Base Makeup Products: Japanese Cosmetics Ranking 2024

Best Base Makeup Products to Buy in Japan 2024–2025

cosme ranking 2024 base makeup

@cosme has revealed The Best Cosmetics Awards 2024 with the latest ranking of Japanese beauty products! Let’s find out the most trending beauty products of the year voted by cosmetics fans!

@cosme is the biggest and the most influential online beauty community in Japan. It hosts the beauty award “The Best Cosmetics Awards” twice a year in June and December, with rankings of the most popular and trending cosmetics products from various categories (skincare, makeup, body care, hair care, etc). The rankings are based on real users’ votes, so it’s trustworthy and up-to-date. The awards are highly influential among cosmetics users worldwide, making winning products even more popular so they tend to sell out quickly after awards are revealed!

In this article, I’d like to share the top three products from The Best Cosmetics Awards 2024: base makeup category. We will be looking into the base makeup products categorized by sunscreen, concealer, foundation, BB cream, setting powder, and more. Let’s find out the best base makeup products to buy in Japan for 2024–2025!

*Please note that this article contains affiliate links.


Best Sunscreen

1st place: ORBIS Wrinkle Bright UV Protector (3,850 yen) [Shop Online]

2nd place: KANEBO Veil Of Day (5,500 yen)

3rd place: ANESSA Perfect UV Skin Care Milk (3,058 yen)

Best Face Primer

1st place: ELIXIR Day Care Revolution (3,410 yen)

2nd place: Cle du Peau BEAUTE Brightening Enhancer Vail (7,700 yen)

3rd place: PAUL & JOE BEAUTE Protecting Foundation Primer (3,850yen) [Shop Online]

Best Powder Foundation

1st place: Cle de Peau Radiant Powder Foundation (refill 11,000 yen, case 3,300 yen, pinceau 2,750 yen, sponge 550 yen)

2nd place: INTEGRATE Pro Finish Foundation (2,090 yen)

3rd place: elegance Refine Velvety Foundation (6,600 yen)

Best Liquid Foundation

1st place: SHISEIDO Essence Skin Glow Foundation (7,590 yen)

2nd place: DIOR Skin Forever Fluid Glow (7,370 yen)

3rd place: LANCOME Teint Idole Ultra Wear (7,590 yen)

Best Cream Foundation

1st place: KANEBO Lively Skin Wear (11,000 yen)

2nd place: SUQQU The Foundation (14,300 yen)

3rd place: RMK Lasting Gel Creamy Foundation (6,050 yen)

Best Cushion Foundation

1st place: Cle du Peau BEAUTE Teint Cushion Eclat Lumineux (refill 8,030 yen/case 3,520 yen)

2nd place: TIRTIR Mask Fit Red Cushion (2,970 yen) [Shop Online]

3rd place: TIRTIR Mask Fit Crystal Mesh Cushion (2,970 yen)

Best BB & CC Cream

1st place: DECORTE Sun Shelter Tone up CC (3,300 yen)

2nd place: DIOR Prestige Light-in-White Le Protecteur UV Mineral BB (15,180 yen)

3rd place: Obagi C Day Serum BB (3,300 yen) [Shop Online]

Best Face Powder

1st place: DECORTE Loose Powder (6,050 yen)

2nd place: Cle de Peau Beaute Poudre Compacte Essentielle (12,100 yen)

3rd place: KOSE Make Keep Powder (1,320 yen) [Shop Online]

Best Concealer

1st place: DIOR Forever Skin Correct Concealer (5,720 yen)

2nd place: KANEBO Designing Color Liquid (3,300 yen)

3rd place: DECORTE Tone Perfecting Palette (4,950 yen)

Best Highlighter

1st place: Cle de Peau Beaute Rehausseur D’éclat (9,350 yen)

2nd place: CEZANNE Face Glow Color (660 yen)

3rd place: DIOR Skin Forever Glow Maximizer (5,940 yen)

Best Contour

1st place: KANEBO Shadow On Face (3,300 yen)

2nd place: CANMAKE Shading Powder (748 yen)

3rd place: CEZANNE Natural Matte Shading (693 yen)

Best Setting Spray

1st place: KOSE Make Keep Mist EX + (880 yen) [Shop Online]

2nd place: d program Allerbarrier Mist N (1,650 yen)

3rd place: DECORTE Comfort Daymist Set & Protect (3,300 yen)


(The full list of the Best Cosmetics Awards 2024 can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

Do you want to shop listed beauty products?? Some of products are sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available 🙂

>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<

For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Mid-Year▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽

Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have spend almost a decade living and exploring countries across the world. Based on my travel experience, I'd love to share my knowledge and tips for travelling with my readers. I hope my stories help you plan your trip and have a great time in Japan 🌈