Base Makeup Products: Japanese Cosmetics Ranking 2021 Mid-Year

Best Base Makeup Products to Buy in Japan 2021

The Best Cosmetics Awards 2021 Mid-Year by @cosme has just been revealed with the latest rankings of Japanese cosmetics products! @cosme is Japan’s largest online beauty portal/shopping website, where you can get up-to-date and trustworthy information about Japanese beauty products based on real users’ voices.

The Best Cosmetics Awards are held twice a year in June (mid-year) and December (year-end), introducing the best cosmetics products by category based on reviews by strict cosmetics users in Japan. The mid-year awards feature only newbie beauty products that are released in Japan in the first half of the year, so you can check out the most trending beauty products. This beauty event is so influential that awarded products tend to become even more popular or sell out in shops after the announcement.

Today, I’m going to share the latest rankings of new base makeup products 2021 including sunscreen, primer, foundations and BB cream. Let’s catch up with the latest Japanese beauty trend with the Best Cosmetics Awards 2021 Mid-Year!

If you wish to check out more rankings from different categories, I have attached links on the bottom of the page, so please check them out, too!

*Please note that this article contains affiliate links.


Best Sunscreen

1st place: NIVEA UV Deep Protect & Care Gel (Open Price) [Shop Online]

2nd place: Clarins UV Plus 5P Anti-Pollution (5,500 yen)

3rd place: DEW Brightening UV Day Essence (3,500 yen)

Best Face Primer

1st place: MAQuillAGE Dramatic Skin Sensor Base EX UV+ (2,600 yen)

2nd place: Dior Forever Skin Veil SPF 20 (5,800 yen)

3rd place: DECORTÉ Rosy Glowrizer (3,200 yen)

Best Liquid Foundation

1st place: Majolica Majorca Milky Wrapping Foundation (1,400 yen)

2nd place: clé de peau BEAUTÉ Radiant Fluid Foundation Natural (13,000 yen)

3rd place: GIVENCHY Prisme Libre Skin-Caring Glow (6,500 yen)

Best Powder Foundation

1st place: MAQuillAGE Dramatic Powdery EX (4,000 yen)

2nd place: ESPRIQUE Synchro Fit Pact EX (3,800 yen)

3rd place: ALBION White Rare Air (5,000 yen)

Best Cushion Foundation

1st place: NARS Pure Radiant Protection Aqua Glow Cushion Foundation (6,000 yen)

2nd place: ETVOS Mineral Glow Skin Cushion (5,800 yen)

3rd place: TIRTIR Mask Fit Cushion (2,700 yen)

Best BB Cream

1st place: MAQuillAGE Dramatic Nude Jelly BB (2,800 yen) [Shop Online]

2nd place: d program Allerbarrier Essence BB (2,600 yen) [Shop Online]

3rd place: Moist Labo Whitening BB Cream (1,200 yen) [Shop Online]

Best Face Powder

1st place: DIOR Forever Cushion Powder (7,000 yen)

2nd place: THREE Advanced Ethereal Smooth Operator Loose Powder (5,500 yen)

3rd place: ETVOS Mineral UV powder (2,800 yen)

Best Concealer

1st place: DECORTÉ Tone Perfecting Palette (4,500 yen)

2nd place: LAURA MERCIER Secret Camouflage Bright and Correct Duo (3,700 yen)

3rd place: bareMinerals Original Mineral Concealer (3,600 yen)

Best Highlight & Contour

1st place: REVLON Skinlights Prismatic Highlighter (1,600 yen)

2nd place: DECORTÉ Dip in Glow Cream Highlighter (3,500 yen)

3rd place: Ririmew Sheer Matte Shading (1,600 yen)

Best Setting Spray

1st place: d program Allerbarrier Mist (1,500 yen)

2nd place: KOSE Make Keep Mist EX (1,200 yen)

3rd place: DIOR Forever Makeup Fix Mist (4,500 yen)


(The full list of the Best Cosmetics Awards 2021 can be found at the @cosme website! →https://www.cosme.net/bestcosme/ )

Do you want to shop listed beauty products?? Some of products are sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available ????

>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<

For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2021 Mid-Year▽

▼THE LATEST BEST COSMETICS AWARDS 2021 Year-End▼

▽Hall of Fame▽

▼Editor’s Picks▼

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"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.

Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.

Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.

With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!

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