Until a few years ago, one of the most popular tourist locations in Tokyo was the Tsukiji market.

As you may already know, what used to be the largest fish market in the world located in Tsukiji, was relocated to Toyosu in the year 2018. So now, the official largest fish market in the world is in Toyosu, Tokyo.

Along with this large-scale relocation, many new ideas were incorporated into the new market. Because of this, the new fish market has many new characteristics and offers various new services.

In this article, I will show you what the Toyosu market is as well as what it offers and why you should definitely visit this location when coming to Tokyo.

*Please note that this article contains affiliate links.

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What is Toyosu Market?

Toyosu Market (豊洲市場), located in Tokyo, is now the largest fish market in the world, taking over from the historic Tsukiji Market. The relocation from Tsukiji to Toyosu was a major event, initially met with resistance due to Tsukiji’s cultural and historical significance. However, the move was primarily driven by the need for improved infrastructure. Tsukiji, which operated for over 80 years, was no longer equipped to handle modern requirements like large trucks, and its open-air design made it difficult to maintain proper conditions for both workers and goods throughout the year.

Today, Toyosu Market has gained popularity in its own right. While Tsukiji remains a beloved spot, Toyosu offers a more modern and efficient facility. Visitors can explore not only the freshest fish but also an array of fruits, vegetables, cooking supplies, and a variety of restaurants. Of course, the tuna auction remains the main attraction, drawing crowds eager to witness this iconic event firsthand.

What to Do at Toyosu Market

Although the main attraction of this place is the fish market, there are many other attractive things that you can see, do, and taste. Let me introduce to you just some of the awesome things you can do here.

Experience authentic sushi restaurants

When the market relocated from Tsukiji to Toyosu in 2018, many of the restaurants within the market relocated as well. there are over 35 restaurants across the whole market facilities.

Although the main purpose of these restaurants is to feed the market employees, these restaurants have become popular among tourists. Some people come especially for the sushi restaurants since you can experience some of the best quality fish in the world.

Some of the more popular sushi restaurants include Sushidai (寿司大), Daiwa Sushi (大和), and Ichiba Sushi (市場鮨). If you want to know which are the best sushi restaurants in the Toyosu market, make sure to also check the following article!

Toyosu Market tuna auctions

One of the most popular things to do when foreign visitors come to Tokyo is to come and see the tuna auctions. This was true when the market was located in Tsukiji, and it is still the case here in Toyosu.

The tuna auction takes place in the fish wholesale market area from 5:30 to 6:30. You will see about 1,000 of these huge tuna fish lying on the auction floor as the auction takes place.

Upon arriving at Shijo-mae Station, head directly to the Fish Information Center, which serves as the entrance to the tuna auction. All visitors who wish to observe the auction must pass through this center. Staff are available to provide instructions and information in both English and Japanese, ensuring you have a smooth and informative experience.

There are restricted areas within the market that require advance booking for access, but general visitors can head to the designated viewing areas in the fish wholesale market without a reservation. Clear instructions are provided upon arrival.

For a more immersive experience, consider joining one of the tuna auction and market tours. These guided tours offer a deeper insight into the tuna auction process, and they often include a visit to both Toyosu Market and the Tsukiji Outer Market. These tours enhance your experience by providing expert commentary and behind-the-scenes access, making your visit even more memorable.

<<Amazing Toyosu Tuna Auction & Fish Market Tour + Tsukiji Outer Market>>

<<Tuna Auction and Tokyo Toyosu Fish Market Tour>>

Shopping for the freshest ingredients

Although some parts of the market are exclusive for wholesale traders, there is a large area where anyone can go and buy fresh ingredients. This area is called Uogashi Yokocho (魚河岸横丁).

This area is located on the fourth floor of the Fisheries Intermediate Wholesale Market Building and it has over 70 stores. From fresh foods such as fish, seaweed, Japanese tea, wasabi, tsukemono, and tamagoyaki, to cooking supplies such as knives.

