Best Matcha Sweets in Japan 2024

Best Limited-Edition Matcha Sweets Released in Japan in 2024

Best matcha sweet-min (1)

Matcha tea is one of the popular drinks in Japan that many Japanese people love to drink because of its many health benefits. In some other areas of Japan, matcha is used in ritual ceremonies as part of their traditional culture and Kyoto is one of the well-known places in Japan for having a high-quality matcha.

Many sweets made from matcha are available anytime in many shops, restaurants, and cafes across Japan. Still, every year special menus and matcha products are released that are limited only for its season which is spring and summer known as the best season of matcha.

Matcha products are also popular for many foreign tourists in Japan as souvenirs for their loved ones. In this article, I will share some of the new matcha sweets and products released this 2024 such as matcha cakes, ice cream, beverages, and other sweets made from matcha.

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Matcha fondant crunch-min
© Häagen-Dazs Japan, Incorporated.

Häagen-Dazs newest ice cream bar flavor is the Matcha Fondant Crunch made of matcha fondant with creamy matcha flavor sauce inside that gives a stronger taste of matcha. Only available for a limited time special for spring and summer season selling starting from March 12, 2024.

Price: 351 yen

Qu’il fait bon’s 2024 White Day Limited Tart

Two types of cake tarts made with matcha from Uji City Kyoto will be released by Quit Fait Bons for a limited time only this 2024 White Day. Available from March 1 to 31, 2024 to all stores of Quit Fait Bons in Japan.

Tsujiki Matcha tart is a tart that covers the whole layer of cake with rich flavor matcha that gives you a strong taste of matcha in a bite and the Tsujiki Matcha is similar to the traditional cake flavors here in Japan with strawberries on top this cake is made of tart layered with white chocolate matcha sauce and matcha cream that gives the rich taste of matcha and balanced the taste of other ingredients that make the cake special.

Price: Tsujiki Matcha Tart piece 885 yen, whole 8856 yen / Tsujiki Matcha Shortcake Tart piece 1,058 yen, whole 10,584 yen

31 Ice Cream (Baskins and Robbins)

The most newly released flavor of 31 Ice Cream (Baskins and Robbins) is the Matcha Brownie available starting from February 22, 2024, made with a delicious blend of matcha and milk chocolate flavor that gives ice cream an aromatic taste of matcha.

This refreshing Strong Matcha Shake is made with a mixture of whipped cream and matcha flavor sprinkled with matcha powder on the top that gives a stronger matcha taste. Available for a limited time starting February 22, 2024, to May 30, 2024.

Price: Matcha Brownie 390 yen/Matcha Shake 680 yen


Twig Matcha Cheesecake Matcha Mini Gateau Chocolate-min
Copyright © MORINAGA & CO., LTD.

Limited-time Matcha sweets are released to celebrate the Matcha Day on February 6, 2024, with Matcha from Nisho City. Taste the latest Matcha sweets products with the unique flavor of matcha blend with cheesecake, chocolate, and tart. Perfect snack with a hot or cold matcha drink that gives you a more satisfying taste of matcha.

Starbucks Sakura Matcha with Sakura Jelly

Starbucks Sakura Matcha with Sakura Jelly-min
©Starbucks Coffee Company.

Starbucks’ latest drink for the spring season is the Sakura Matcha with Sakura jelly which is available only for a limited time starting February 6, 2024, made with a blend of matcha and cherry blossom aromas. This milky matcha flavor with cherry jelly inside gives a unique and refreshing taste.

Price: 230 yen + tax

Marunaga Seika Ice Manju Matcha

Marunaga Seika Ice Manju Matcha-min
Copyright MARUNAGA

Ice Manju Matcha brings a unique flavor with selected ingredients from Hokkaido. A refreshing taste of milky matcha ice cream with red beans inside. Available at all convenience stores in Japan for a limited time for spring and summer starting March 11, 2024.

Price: 172

Meiji New Macadamia Chocolate Matcha

Meiji New Macadamia Chocolate Matcha-min (1)
Copyright Meiji Co., Ltd.

Meiji’s new macadamia chocolate matcha is the newest craze for matcha lovers. The macadamia nuts that usually known as wrapped in chocolate flavor but this is wrapped in matcha chocolate flavor made with Uji matcha one of the most famous high-quality matcha in Japan. Try and enjoy the perfect sweets for a snack break with hot drinks.

Uji Matcha Raw Chocolate (Itoh Kyoumen)

Uji matcha raw chocolate-min
Copyright © Itohkyuemon

One of the seasonal matcha sweets available at Itoh Kyoumen in Kyoto. Uji Matcha Raw Chocolate is made from a delicious and selected white chocolate blend with Uji Matcha that gives a balanced taste of sweetness and bitterness of matcha. Perfect gift for loved ones and friends especially this spring season.

YBC Picola Sakura Matcha Flavor

YBC Picola Sakura Matcha Flavor-min

A relaxing snack to feel more like the spring season with a delicious blend of Uji Matcha and cherry fragrant that gives a unique taste. A crunchy texture outside with a sakura powder taste and a creamy matcha taste inside. Available at any convenience store across Japan and other retail shops from February 5, 2024.

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Greetings to all mommies I am a supermom from Philippines. Previously, I worked and lived in Dubai for seven years, until 2015 the year I  moved in Japan. Currently, I am happily settled here with my Japanese husband and our 7 months old baby. I could only describe my almost 6 years of living here as a roller coaster ride more so, after I gave birth to my son. Japan had changed me in ways unimaginable. It has influence my lifestyle, my perceptions and beliefs. I was able to witness firsthand the pros and cons of living in the country. From their  language, culture and ethnicity, the people, place and in work. Those years were enough to give me quite personal and memorable experiences which I would be more than delighted to share with you.