The Best Cosmetics Awards 2024 has just been released by @cosme, with the latest rankings of popular beauty products in Japan! Find out the most trending beauty products of 2024–2025, voted by Japanese beauty product users!

@cosme is the biggest and the most influential online beauty site in Japan, introducing a wide range of beauty products with real users’ reviews. The site hosts “The Best Cosmetics Awards” twice a year in June and December, with rankings of the most popular and trending cosmetics products from various categories (skincare, makeup, body care, hair care, etc). The rankings are based on votes from real users, so it’s genuine and up-to-date. The Best Cosmetics Awards are top-rated and influential among cosmetics fans worldwide, and winning products tend to become even more popular or sell out quickly after awards are revealed!

In this article, we’ll be looking into the makeup products from the latest Best Cosmetics Awards 2024, categorized by eye shadow, eyeliner, mascara, lipstick and more! Let’s find out the best makeup products to buy in Japan for 2024–2025!

*Please note that this article contains affiliate links.

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Best Eyeshadow Palette

1st place: LUNASOL Eye Coloration (6,820 yen)

2nd place: SUQQU Signature Color Eyes (7,700 yen)

3rd place: DIOR Diorshow 5 Couleurs (9,570 yen)

Best Single Colour Eyeshadow

1st place: DECORTE Eye Glow Gem Skin Shadow (2,970 yen)

2nd place: Bobbi Brown Luxe Eyeshadow (5,940 yen)

3rd place: ADDICTION The Eyeshadow Pearl (2,200 yen)

Best Eyeliner

1st place: D-UP Silky Liquid Eyeliner WP (1,430 yen) [Shop Online]

2nd place: Heroine Make Prime Liquid Eyeliner Rich Keep (1,320 yen)

3rd place: dejavu Lasting Fine Ultra-Fine Cream Pencil (1,320 yen) [Shop Online]

Best Under-Eye & Double-Eyelid Makeup

1st place: Wonjungyo Metal Shower Pencil (1,650 yen)

2nd place: CEZANNE Drawing Double Eyelid Eyeliner (660 yen) [Shop Online]

3rd place: Wonjungyo Diamond Liner (1,540 yen)

Best Mascara

1st place: Wonjungyo Nude Eyelash (1,430 yen)

2nd place: Maybelline Sky High (1,639 yen)

3rd place: CEZANNE Lasting Curl Mascara (638 yen)

Best Eyebrow

1st place: rom&nd Han All Brow Cara (1,210 yen)

2nd place: dejavu Eyebrow Color (880 yen) [Shop Online]

3rd place: Fujiko Magical Eyebrow Color (1,408 yen)

Best Lipstick

1st place: KANEBO Rouge Star Vibrant (4,620 yen) [Shop Online]

2nd place: RMK Dewy Melt Lip Color (4,180 yen)

3rd place: rom&nd Glasting Melting Balm (1,320 yen)

Best Liquid Lipstick

1st place: DIOR Addict Lip Maximizer (4,730 yen) [Shop Online]

2nd place: Fujiko Nuance Wrap Tint (1,408 yen)

3rd place: Laka Fruity Glam Tint (1,980 yen)

Best Blush

1st place: CEZANNE Cheek Blush (550 yen)

2nd place: NARS Afterglow Liquid Blush (4,840 yen)

3rd place: NARS Blush N (5,060 yen)

Best Face Palette

1st place: Wonjungyo W Daily Mood Up Palette (2,420 yen)

2nd place: CANMAKE Perfect Multi Eyes (858 yen)

3rd place: hince All-Round Eye Palette (2,750 yen)

(The full list of the Best Cosmetics Awards 2024 can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

Do you want to shop listed beauty products?? Some of products are sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available 🙂

>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<

For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Mid-Year▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