10 Best Korean Beauty Brands

10 most popular Korean cosmetics brands you can buy in Japan!

Best Korean Beauty Brands

Korean makeup and skin care products are great value for money, and highly popular among Japanese. A lot of Korean beauty brands and their beauty products are available in Japan. We listed 10 popular Korean cosmetics brands which are accessible in Japan today.

1. 3CE (Three Concept Eyes)

3CE (3 Concept Eyes) is produced by popular Korean fashion brand “STYLENANDA”. Their cosmetics are popular for their cute package. Many people review that all the products have a vibrant color which color does not fade easily. In addition to this functionality, the cute insta-worthy packaging is winning many young people’s hearts.

They have a collection of highly safe skin lotion and skin-whitening products. Specifically, “White Milquidro Cream” (it is also called “Uyu Cream”. Uyu means “cow milk” in Korean) has a high demand. It is a skin-whitening cream which contains protein from cow milk. It is highly moisturizing, and it is said that it function as a skincare while it whitens your skin.


3CE White Milk Cream

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White Milk Cream 50g: JPY3,840(Tax included)

Currently, there are two official stores of STYLENANDA where you can shop 3CE products: Harajuku Flagship Store (Map: http://bit.ly/2nBMpRX) and ISETAN SHINJUKU (Map:http://bit.ly/2nwyxbe )

Official Online Store : http://jp.stylenanda.com/


ETUDE HOUSE is popular among teenage girls and women in their twenties. The concept is “princess” and the package is pink, girly and cute looking. There are many shops in all over Japan. They have various kinds of cosmetics, such as base make-up, foundation, lip stick and lip gloss. Their long-lasting lip tint, “Dear Darling Water Gel Tint (Ice Tint)” and BB cream which doesn’t look cakey in spite of its great coverage.


ETUDE HOUSE Dear Darling Tint

Copyright 2014 AMOREPACIPIC JAPAN CO.,LTD. All fights reserved.

Dear Darling Water Gel Tint (Ice Tint): JPY756/each(Tax included)


ETUDE HOUSE Precious Mineral BB Cream Moist

Copyright 2014 AMOREPACIPIC JAPAN CO.,LTD. All fights reserved.

Precious Mineral BB Cream Moist 45g : JPY1,490(Tax included)

Official Online Shop : https://www.etudehouse.com/jp/ja/index.jsp


MISSHA is known as the front-runner of inexpensive cosmetics. Popular products are skin care products and base make-up which use natural ingredients to make. Their BB cream, which function as primer, foundation, sunscreen and serum, is used and loved by many people.



Copyright 2017 © MISSHA JAPAN INC.

MISSHA BB Cream UV (№23)[SPF40 PA+++] : JPY2,580(Tax included)

Official Online Store: http://www.misshajp.com/


THE FACE SHOP offers a wide range of products, including inexpensive cosmetics, products in collaboration with animated characters, and plant-based natural cosmetics. Even though their products are fairly inexpensive, they try hard not to put chemicals into any products and use mostly natural ingredients. This makes products gentle for your skin. All the products are made to rejuvenate the original beauty of your skin.

A BB cream has 5 functions: Primer, moisturizing cream, foundation, sunscreen, concealer. Their BB cream is very popular in Japan too. skin-whitening/moisturizing cream in “The therapy series” which is produced in Italian traditional method and works for anti-aging is popular.


THE FACE SHOP The Therapy Secret Made Anti-Aging Cream


THE FACE SHOP The Therapy Oil Drop Anti-Aging Serum

© 2018 The Face Shop

The Therapy Secret Made Anti-Aging Cream 50ml: JPY3,410(Tax included)

The Therapy Oil Drop Anti-Aging Serum 45ml: JPY2,950(Tax included)

Official Online Store :http://www.thefaceshop.jp/index.html

5. innisfree

Innisfree is a natural skincare brand from Jeju island. This brand makes their product by using many kinds of plant-based ingredients. Their skincare products are not only good for your skin, but it is really functional as well. Many people with different ages are using this product for its benefits.

The Green Tea Serum in the green tea series using green tea seeds is especially popular. Applying a skin lotion after the serum makes the lotion sink in better to your skin and makes your skin feeling soft and smooth.


innisfree The green tea seed serum

Copyright ⓒ 2018 Innisfree.

The green tea seed serum 80ml: JPY3,120(tax included)

There are currently three official stores in Tokyo (Map: http://bit.ly/2vDMMzI)

Official Online Store :http://www.innisfree.com/jp/ja/main/index.do


The concept of this organic cosmetic brand is “You are what you eat. Healthy skin starts with food.” SKINFOOD uses fruits and vegetables which are said to be good for your body such as honey, berries, grapes, tomatoes for their products. Making the best use of their skin-care studies, which has been conducted for over 50 years, their products are gentle for your skin and have a skin-brightening effect. It is great for sensitive skin as well. Popular products are Rice Masks, Face Masks containing Black Sugar Scrubs and black pomegranate skin lotion. Currently, there are over 20 stores across Japan.


