The immersive exhibition of Gucci, Gucci Garden Archetypes will be held in Tennozu Isle, Tokyo from 23 September to 31 October 2021 to celebrate the 100th anniversary of the brand. The exhibition was first held at Gucci Garden in Florence, then will tour several cities around the world.

The exhibition represents the vision, aesthetics and inclusive philosophy of the brand’s creative director Alessandro Michele through the past advertising campaigns by Gucci.

“Archetypes” is a word to express the existence of the source of various images, and Gucci’s advertising campaigns are exactly the archetype of Gucci’s world.

The exhibition features various stages including Tokyo, Los Angeles, the May 68 in Paris with young people building mythical arks, space explorers, horses, angels and aliens, and takes visitors on a spectacular journey to explore the vision of Alessandro Michele like a kaleidoscope. Also it digs into the world of Gucci advertising campaigns that comprise a variety of inspiration such as music, art, travel and pop culture.

The venue is divided into exhibition rooms by theme, which reproduce the diverse and fascinating world of Gucci’s advertising campaigns. With the cutting-edge technology, handicrafts by craftsmen with the utmost precision, and innovative interior designs, the exhibition presents the diverse and immersive space that makes you feel as if you are in the world of advertising campaigns of Gucci. You can enjoy different immersive experiences in each room.

-GUCCI GARDEN ARCHETYPES

Venue: B&C HALL・E HALL, Tennozu Isle, Tokyo

Map: https://bit.ly/3hVgmcf

Date: 23 September to 31 October 2021

Hours: 11:00~20:00 (~21:00 on Fri, Sat and day before holiday)

Admission: Free (*pre-booking is required)
*Pre-booking is available from 13 September on Gucci’s official LINE account

Official Website: https://www.gucci.com/jp/ja/st/stories/inspirations-and-codes/article/gucci-garden-archetypes

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Written by

Naho_B_M

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have spend almost a decade living and exploring countries across the world. Based on my travel experience, I'd love to share my knowledge and tips for travelling with my readers. I hope my stories help you plan your trip and have a great time in Japan 🌈