNE Pearl Glow Highlight

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE Pearl Glow Highlight (セザンヌ パールグロウハイライト) is a powder highlighter with high-shine pearl particles and it provides a glossy and shimmer finish. It contains moisturizing beauty essence such as hyaluronic acid and lavender extract to ensure the skin hydration.

▶ Shop CEZANNE Pearl Glow Highlight

9. KATE Stick Concealer

Copyright © Kanebo Cosmetics Inc.

KATE Stick Concealer (ケイト スティックコンシーラー) is a stick type concealer that naturally covers skin blemishes such as pimple marks, dark spots and freckles. It adheres on the skin smoothly without stickiness. Available in 2 shades.

10. CANMAKE Lasting Multi Eye Base WP

© IDA Laboratories Co., Ltd.

CANMAKE Lasting Multi Eye Base (キャンメイクラスティングマルチアイベース WP) is a multi-purpose eye makeup primer that can be used before eyeshadow, eyebrow and eyeliner for better and longer lasting application. It’s waterproof and keeps a fresh look of eye makeup for many hours without fading or creasing.


Check out inexpensive skin care and makeup products in Japan!

▶ Best Japanese Drugstore Skin Care Products

▶ Best Japanese Drugstore Makeup Products

Thank you very much for reading! For more information about the latest Japanese beauty products, please check out these articles, too!

▽Related Articles▽

▼Editor’s Picks▼

Written by

"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.

Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.

Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.

With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!

You can also find my stories here ▶ https://medium.com/@nahobm