As has become an annual tradition, Starbucks Japan has announced its special New Year 2023 collection! As usual, the collection is inspired by the Chinese zodiac. The year 2022 it has been the year of the Tiger, and 2023 is the year of the Rabbit, so everything is themed with cute bunny motifs!

Under the name “We Are Starbucks Coffee Rabbits～living somewhere in coffee tree forests～” the Starbucks Japan 2022 New Year Merchandise Collection offers a variety of drinkware (tumbler cups, mugs, stainless bottles, etc) with cute rabbit motifs only available in Japan for a limited time!

Starbucks Japan launches the first New Year collection at Starbucks shops nationwide as well as the official online store from Monday 26 December 2022, while stocks last. The collection is perfect for winter holiday season in Japan and a really unique item since every year they change the motif. This means that only this year you can get the bunny themed Starbucks drinkware! Ideal for those who were born in the year of the rabbit, or to give to friends who were born in the year of the rabbit, or simply because you love rabbits and they are super cute!

Starbucks Japan limited-edition collections are highly popular and they run out quickly once they are released! So if you wish to get items from the New Year Collection 2023, better to run and purchase before it’s too late! Specially the Daruma mugs, which have been a standard year-end and New Year’s item, are lined up in a design of three Rabbit sisters this year!

▼2024 Starbucks Japan New Year Collection is now available▼

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New Year Mug Rabbit 355 ml 2,300yen/ 89 ml 1,600 yen.

New Year Canister Rabbit 3,000 yen.

Bottle Rabbit Pattern 355 ml 2,150 yen.

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Mug Daruma Whipped Rabbit 237 ml 2,050 yen.

Mug Daruma Moka Rabbit 237 ml 2,050 yen.

Mug Daruma Latte Rabbit 237 ml 2,050 yen.

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Bottle Rabbit Pattern 355 ml 2,150 yen.

Stainless Steel Logo Bottle Rabbit 473 ml  4,400 yen.

Stainless Steel Logo Bottle Rabbit 473 ml 4,250 yen.

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Heat-resistant Glass Mug Mocha Rabbit 296 ml 2,600 yen

Mug Latte Rabbit 296 ml 2,200 yen

Heat-resistant Glass Rabbit Pattern 355 ml 2,300 yen

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New Year Beverage Card Rabbit 700 yen

Beverage Card Rabbit 700 yen

Drink Hole Cap Bearista Rabbit for Reusable Cups only (picture 3&4)  750 yen

Starbucks Mini Cup Gift Rabbit 1,050 yen

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Pouch Mocha Rabbit 2,400 yen

Bearista Rabbit 3,500 yen

Bearista Rabbit Mini 2000 yen

-Been There Series WINTER

In addition to the New Year’s collection, you can also get the winter version of the Starbucks “Been There Series” collection that comes out every year for this season.

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Stainless Steel TOGO Cup Tumbler blue-grey 355 ml 3,900 yen

Carved Stainless Steel Bottle Matte grey/ blue-grey 355 ml 3,850 yen

Been There Series Stainless Steel Bottle JAPAN Winter 473ml 4,840 yen

Been There Series Mug JAPAN Winter 414 ml 1980 yen

-Winter Holiday Beverage 2022-2023

Moreover Starbucks Japan has also released 3 special holiday drinks with different types of green tea! “Matcha Genmaicha Mocha Mocha Frappuccino” and “Matcha Genmaicha Mousse Tea Latte” are a combination of two types of green tea and “Japanese Chai Tea Latte” is a chai latte made with hojicha, a roasted-leaves green tea popular in Japan.

For more details about the new drinks you can check this article:

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Excited about this Starbucks Collection?? For more interesting collections and events during New Year season in Japan, don’t miss these articles too!

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