The quality of things that you will find here is guaranteed to be top-notch. So much so that you will see professional cooks and restaurant personnel come to buy ingredients here. It is a good place to find souvenirs.

*Note: it is advised to come to this area after 8 am since before that, the shopkeepers will be busy making business with sellers.

Views on the rooftop of the market

A hidden gem when it comes to the things to do in Toyosu market is to go to the rooftop of the Fisheries Intermediate Wholesale Market Building. This area is converted into a green area with turf where you can rest and see the beautiful view of the Tokyo bay area.

Moving to the previous fish market Tsukiji

Lastly, although not part of Toyosu market, we still advise you to go visit Tsukiji. Even though the main fish market is no longer located there, there are still many shops and restaurants that you can visit and have lots of fun.

In order to get to Tsukiji, first take the Yurikamome Line to Shiodome Station (汐留駅). From there, change trains to the Toei Oedo Line and go to Tsukiji-shijo Station (築地市場駅). This takes about 40 minutes in total.

How to Get to Toyosu Market

Access

Toyosu Market is conveniently located just a 3-minute walk from Shijo-mae Station (市場前駅) on the Yurikamome Line, making it easily accessible from various parts of Tokyo. For example, you can reach Shijo-mae Station directly from major stations like Shinbashi (around 27 minutes by train) and Toyosu (only about 3 minutes by train).

Here are some easy routes from key locations in Tokyo:

From Tokyo Station: Take the JR Tokaido Line to Shinbashi Station (新橋駅), then transfer to the Yurikamome Line. The total travel time is about 40 minutes.

From Shinjuku Station: Take the Toei Oedo Line to Shiodome Station (汐留駅), then transfer to the Yurikamome Line, taking around 50 minutes in total.

From Asakusa Station: Take the Toei Asakusa Line to Shinbashi Station (新橋駅), then transfer to the Yurikamome Line, also about 50 minutes.

View InformationHide

Information

Access	3-minute walk from Shijomae station (Yurikamome Lines)
Business Hours	5:00 ~ 15:00
Closed	Sundays, most Wednesdays, Holidays
Official Website	http://www.toyosu-market.or.jp/en/

Other Notes

• The famous tuna auctions take place between 5:30 AM and 6:30 AM.
• Entry to Toyosu Market is free. Visitors can watch the iconic tuna auctions from a designated observation area, explore the adjoining produce market for fresh fruits and vegetables, and enjoy a sushi breakfast at one of the renowned restaurants, many of which relocated from Tsukiji.
• The market is generally closed on Sundays, most Wednesdays, and holidays, so be sure to check the official website before your visit to confirm the opening schedule.

Tourist Reviews of Toyosu Market

Toyosu Market in Tokyo garners mixed reviews, with ratings reflecting a range of visitor experiences. On Google, the market holds a 3.7/5 rating from over 5,000 reviews, while Tripadvisor gives it a 3.5/5 rating based on more than 300 reviews, ranking it as the #7 of 16 things to do in Toyosu. Yelp.com users have rated Toyosu Market a 3.3/5, indicating that opinions vary among tourists.

One reviewer on Yelp.com appreciated Toyosu Market’s high-quality fish offerings, stating,

“The Toyosu fish market is a great place to go to get an inside look into fish industry and try extremely high quality fish. It is less known than the Tsukiji fish market but it is newer and less touristy. You have to arrive very early to observe the fish being distributed and to get into some of the sushi restaurants (5-6am). However, even if you arrive slightly later, there are lots of sushi restaurants to try from. You can also purchase fresh fish and produce.”

– from Yelp.com

This review highlights Toyosu’s authenticity and modern facilities while pointing out the need for an early start to fully enjoy the experience.

