Miss Dior Exhibition: Stories of a Miss, focused on Dior's famous perfume arrives Tokyo
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Christian Dior, one of the world’s most famous French fashion house, has captivated many for decades. Whether it is a ready-to-wear, a perfume, or a gorgeous haute couture gown, their extraordinary designs have received continuous admiration worldwide. Despite his parent’s hopes for him to become a diplomat, his deep love of art led him in a different direction, initially taking over a small art gallery his father had bought him. However, due to the Great Depression in 1929, he was compelled to relinquish ownership of the gallery, which ultimately led him to enter the fashion world.
In Summer 2024 Tokyo is hosting the exhibition Miss Dior Exhibition: Stories of a Miss at Roppongi Museum from June 16 to July 15, 2024. This exhibition, focused on Dior’s famous perfume, delves into nearly 80 years of history, from the inception of the iconic fragrance “Miss Dior” to its latest releases this year, featuring a wealth of rare archives.
Join me in this article to discover more about the origin of Miss Dior and what this exhibition has to offer.
About Miss Dior
In 1942, Christian Dior began working for couturier Lucien Lelong, collaborating alongside Pierre Balmain. Meanwhile, Dior’s younger sister, Catherine, joined the French Resistance, leading to her capture and imprisonment. Fortunately, she was released in 1945 and later worked as a flower merchant.
Christian Dior opened his first store in 1946 at 30 Avenue Montaigne, Paris.
In 1947, Dior held his very first show, and the world applauded his revolutionary “New Look”. Women wanted to outfit themselves in this sensational New Look, and the tremendous success of his first show led him to launch his debut perfume. While Dior struggled to find the name for his fragrance, Dior’s muse Mitzah Bricard, saw Cathrine walking into the room and exclaimed, “Look, there’s Miss Dior! And at that moment, Dior knew the fragrance was to be called Miss Dior, as a tribute to her beloved sister.
Flowers had always been a significant part of the siblings’ lives since childhood, so it was no surprise that they developed a deep love for them. This passion naturally led Dior to venture into the creation of perfumes.
Miss Dior Exhibition: Stories of a Miss
Fragrance is part of the wardrobe of many people, it will give you confidence, empowerment, and individuality. Although personal preferences vary, Dior is exceptional at successfully sensing shifts in trends and consistently producing popular perfumes.
To celebrate the launch of the new Miss Dior Parfum, Dior have create the temporary exhibition Miss Dior Exhibition: Stories of a Miss. After traveling around the world, Tokyo will host this special exhibition from June to July 2024 at the emblematic Roppongi Museum.
The spatial design have been in charge of the renowned architect Shohei Shigematsu, partner at the prestigious international firm OMA. The exhibition features historical collections and haute couture dresses from the Maison, alongside artworks produced in collaboration with globally recognized artists.
Just as you enter, following the Miss Dior ribbon, you have a small view of Miss Dior through the years and what awaits you in the exhibit. You then enter a room where you can enjoy the fragrance of various flowers.
A highlight of this exhibition includes the striking presence of replicas of different beautiful dresses from 1949, showcasing the timeless elegance and innovation synonymous with the Dior brand.
We can also appreciate some of the most iconic dresses from the Miss Dior “ready-to-wear” collection, launched for the first time in 1967. The collection, created by Marc Bohan, is fresh and youthful, aimed to adorn women in elegant attire suitable for their daily routine.
For art lovers, you can also enjoy a collection of various illustrations made for Miss Dior over the years.
In addition, the exhibition offer several exclusive features, only available temporarily. In the Museum Boutique, visitors can delve into a variety of products centered around Miss Dior fragrances, including makeup, skincare items, and books that explore the heritage of perfume.
Meanwhile, at the Miss Dior Café, exclusive for exhibition visitors, you can indulge in signature dessert plates and special drinks created in collaboration with Pierre Hermé Paris. Takeaway options include macarons and refreshing beverages.
Last but not least, at the Miss Dior Discovery Session, personalized fragrance consultations with Dior’s specialists are available with prior booking. Here, you can discover scents that match your style and mood, and learn expert tips on how to wear them perfectly.
Miss Dior Exhibition: Stories of a Miss at Roppongi Museum
 Access |
7 minutes walk from Roppongi Station or 10 minutes walk from Azabu-Juban Station |
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 Address |
5-6-20 Roppongi, Minato-ku, Tokyo |
 Business Hours |
10:00 - 21:00 (Last admission at 20:00) |
 Price |
Free |
 Official Website |
https://www.dior.com/ja_jp/beauty/miss-dior-exhibition.html |
 Nearest station |
Azabu-Juban Station |
To visit, prior reservation via the Dior Beauty LINE official account is required.
Reservation slots may vary, so please check regularly. Additionally, a limited number of same-day reservation slots will be available starting at midnight.
All purchases at this event will be cashless transactions.
Visitors between 10:00 and 17:00 on weekdays will have the chance to win collaboration sweets and macarons from Pierre Hermé Paris, as well as exhibition-exclusive signature drinks through a lottery.
About Roppongi
Roppongi is a vibrant district nestled in the heart of Tokyo renowned for its dynamic nightlife, with a huge variety of bars, clubs, and restaurants catering. But the area also offers a blend of shopping opportunities ranging from high-end boutiques to trendy shops within complexes like Roppongi Hills and Tokyo Midtown. Art enthusiasts flock to Roppongi for its world-class museums and galleries, including the Mori Art Museum, showcasing both Japanese and international contemporary art.
At the iconic Mori Tower you can enjoy amazing views of the city, including landmarks like the Tokyo Tower.
If you are interested in more things to do in Roppongi area, you can check these articles too!
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Written by
From Barcelona to Tokyo. Coffee & Adventure lover🌏☕️
I started to like Japan because of the anime, music and doramas, but after my first trip to the country I found what I love the most: traveling around, the culture and history. I have travelled a lot in Japan, but I still have many places to discover that I want to share with you🙋🏼♀️ Let’s discover Japan together!
Also, as a foreigner living in Japan for over 6 years I understand what kind of things are difficult when you move here and I want to help other people in the same situation that I have in the past.
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