SKIN FOOD Rice Mask Wash off


SKIN FOOD Rice Mask Wash off

Copyright © 2015フードコスメティック SKINFOOD (スキンフード)

Rice Mask Wash off 100g : JPY1,728(Tax included)


SKIN FOOD Black Sugar Perfect Essential Scrub 2X


SKIN FOOD Black Pomegranate Toner

Copyright © 2015フードコスメティック SKINFOOD (スキンフード)

Black Sugar Perfect Essential Scrub 2X 210g : JPY2,808(Tax included)

Black Pomegranate Toner 180ml: JPY3,850(Tax included)

Official Online Store : http://www.skinfood.co.jp/


The world’s very first cushion foundation (cushion type of make-up sponge absorbing foundation) was made by this brand, IOPE. Producing cosmetic products in the idea of combining medical science and cosmetic called “Cosmedical”. Their cushion foundation called “Air Cushion” can be applied evenly to your skin. It gives your skin a natural glow despite of its high coverage.

Although there are no official stores in Japan, the products of IOPE can be found at most of @cosme official stores in Japan!


IOPE Air Cushion Cover Foundation

©AMOREPACIFIC JAPAN CO.,LTD. All rights reserved.

Air Cushion Cover Foundation: JPY3,240(Tax included)

Official Online Store: https://iope-store.jp/

8. banila.co

This cosmetic brand produces mainly base make-up like base cream, BB and CC Cream, Liquid Foundation. Their high-quality products are composed by green tea and herbs, which cover your pores and wrinkles, making your skin soft and moisturized. Applying “banila.co Prime Primer Finish Powder” to the parts of your face where it gets oily throughout the day, after applying your foundation, the oil absorbent powder absorbs the produced oil. This makes your skin oil-free and keeps your make up away from melting.


banila.co Prime Primer Finish Powder

© 1996–2018, Amazon.com, Inc. or its affiliates

banila.co Prime Primer Finish Powder 12g : JPY2,292(Tax included)

Official Online Store: http://www.banilaco.co.jp/

9. It’S SKIN

“It’S SKIN” is one of the “doctor’s cosmetic brand” and dermatologists have participated in the process of development.

This brand uses natural ingredients. They have unique and wide range of skin care products. Especially, the series “d’escargot” using snail component is the most popular. They have a huge range of different products such as skin lotion, face mask, primer and BB cream.


It'S SKIN “d’escargot” skin care series

COPYRIGHT ⓒ 2018 韓国旅行情報「コネスト」 All rights reserved.

From left to right:

Prestige Foam D’escargot 210g : JPY1,167(Tax included)

Prestige Circular Lift D’escargot Finale 100ml : JPY2,040(Tax included)

Prestige Lotion Cold D’escargot (Body Lotion)200ml : JPY1,596(Tax included)

Prestige Lotion Cold D’escargot (Body Lotion) 200ml : JPY1,890(Tax included)

Official Website: http://www.itsskin.com/

10. Sulwhasoo

This is the most luxury cosmetic brand by the biggest Korean cosmetic manufacturer, “AMORE PACIFIC”. They put their effort into producing anti-aging makeup. Many women in their 40s and 50s who want their skin to be hydrated and glowing are saying great things about them. it is a topic of Japanese people’s conversation because of a Japanese models’ recommendation. The serum before using skin lotion, “First Care Activating Serum EX”, “balancing water” with the best skin absorbance, “radiance energy mask” with detox and skin-lightening effect are the popular products by them.


Sulwhasoo First Care Activating Serum EX


Sulwasoo Essential Balancing Water


Sulwhasoo Radiance Energy Mask


First Care Activating Serum EX 90ml :JPY12,473(Tax included)

Sulwasoo Essential Balancing Water 125ml:JPY5,925(tax included)

Radiance Energy Mask 80ml/Radiance Energy Mask 80ml: JPY7,350(tax included)

Official Website : https://us.sulwhasoo.com/


Did you enjoy the list ? As you can see from some BB creams by Korean beauty brands that we mentioned, the popularity of Korean cosmetic brands was triggered by the introduction of BB cream. The attractiveness of BB cream is that it is very functional.

You don’t need anything to prime or sunscreen your face with when you use BB cream. It completes all the base makeup with only one product. BB cream stands for “Blemish Balm”, which means it makes your skin unirritated. It also eases your skin trouble and you don’t feel much burdening even when wearing make-up for a long period of time as well as making your skin smooth and ready for the make-up. Using the cream can be beneficial with people with sensitive skin. Other than sensitive skin, it is effective for damaged skin, redness of your skin and irritated skin by acne.

Korean beauty brands are producing so many kinds of their original BB cream. All of them have a difference in ingredients, so this could be the best chance to try out new Korean makeup!