Best Japanese Makeup Primers to Buy 2021

Must-Buy Makeup Primers at Japanese Drugstore

Japanese beauty products are popular worldwide. From skin care to makeup, there are thousands of classic and the latest cosmetics items on the market, and many great beauty items are sold at Japanese drugstores at affordable prices.

Out of various Japanese makeup products, I’d especially like to recommend you to try makeup primers. As I noticed, most Japanese girls’ skin look perfectly beautiful and flawless in any weather condition. Especially, Japan has very hot and humid summer, but their skin really look matte and smooth, and I think the secret of the beauty is their base makeup, and the key is the make primer.

In this article, I’d like to share some of the most popular Japanese makeup primers today including award winners and trendy products. These products can be easily found at Japanese drugstores. If you wish your skin to look perfect all day, I’d suggest you to have a go with these products!


1. SOFINA Primavista Long Keep Base UV

Sofina Primavista Long Keep Base
Copyright © Kao Corporation.

SOFINA Primavista Long Keep Base UV (ソフィーナ プリマヴィスタ 皮脂くずれ防止 化粧下地) is a multiple award winner including the most honorable title, the “Hall of Fame” of the Best Cosmetics Awards by @cosme.

This makeup primer has been the no.1 selling base makeup products in Japan for the past decade. It’s specially popular among those who have oily skin or combination skin. It’s incredibly durable and long lasting, and it’s also resistant to sebum and sweat, does not cause crease or smudge of foundation, yet moisturizes the skin throughout the day. It has light and smooth texture with light beige colour. (SPF20/PA++)

Price: 2,800 yen (25 ml) 【Buy it Now】

2. CEZANNE Make Keep Base

Copyright ©CEZANNE COSMETICS Co., Ltd.

CEZANNE is one of the most popular drugstore cosmetics brands in Japan that produces trendy and great quality makeup products at very affordable prices. CEZANNE Make Keep Base (セザンヌ 皮脂テカリ防止下地) is one of their top selling beauty products that has won various beauty awards including @cosme The Best Cosmetics Awards for the best makeup primer.

The primer contains sebum control ingredients that help to prevent makeup from smudging and creasing, and keeps the skin smooth and matte. It’s water and sweat proof, and blended with makeup long-lasting ingredients. Despite the longevity, it does not dry out on the skin. The primer is available with two colours: Pink Beige and Light Blue. (SPF28/PA++ )

Price: 600 yen (30 ml)【Buy it Now】

3. MAQuillAGE Dramatic Skin Sensor Base EX

https://imagecdn.shiseido.co.jp/c/a=0,f=webp:jpeg/resources/sw/products/img/20190318/SHOHIN_PL_C1_E17301.jpg
Copyright © Shiseido Co., Ltd.

MAQuillAGE is a popular makeup brand by Shiseido company and it has produced numbers of great makeup products. It’s one of the top favourite makeup brands among Japanese users.

MAQuillAGE Dramatic Skin Sensor Base EX (マキアージュ ドラマティックスキンセンサーベース EX) is a makeup base that can be used all year around. It features “Skin Moisturizing Sensor Powder” that controls the balance of moisture and sebum of the skin. It absorbs excess sebum and sweat, keeps the skin poreless and shine-free, and helps makeup to stay for long hours. It also protect the skin from dryness and retains skin’s moisture level depending on the environment. Natural type and Tone-up type are available. (SPF25/PA+++)

Price: 2,600 yen (25 ml)【Buy it Now】

4. ESPRIQUE Perfect Keep Base

https://d3e9wwnbfrsolq.cloudfront.net/img/goods/L/MLRC_main.png
Copyright (C) 1996-2020 KOSE Corporation.

ESPRIQUE is a Japanese makeup brand run by KOSE. The brand offers elegant, trendy and high-function makeup products which are popular among users in a wide range of generation.

ESPRIQUE Perfect Keep Base (エスプリーク パーフェクト キープ ベース) is a long-wearing makeup primer that transforms sebum and sweat smooth and matte. It prevents smudging, and keeps the skin looking fresh and beautiful over 13 hours. It’s formulated with pore care ingredients, blackhead cover powder and foundation lasting ingredients which covers pores and improves foundation application. (SPF25/PA++)

Price: 2,600 yen (30g)【Buy it Now】

5. excel Glow Luminizer UV

Copyright(c) TOKIWA Pharmaceutical Co.,Ltd

excel is one of the most popular drugstore cosmetics brands in Japan, offering trendy and edgy makeup products with the concept of “Tokyo Rich Casual”. It’s the favourite makeup brand among beauty editors and bloggers in Tokyo.

excel Glow Luminizer UV (excel グロウルミナイザーUV) is their best selling makeup primer which contains 6 kinds of glowing pearl particles. It highlights the skin, and gives a dewy finish. You can also mix it with your foundation to illuminate the skin. It’s long lasting with a high sebum absorption and helps the foundation to stay long. It’s blended with beauty oils that protect the skin from dryness. It’s available with three shades: Pink, Beige and Blue. (SPF28/PA+++)

Price: 1,700 yen (35 g)【Buy it Now】

6. Paul & Joe Protecting Foundation Primer

https://www.paul-joe-beaute.com/src/lang/common/pc/image/pickup/primer/product02.jpg
© PAUL & JOE BEAUTE.

Paul & Joe Beaute is a cosmetics brand run by the Japanese cosmetics company Albion, inspired by a Parisian fashion designer Sophie Mechaly’s Paul & Joe clothing line. The brand offers simple yet highly effective beauty products with chic and elegant packaging.

Paul & Joe Protecting Foundation Primer (ポール & ジョープロテクティング ファンデーション プライマー) is an award-winning makeup primer which is lightweight and moisturizing. It contains skin fit oil that adheres to the skin and maintains the fresh look. It covers pores and dullness of the skin and create clear and naturally glowing skin while protecting from UV rays with powerful SPF and PA rates. Beauty ingredients such as hyaluronic acid and orange flower water are blended to keep the skin moisturized. (SPF50+/PA++++)

Price:  yen (30ml)【Buy it Now】

7. KISS Matte Chiffon UV Whitening Base

© ISEHAN Co., Ltd.

KISS is a popular drugstore cosmetics brand in Japan by ISEHAN which is a producer of several cult-favourite makeup products like KISS ME Heroine Make Mascara and Eyeliner.

KISS Matte Chiffon UV Whitening Base (KISS マットシフォンUVホワイトニングベース) is a  makeup primer that creates the matte and smooth skin, specially recommended for oily skin type. This mattifying makeup primer has a great coverage that hides acne, dark spots and unevenness on the skin, and absorbs excess sebum. It’s long lasting and keeps skin the look smooth and flawless for all day. It contains active skin whitening ingredients which suppress the melatonin production. Available in 2 shades: Natural Matte and Matte Beige (SPF26/PA++ )

Price: 1,600 yen (37 g)【Buy it Now】


How did you enjoy?? These makeup primers can be found at Japanese drugstores easily and most of them are really affordable! Depending on the skin type, find your perfect Japanese makeup primers 🙂

Wanna know more popular Japanese makeup products in different categories?? Then please check out these articles, too!

▽Related Articles▽

▼Editor’s Picks▼