10 Best Korean Makeup and Skincare Brands

Korean skincare and makeup products are great value for money, and highly popular among Japanese. A lot of Korean beauty brands and their beauty products are available in Japan.

We are sharing the 10 popular Korean cosmetics brands which are accessible in Japan today.

1. Dr.Jart+

Dr.Jart+ is a Korean skin care brand founded in 2004. The brand combines the best ingredients and innovations in skincare with artful experiences to create high-performance skincare products. The brand offers a variety of products such as moisturizers, face masks, toners, cleansers, serums, eye creams, and lip & body care products. Dr. Jart+ has specific product lines that address various skin concerns, including redness and sensitivity (Cicapair), barrier strength (Ceramidin), blemishes and oil (Teatreement), and hydration (Vital Hydra Solution) as well as lines for anti-aging (Prejuvenation), brightening (Brightamin), and pore refinement (Pore Remedy).

2. ETUDE HOUSE

ETUDE HOUSE is popular among teenage girls and women in their twenties. The concept is “princess” and the package is pink, girly and cute looking. The brand has many shops across Japan. They have various kinds of makeup and skincare products such as base make-up, foundation, lip gloss, face wash and toner. Their long-lasting lip tint, “Dear Darling Water Gel Tint (Ice Tint)” and BB cream which doesn’t look cakey in spite of its great coverage.

Official Online Shop : https://www.etudehouse.com/jp/ja/

3. MISSHA

MISSHA is known as the front-runner of inexpensive cosmetics products. MISSHA’s popular products are skin care products and base make-up which use natural ingredients to make. Their BB cream, which function as primer, foundation, sunscreen and serum, is used and loved by many people.

Official Online Store: http://www.misshajp.com/

4. THE FACE SHOP

THE FACE SHOP offers a wide range of beauty products including inexpensive makeup items, merchandise in collaboration with animated characters, and plant-based natural skincare products. Even though their products are fairly affordable, the brand tries hard not to put chemicals into any products and use mostly natural ingredients. This makes products gentle for skin. All the products are made to rejuvenate the original beauty of your skin.

Their BB cream is very popular in Japan. It has 5 functions: Primer, moisturizing cream, foundation, sunscreen, concealer. Another top-selling product is “The Therapy” series which is produced in Italian traditional method and works for anti-aging.

Official Online Store: https://thefaceshopny.com/

5. innisfree

Innisfree is a natural skincare brand from Jeju Island. This brand makes their product by using various kinds of plant-based ingredients. Their skincare products are not only good for your skin, but it is really functional as well. Many people with different ages use the products for its benefits.

The Green Tea Serum in the green tea series using green tea seeds is especially popular. Applying a skin lotion after the serum makes the lotion sink in better to your skin and makes your skin feeling soft and smooth.

Official Online Store :http://www.innisfree.com/jp/ja/main/index.do

6. SKINFOOD

The concept of this organic cosmetic brand is “You are what you eat. Healthy skin starts with food.” SKINFOOD uses fruits and vegetables for their skincare and makeup products, which are believed to be good for your body such as honey, berries, grapes, tomatoes. Making the best use of their skincare research, which has been conducted for over 50 years, their products are gentle for skin and have a skin-brightening effect.

It is great for sensitive skin as well. Popular products are Rice Masks, Face Masks containing Black Sugar Scrubs and black pomegranate skin lotion. Currently, there are over 20 stores across Japan.

Official Online Store : http://www.skinfood.co.jp/

7. IOPE

The world’s very first cushion foundation (cushion type of make-up sponge absorbing foundation) was made by this Korean beauty brand, IOPE. Producing cosmetics products in the idea of combining medical science and cosmetic called “Cosmedical”. Their cushion foundation called “Air Cushion” can be applied evenly to your skin. It gives your skin a natural glow despite of its high coverage.

Although there are no official stores in Japan, the products of IOPE can be found at most of @cosme stores in Japan!

Official Online Store: https://www.iope.com/int/en/index.html

8. banila.co

banila.co is a Korean beauty brand producing mainly base make-up products like base cream, BB and CC Cream, liquid foundation. Their high-quality cosmetics products are composed by green tea and herbs, which cover your pores and wrinkles, making your skin soft and moisturized.

Applying “banila.co Prime Primer Finish Powder” to the parts of your face where it gets oily throughout the day, after applying your foundation, the oil absorbent powder absorbs the produced oil. This makes your skin oil-free and keeps your make up away from melting.

Official Online Store: https://banilausa.com/

9. It’S SKIN

It’S SKIN is one of the “doctor’s cosmetic brand” and dermatologists have participated in the process of development.

This brand uses natural ingredients. They have unique and wide range of skin care products that can be chosen by skin type. Especially, the series “d’escargot” using snail component is the most popular. They have a huge range of different products such as skin lotion, face mask, primer and BB cream.

Official Website: http://www.itsskin.com/

10. Sulwhasoo

Sulwhasoo is a luxury cosmetics brand by the biggest Korean beauty manufacturer, “AMORE PACIFIC”. The brand puts their efforts into producing anti-aging makeup. Many women in their 40s and 50s who want their skin to be hydrated and glowing are giving great credits about their beauty products. It is a topic of Japanese people’s conversation because of a Japanese models’ recommendation.

The serum before using skin lotion, “First Care Activating Serum EX”, “balancing water” with the best skin absorbance, “radiance energy mask” with detox and skin-lightening effect are the popular products by them.

Official Website : https://www.sulwhasoo.com/int/en/index.html

Did you enjoy the list ? As you can see from some BB creams by Korean beauty brands that we mentioned, the popularity of Korean cosmetic brands was triggered by the introduction of BB cream.

The attractiveness of BB cream is that it is very functional. You don’t need anything to prime or sunscreen your face with when you use BB cream. It completes all the base makeup with only one product. BB cream stands for “Blemish Balm”, which means it makes your skin less-irritated.

It also eases your skin trouble and you don’t feel much burdening even when wearing make-up for a long period of time as well as making your skin smooth and ready for the make-up. Using the cream can be beneficial with people with sensitive skin. Other than sensitive skin, it is effective for damaged skin, redness of your skin and irritated acne prone skin.

Korean beauty brands are producing so many kinds of their original BB cream. All of them have a difference in ingredients, so this could be the best chance to try out new Korean makeup!

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