On Tripadvisor, a visitor complimented the quality and service at the market’s eateries, sharing,

“Good sets with very fresh fish in every restaurant. Fast prepared and fast eaten 🙂 welcoming staff, good prices, but be notified: there are many CASH ONLY places.”

– from Tripadvisor

The review emphasizes the market’s efficiency and the importance of having cash on hand.

However, not all visitors were entirely satisfied. Another Yelp.com reviewer remarked,

“Toyosu is the largest wholesale fish market in the world. Visitors can watch the fish auction from a second-floor observation deck. I didn’t come early enough to watch that. There are three main buildings—two buildings for seafood and one for fruits and vegetables. They are connected with each other via walkways. There are some exhibitions with information for you to read in English. Overall, I would not go out of my way to come here. We only decided to come here because we had some time to kill. I much prefer Tsukiji Market. This place in comparison doesn’t have the hustle and bustle of the old market. There weren’t as many people here and it is very sterile.”

– from Yelp.com

This visitor’s comments reflect a sense of nostalgia for the livelier atmosphere of Tsukiji, suggesting that Toyosu’s clean and organized environment lacks the charm of its predecessor.

Overall, Toyosu Market offers a modern and efficient experience, particularly appealing to those interested in Japan’s seafood industry, though it may not fully capture the bustling, traditional market vibe some visitors expect.

Tourist Attractions Near Toyosu Market

TeamLab Planets

Just a short distance from Toyosu Market, TeamLab Planets offers an immersive digital art experience that has captivated visitors from around the world.

This interactive museum features mesmerizing light and sound installations where you can walk through water, become part of large-scale projections, and fully engage with the cutting-edge digital art.

It’s a multi-sensory experience that promises to be unlike anything else in Tokyo, making it a must-visit attraction for those looking for a unique and futuristic adventure.

▶ TeamLab Planets Tokyo in Toyosu

Toyosu Senkyaku Banrai

Located right next to Toyosu Market, Toyosu Senkyaku Banrai is a shopping and dining complex that offers a variety of options for visitors. From high-quality restaurants serving fresh seafood to shops selling local products and souvenirs, this vibrant complex provides a convenient spot to explore after visiting the market.

It’s a great place to sample fresh sushi, enjoy local delicacies, or take home some unique Japanese goods. The facility also offers stunning views of Tokyo Bay, making it a relaxing and enjoyable stop for tourists.

▶ Toyosu Senkyaku Banrai, a Well Rounded Experience in Toyosu

Tsukiji Outer Market

For visitors seeking a more traditional market experience, Tsukiji Outer Market is just a short distance from Toyosu.

While the wholesale operations have moved to Toyosu, Tsukiji remains a lively area filled with street vendors, shops, and restaurants that continue to serve fresh seafood and a variety of local dishes. The market offers an authentic glimpse into Japan’s culinary culture, with many opportunities to sample sushi, tamagoyaki (Japanese omelet), and other specialties.

Strolling through the narrow streets of Tsukiji is an experience filled with vibrant energy, making it a must-see for food lovers and curious travelers alike.

▶ Tsukiji Outer Market: Explore the Famous Fish Market in Tokyo

Is it worth going to Toyosu Market?

Yes, Toyosu Market is absolutely worth visiting. As the world’s largest fish market, it offers a modern, organized experience where visitors can watch the famous tuna auctions, enjoy fresh seafood, and explore the wide selection of produce. Its state-of-the-art facilities make it a fascinating destination for food lovers and those curious about Japan’s culinary scene.

While the Tsukiji Fish Market has moved, the Tsukiji Outer Market remains vibrant with street vendors, shops, and restaurants serving fresh seafood. It’s a great spot for a more traditional, lively atmosphere.

When comparing Toyosu vs. Tsukiji, Toyosu is perfect for those seeking a modern experience, while Tsukiji offers a nostalgic glimpse into Japan’s past. Visiting both gives you the best of both worlds—Toyosu’s efficiency and scale, and Tsukiji’s bustling charm.

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