Base Makeup Products: Japanese Cosmetics Ranking 2023

Best Base Makeup Products to Buy in Japan 2023–2024

One of the biggest and the most influential online beauty portal sites in the world, @cosme hosts the cosmetics awards twice a year (mid-year and year-end), introducing the up-to-date rankings of the best beauty products by category chosen by real cosmetics users in Japan. If you are a fan of Japanese beauty products, you can always get the best information from their awards!

In early December, @cosme revealed The Best Cosmetics Awards 2023 Year-End featuring the latest rankings of the most popular and trending beauty products of the year in Japan. In this article, I’m introducing the top products from the base makeup category including sunscreen, makeup primer, foundation, BB cream and face powder. Let’s find out the best-buy base makeup products in Japan in 2023–2024!

If you wish to check out more rankings from different categories, I have attached links to them on the bottom of the page, too 🙂

*Please note that this article contains affiliate links.

Best Sunscreen

1st place: KANEBO, Veil Of Day (5,500 yen)

2nd place: NIVEA UV Deep Protect Care Gel (Open Price) [Shop Online]

3rd place: ORBIS Wrinkle Bright UV Protector (3,850 yen) [Shop Online]

Best Face Primer

1st place: Cle du Peau BEAUTE Correcting Cream Veil (7,150 yen)

2nd place: LA ROCHE-POSAY, UVIdea XL Protection Tone-up Rose (3,960 yen)
[Shop Online]

3rd place: PAUL & JOE BEAUTE Protecting Foundation Primer (3,850yen) [Shop Online]

Best Powder Foundation

1st place: INTEGRATE Pro Finish Foundation (1,430 yen)

2nd place: PAUL & JOE BEAUTE Veil Foundation N (5,500 yen)

3rd place: bareMinerals Barepro 16HR Powder Foundation (5,280 yen)

Best Liquid Foundation

1st place: DIOR Forever Fluid Glow (7,370 yen)

2nd place: DECORTE Zen Wear Fluid (6,600 yen)

3rd place: shu uemura unlimited lasting fluid (6,930 yen)

Best Cream Foundation

1st place: KANEBO Lively Skin Wear (11,000 yen)

2nd place: Cle du Peau BEAUTE Radiant Cream Foundation (14,300 yen)

3rd place: Cle du Peau BEAUTE Le Fond de Teint (33,000 yen)

Best Cushion Foundation

1st place: TIRTIR, Mask Fit Red Cushion (2,970 yen) [Shop Online]

2nd place: LAURA MERCIER Flawless Lumiere Radiance Perfecting Tone-up Cushion (refill 5,720 yen/case 1,650 yen)

3rd place: Cle du Peau BEAUTE Teint Cushion Eclat Lumineux (refill 7,700 yen/case 3,300 yen)

Best BB & CC Cream

1st place: DECORTE Sun Shelter Tone up CC (3,300 yen)

2nd place: DIOR Prestige Light-in-White Le Protecteur UV Mineral BB (15,180 yen)

3rd place: LANCOME UV Expert BB (6,380 yen) [Shop Online]

Best Face Powder

1st place: GIVENCHY Prisme Libre (7,480 yen)

2nd place: KOSE Make Keep Powder (1,320 yen) [Shop Online]

3rd place: innisfree No-Sebum Mineral Powder (898 yen) [Shop Online]

Best Concealer

1st place: DIOR Forever Skin Correct Concealer (5,390 yen)

2nd place: DECORTE Tone Perfecting Palette (4,950 yen)

3rd place: Visee Riche Red Trick Eye Concealer (1,210 yen)

Best Highlighter

1st place: Cle de Peau Beaute Rehausseur D’éclat (9,350 yen)

2nd place: CEZANNE Pearl Glow Nuancer (660 yen)

3rd place: CEZANNE Face Glow Color (660 yen)

Best Contour

1st place: CANMAKE Shading Powder (748 yen)

2nd place: Fujiko deko Shadow (1,815 yen)

3rd place: CEZANNE Natural Matte Shading (693 yen)

Best Setting Spray

1st place: DECORTE Comfort Daymist Set & Protect (3,300 yen)

2nd place: d program Allerbarrier Mist N (1,650 yen)

3rd place: MAQuillAGE Dramatic Mist EX (1,760 yen)

(The full list of the Best Cosmetics Awards 2023 can be found at the @cosme website! →

Do you want to shop listed beauty products?? Some of products are sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available 🙂

>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<

For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Hall of Fame▽


▽Related Articles▽

Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