5 Best Japanese Eyeliners to Buy 2020

Must-Buy Liquid Eyeliners at Drugstores in Japan

Eyeliners are a must have item for daily make up for most girls. There are various kinds of liners available today such as pencil, gel, powder, etc, and among all, liquid eyeliners are most popular since they tend to last longer and allow you to draw fine details.

Japanese cosmetics products are popular all around the world, but if you are to get only one item, that has to be a liquid eyeliner. The market of eyeliners in Japan is huge, and numbers of products are being released every year from different beauty brands. And two best things about Japanese eyeliners are the quality and the price. You can find hundreds of high quality and affordable eyeliners at Japanese drugstores easily.

Because so many eyeliners are sold in Japan today, so you may be confused which Japanese eyeliners to buy or which one is really good. So in this article, I’d like to share my picks of 5 best drugstore liquid eyeliners in Japan which might be a great help for your eyeliner shopping 😉 So let’s take a look!


1. deJavu Lasting Fine Liquid Eyeliner

deJavu Lasting Fine Liquid Eyeliner (deJavu ラスティンファインa 筆ペンリキッド) is released by deJavu, the popular Japanese beauty brand that focuses on eye makeup products such as eyeliners, mascaras and eyebrows, and it’s one of the top drugstore cosmetics brands in Japan. The liquid eyeliner is water-based film formula which dried very quick, resistant to rubbing, sebum, sweat and tears, and lasts up to 24 hours with smudge free, though it can be removed easily with warm water. The ultra fine and flexible brush is easy to create thin to bold lines. The liner is available in 3 shades: Glossy Black , Glossy Brown and Black Brown. There is also a pencil type eyeliner that create more natural look on your eyes.

Price: 1,200 yen

Shop HERE ▶ Dejavu Lasting Fine a Eyeliner (Glossy Black)

2. UZU EYE OPENING LINER

© FLOWFUSHI Inc.

FLOWFUSHI MOTELINER LIQUID  was a top selling liquid eyeliner in Japan in the past few years, and has won multiple beauty awards. FLOWFUSHI MOTELINER has been recently rebranded and reborn as UZU EYE OPENING LINER (ウズ アイオープニングライナー) which is a masterpiece that is made with the combination of the latest technology and the traditional techniques. The eyeliner is made with fine quality materials such as the brush combined with the famous Kumano Brush and handmade by brush craftsmen, and the smudge free, waterproof ink which has been finally created after over 150,000 tests. 13 different colours available from classic black and brown to pop yellow and pink.

Price: 1,500 yen

Order Online ▶ UZU EYE OPENING LINER

3. KATE SUPER SHARP LINER EX

KATE by Kanebo is one of the most popular affordable cosmetics brands in Japan popular among young generation, and it has produced numbers of best selling makeup items in past. KATE SUPER SHARP LINER EX (ケイト スーパーシャープライナー EX) comes in beautifully shaped nonagonal multi-faceted surface that fits finger tips, and the brush with a super-fine, elastic and yet soft tip that allows you to draw precise lines easily, even on the space between eyelashes. It’s available in 3 colours: Intense Black (BK-1), Dark Brown (BR-1) and Bitter Brown (BR-2).

Price: 1,100 yen

Shop Now ▶  KATE SUPER SHARP LINER EX

4. KISSME HEROINE MAKE SMOOTH LIQUID EYELINER

KISSME HEROINE MAKE SMOOTH LIQUID EYELINER (キスミー ヒロイン スムースリキッドアイライナー ) is an award winning drugstore eyeliner in Japan. The 0.1mm thin brush tip allows you to draw thin line and fine details. The eyeliner is water-, sweat- and sebum proof and lasts for all day, but easy to remove by warm water without using strong cleaner. It’s available in 4 different colours: Black, Brown Black, Brown and Navy. The black colour is recommended for bold and strong look on your eyes, and brown is more recommended for natural look.

Price: 1,000 yen

Order Now ▶ Heroine Make Kiss Me Smooth Liquid Eyeliner

5. K-PALETTE REAL LASTING EYELINER 24H WP

K-PALETTE REAL LASTING EYELINER 24H WP (K-パレット リアルラスティングアイライナー24hWP) is a quick-dry liquid eyeliner which is water-, sweat- and sebum proof, and stays up up 24 hours as if it’s a one-day tattoo on your eyes! It can be removed by lukewarm water. The super thin patented micro-fibre brush tip allows you to draw a precise line easily. The pigmented eyeliner can create a bold and defined line with a one stroke. Currently, there are 5 different colours available: Black, Brown Black, Natural Black, Deep Brown, Shimmer Brown.

There is even longer lasting version liquid eyeliner “REAL STRONG EYELINER” available from K-PALETTE, which is more recommended to use during summer time or for sports, beaches, outdoor activities and so on. This one requires cleanser to remove.

Price: 1,200 yen (REAL LASTING EYELINER), 1,500 yen (REAL STRONG EYELINER)

Shop Online with Worldwide Shipping!
▶ K-Palette Waterproof Real Lasting Eyeliner
▶ K-Palette Real Strong Eyeliner 24h Waterproof Brown Black