Best Japanese Eyeliners to Buy

Must-Buy Liquid Eyeliners at Drugstores in Japan

Eyeliner is a must have item for daily makeup as it can define the look and create the impression on your face from natural to dramatic. Eyeliners are available in different formulas including liquid, pencil, gel and powder that you can choose depending on how you like the finish.

Nowadays, Japanese cosmetics products are trending around the world, as numbers of cosmetics brands produce high-quality and effective products at very affordable prices. Eyeliner has one of the biggest markets in Japanese makeup industry and numbers of products are being released every season from different makeup brands.

Two best things about Japanese eyeliners are longevity and the price. You can find tons of high quality and affordable eyeliners at Japanese drugstores. But when there are so many eyeliners to choose, you may get confused which Japanese eyeliners to buy. So in this article, I’d like to share my picks of the best drugstore liquid eyeliners in Japan which might be a great help for your eyeliner shopping 😉 So let’s take a look!

1. deJavu Lasting Fine Liquid Eyeliner

deJavu Lasting Fine Liquid Eyeliner (deJavu ラスティンファインa 筆ペンリキッド) is released by deJavu, a Japanese cosmetics brand that focuses on eye makeup products including eyeliners, mascaras and eyebrows, and it’s one of the top drugstore cosmetics brands in Japan.

This liquid liner contains the line-keep ingredient that creates water-repellent film and prevent smudging caused by sebum, sweat and water throughout the day. The ultra fine and flexible brush is easy to draw think and bold lines. The film type liner can be removed easily by warm water. The liner is available in 3 shades: Deep Black , Medium Brown and Black Brown.

Price: 1,320 yen

Shop HERE ▶ Dejavu Lasting Fine a Eyeliner (Glossy Black)



FLOWFUSHI is a Japanese makeup brand producing long-lasting liquid eyeliners and mascaras that gained massive popularity over the past years and won multiple beauty awards. The brand has been re-branded and reborn as UZU, and continues to produce excellent quality eye makeup products.

UZU EYE OPENING LINER (ウズ アイオープニングライナー) is a masterpiece eyeliner that is made with the combination of the latest technology and the traditional techniques. The eyeliner is made with fine quality materials such as the brush combined with the famous Kumano Brush and handmade by brush craftsmen, and the smudge free, waterproof ink which has been finally created after over 150,000 tests. The lineup includes 13 different colours from classic dark shades to playful pastel shades.

Price: 1,650 yen



KATE by Kanebo is one of the most popular affordable cosmetics brands in Japan, especially popular among young generation. The brand has produced numbers of best selling makeup items in past.

KATE SUPER SHARP LINER EX (ケイト スーパーシャープライナー EX) is one of the top-selling makeup products of KATE. It comes in a bottle with beautifully shaped nonagonal multi-faceted surface that fits finger tips and helps stability. The super-fine brush with the elastic and soft tip allows you to draw precise lines easily and fill the gap between the lashes. The water and smudge proof formula repels sweat, water and tears yet it’s removable with warm water. It’s available in 3 colours: Intense Black (BK-1), Natural Brown (BR-1) and Bitter Brown (BR-2).

Price: 1,320 yen



KISSME HEROINE MAKE SMOOTH LIQUID EYELINER (キスミー ヒロイン スムースリキッドアイライナー ) is an award winning drugstore eyeliner in Japan. The brand is also known for the cult-favourite, long-lasting mascara.

The eyeliner features the 0.1mm thin brush tip allows you to draw thin line and fine details. It contains the super-keep polymer that is highly resistant to water, sweat and sebum and keeps beautiful lines for hours. It’s smudge-proof formula, yet can be easily removed by warm water without using strong cleaner. It’s available in 3 different colours: Black, Bitter Brown, Black Brown. The black colour is recommended for bold and strong look on your eyes, and brown is more recommended for natural look.

Price: 1,000 yen

Order Now ▶ Heroine Make Kiss Me Smooth Liquid Eyeliner


K-PALETTE REAL LASTING EYELINER 24H WP (K-パレット リアルラスティングアイライナー24hWP) is a quick-dry liquid eyeliner which is highly resistant to water, sweat, sebum and friction. It create long-lasting eyelines that stay for hours, yet can be removed by warm water easily.

The super thin patented micro-fiber brush tip allows you to draw a precise line easily. The pigmented eyeliner can create a bold and defined line with a one stroke. It contains several moisturizing serums to nourish the skin and lashes. Available with 4 different colours: Super Black, Soft Black, Brown Black and Deep Brown.

There is even longer lasting version liquid eyeliner “REAL STRONG EYELINER” available from K-PALETTE, which is more recommended to use during summer time or for outdoor activities. This one requires cleanser to remove.


Shop Online with Worldwide Shipping!
▶ K-Palette Waterproof Real Lasting Eyeliner
▶ K-Palette Real Strong Eyeliner 24h Waterproof Brown Black

6. Love Liner Liquid Eyeliner
© msh inc.

Lover Liner Liquid Eyeliner (ラブ・ライナー リキッドアイライナー) became a top-selling liquid eyeliner in Japan in the past few years. The thing that a lot of users like about this eyeliner is the colour lineup including 5 shades that blends well with eye and skin tones and creates a trendy look.

It features the 0.1mm extremely fine brush tip that allows you to draw thin and thick lines effortlessly and create the natural look. The aluminium pencil container also helps to improve stability. The waterproof, smudge-proof eyeliner offers an excellent longevity and high resistance to tears, sebum and sweat, yet can be removed easily with warm water. The eyeliner contains several beauty ingredients for moisturizing the skin around eyes.

Price: 1,760 yen

Shop Now ▶ Lover Liner Liquid Eyeliner

7. Kingdom Liquid Eyeliner

Kingdom Liquid Eyeliner (キングダム リキッドアイライナー) is a long-lasting liquid eyeliner.With the deeply pigmented colour, it creates a bold look and makes your eyes look larger.

It features the double proof formula: waterproof and smudge-proof prescription that is resistant to water, sweat, sebum and friction. It keeps the beautiful line even at the beach, swimming pool and if you have oily lids. The fine brush tip allows you to draw thick and thin lines effortlessly without any technique. It contains lash beautifying serums to nourish the lashes. 2 shades are available (Deep Black and Deep Brown)

Price: 1,320 yen

Shop Now ▶ Kingdom Liquid Eyeliner

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Thanks for reading! I hope you have enjoyed my list of the best Japanese eyeliners! All these liquid eyeliners can be found at Japanese drugstores or variety stores such as Don Quijote, Matsumoto Kiyoshi, Tomod’s, SUNDRUG, LOFT, etc!

For more Japanese cosmetics info, please check out listed articles below, too!

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