Newly Released Japanese Face Washes to Buy

Best Japanese Face Wash to Buy

Looking for the latest Japanese skin care products?? Japanese beauty products are popular worldwide, especially drugstore skin care products are in high demand as they are affordable yet the quality is as great as some of expensive cosmetics products.

One of the most popular Japanese skin care products are face washes. In Japan, there are incredibly many kinds of face wash and cleansing products sold depending on skin type and skin problems. Most of products are sold for around $5–10 at Japanese drugstores, and many new products are being released every season.

I have previously introduced 10 best selling Japanese face wash products.

In this article, I’d like to share another 7 Japanese face wash which are newly released and you should definitely check out!

*Please note that this article contains affiliate links.

1. SENKA Perfect Whip

SENKA Perfect Whip (専科 パーフェクトホイップ) is the most famous Japanese face wash by Shiseido which is also sold in abroad. Now the products are available with various range. If you are fan the original one, you may wanna try on these new SENKA products!

From left to right:

SENKA ALL Clear Double W: 2 in 1 face wash with make-up remover. The thick and cream foam cleanses the makeup and sebum dirt, and brightens up the skin tone. Contains beauty ingredients such as natural silk essence and double hyaluronic acid. (770 yen)

Perfect Whip Collagen: The pink Perfect Whip contains more amount of beauty serum and ingredients such as collagen and double hyaluronic acid, that leaves skin smooth and moisturized. (560 yen)

Perfect White Clay: The rich and dense foam contains white clay which is high in natural mineral, and helps to remove dirt and old skin, and the skin to look brighter and translucent. (560 yen)

Check the Price of Senka Perfect Whip Face Wash Series
▶ Senka Perfect Whip Cleansing Foam
▶ Senka Perfect Whip Collagen in Cleansing Foam
▶ Senka Perfect White Clay Cleansing Foam

2. Biore Ouchi de Esthe Massage Cleansing Face Gel

Biore Ouchi de Esthe Massage Cleansing Face Gel (おうちdeエステマッサージ洗顔ジェル) is the winner of the best face wash on the latest @cosme BEST COSMETICS AWARD. The massage/face wash gel is available in 2 types: for SMOOTH (green) and SOFT (orange). The green one helps to cleanse dirt and old skins while the orange one is more focused on moisturising skin from deep strarum corneum.

Price: 680 yen

Shop Online with International Shipping!
▶ Biore Ouchi De Este Facial Massage Gel Smooth (Green)
▶ Biore Ouchi De Este Facial Massage Gel Soft (Orange)

3. Melano CC Enzyme Mousse Foaming Face Wash

Melano CC Enzyme Mousse Foaming Face Wash (メラノCC / 酵素ムース泡洗顔) is an airy and fluffy mousse type face wash that contains enzyme and vitamin C. It helps to removes dirt, black heads and old skin, and leaves skin bright and clear.

Price: 900 yen

4. Bifesta Carbonated Facial Foam

Carbonated Facial Foam (ビフェスタ 炭酸泡洗顔) is a face wash series from Bifesta, the popular face wash and cleansing brand in Japan. The rich and dense ultra-fine mousse cleanses away dirt from deep inside the pores.

Currently, there are available in three types: OIL CLEAR (Green one that contains sebum clearing ingredient. For fresh and smooth skin.), BRIGHT UP (Blue one that contains lactic acid (dead cell softener). For clean and bright skin with no dead skin cells), and MOIST (Pink one that contains two types of moisturizer. For richly moisturized skin.)

Price: 715 yen

Shop Online ▶ Bifesta Foaming Whip Bright Up

5. KEANA Baking Soda Face Foam

KEANA NADESHIKO by Ishizawa Laboratories is one of the best selling affordable facial masks in Japan. Keana Baking Soda Face Foam (毛穴撫子 重曹泡洗顔) is especially recommended for those who suffer from rough skin and clogged blackheads. The baking soda scrub leaves skin smooth and clear the pores.

Price: 1,000 yen


6. PAIR ACNE Creamy Foam

PAIR ACNE Creamy Foam (ペアアクネクリーミーフォーム) is the face wash from LION PAIR ACNE series, which is medicated skin care products specializing to treat adult acne skin. It gently sweeps away the skin troubles to prevent acne and removes old skin.

Price: 1,200 yen


7. Doroawawa Face Wash

Doroawawa (どろあわわ) by Kenko Cooperation is the best selling face wash in Japan of all time, and recently it’s renewaled. The face wash contains the beauty ingredients from rice extracts that leave skin moisturised and soft. The one in black package is Kuroawawa which has even deeper cleanser effect, and recommended for oily skin type.

Price: 2,480 yen (110 g)

How did you enjoy the list?? Which new Japanese face wash do you wanna try most?? If you are interested in Japanese skin care products, you may enjoy reading these articles, too!

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Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have lived and explored countries around the world. As a resident of Japan and based on my travel experience, I'd love to share my knowledge and tips for travelling Japan with my readers. I hope my story will help you plan your trip and have a great time in Japan 🌈