Japanese cosmetics such as skin care and make up products are very popular to shop among foreign visitors. Mascara is one of the best make up items to shop in Japan as numbers of great quality mascaras by Japanese brands are available at affordable price. Moreover, most of great Japanese mascara products can be found at drugstores easily.
Today, I have picked 7 Japanese mascaras, which have been popular among Japanese girls in the past years! Let’s check out the latest list of best drugstore mascaras to buy in Japan 2019!
1. Opera MyLash Advanced
Opera MyLash Advanced (オペラ マイラッシュ アドバンスト) is one of the most popular mascara products in the latest years, and it was chosen as the best Mascara of 2017 on the Best Cosmetics Award 2017 by @cosme, the most influential beauty online community in Asia. The slim brush of the mascara is easy to apply on eyelashes on roots, and helps to keep natural curl on eyelashes all day rather than gorgeous or voluminous look. It’s smudge-free and fast-drying, but can be removed easily by lukewarm water.
Price: 951 yen
2. MAYBELLINE NEW YORK LASHIONISTA
MAYBELLINE NEW YORK LASHIONISTA N Mascara (メイベリン ニューヨーク ラッシュニスタ N マスカラ) is the best selling mascara by MAYBELLINE JAPAN. MAYBELLINE is a international brand, but this product is only available in Japan. The mascara is made with airy light fiber, and it curls up and extends your lashes for all day. The smudge free mascara consists of stretch formula that fit every single eyelash, yet easy to take off by lukewarm water without special cleanser.
Lash Expander Liquid Extension (ラッシュエキスパンダー リキッドエクステ) was released in 2017 by Majolica Majorca, Shiseido. Majolica Majorca has been one of the most popular mascara brands in Japan. It helps to expand your eyelashes longer, thicker and more curly as if you wear eyelash extensions, and keeps the look all day. This waterproof and smudge-free mascara is easy to remove with warm water.
Price: 1,200 yen
4. FLOWFUSHI MOTEMASCARA
FLOWFUSHI MOTEMASCARA series became a sensational hit in Japanese mascara industry soon after being released in late 2000s. Today, the brand offers 9 different mascara in 3 types: Natural, Impact and Technical, depending on need. Each mascara has different features including the length of brush, colours, effects, etc, and comes in different colours. All 9 types of FULOWFUSHI mascara has treatment and nourishing effects, and can be removed with lukewarm water.
Price: 1,600 ~1,800 yen
5. DEJAVU Fiberwig Mascara
dejavu is a hit maker of Japanese eye makeup products including mascara, eyeliner and eyebrow, and has produced several best-selling beauty items of all time. devaju Fiberwig Ultra Long Mascara (デジャヴ ファイバーウィッグウルトラロングマスカラ) is made with the special Eyelash Film Technology, and it’s smear-resistant, rub-proof, smudge-proof and flake-proof film that is a water-based formula and can stay for up to 24 hours. They are available in 2 colours: Pure Black and Natural Brown.
Price: 1,500 yen
6. KISSME HEROINE MAKE Mascara
Over a decade, KISSME HEROINE MAKE Mascara (キスミー ヒロインメイク マスカラ) has become one of the must-have affordable make-up items for many girls nationwide. It costs only 1,000 yen which is the second cheapest mascara on this list after Opera MyLash Advanced. Despite its price, the mascara has gained millions of great reviews. KISSME HEROINE MAKE Mascara is available in 2 different types: Long & Curl and Volume & Curl which both contains nourishing ingredients, the anti-smudge polymer and keeps eyelashes look great for all day. Unlike other 6 listed mascaras, you’d need eye makeup remover to take off this one.
Price: 1,000 yen
7. D-UP MASCARA
D-UP is a Japanese beauty brand that produces eye make up and nail products. D-UP Mascara (ディーアップ マスカラ) is one of the top selling drugstore mascara in Japan. It’s currently available in 4 different types depending on purpose: PERFECT EXTENSION for separate long, VOLUME EXTENSION for rich volume, ULTRA FIBER for fluffy long and CURL KEEPER for instant curl look. It’s waterproof, but can be removed with warm water easily.
Price: 1,500 yen
How did you enjoy the list?? I love Japanese mascaras because they are pretty affordable but have amazing quality! If you are interested in some of these products on the list, why not to try a few and find your favourite one! All the listed products are usually sold at Japanese drugstores and variety stores such as Don Quijote, Matsumoto Kiyoshi, etc.
For more trendy and popular Japanese beauty products, please check out these articles, too!