Kura Sushi’s New “Present System”: Celebrating Moments with a Unique Twist
Celebrate Life’s Moments with Sushi, Music, and Memorable Festivities
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Kura Sushi, one of Japan’s leading revolving sushi restaurant chains, has captured the hearts of visitors worldwide with its innovative dining experience. Known for its conveyor belt sushi, fresh ingredients, and playful dining atmosphere, Kura Sushi has become a must-visit destination for both locals and tourists.
On November 16, 2024, Kura Sushi introduced an exciting new service: the “Present System,” which adds a celebratory twist to dining. This unique service is designed to make birthdays, anniversaries, and even everyday moments more memorable.
About Kura Sushi
Kura Sushi (くら寿司) is a popular Japanese restaurant chain known for its unique “conveyor belt sushi” (or revolving sushi) experience. Diners enjoy fresh, high-quality sushi served on automated conveyor belts, offering a fun and interactive way to pick their favorites.
Established in 1977, Kura Sushi combines traditional Japanese flavors with modern innovations like touch-panel ordering and playful features, such as capsule toy rewards. This blend of tradition and technology has made it a hit among international visitors, who appreciate its affordability, variety, and engaging atmosphere. Kura Sushi offers a memorable dining experience that delights sushi lovers of all ages.
The New “Present System”
What is the “Present System”?
The “Present System” is a first-of-its-kind service where special celebratory dishes are delivered via the restaurant’s iconic conveyor belt. But it’s not just any delivery — the dishes come accompanied by vibrant music, dazzling decorations, and heartfelt messages, turning a meal into a festive parade.
Here’s how it works: diners can place an order for the “Present System” through Kura Sushi’s touch panels or via their smartphones. Once ordered, the celebratory menu item arrives on the conveyor belt in a glowing, hygienic cover called “Sendo-kun” (鮮度くん). As the dish approaches the table, a screen beside it displays a personalized message — “Omedeto” (Congratulations) or “Arigato” (Thank You) — paired with cheerful sound effects. The experience culminates with the cover automatically opening, revealing the dish in all its glory.
This service not only delights the person being celebrated but also spreads joy to the surrounding tables with its eye-catching presentation and upbeat ambiance.
The Menu
The “Present System” offers three carefully curated menu options to suit any celebration:
Seasonal Fruit Cake (1,000 yen)
Perfect for sharing or indulging alone, this cake is topped with a generous helping of whipped cream made from Hokkaido condensed milk. Seasonal fruits add a burst of color and flavor, creating a delightful balance of sweetness and richness.
Seasonal Fruit Pudding à la Mode (800 yen)
A handcrafted treat made with egg yolks for a luxuriously creamy texture, this pudding is adorned with a medley of fruits like strawberries, bananas, oranges, and kiwis. Served in a rounded glass, this dessert looks like a jewel box and tastes just as exquisite.
Special Chirashi Sushi (1,000 yen)
Ideal for sushi lovers, this dish features premium seafood such as crab, tuna, salmon, and shrimp, artfully arranged atop sushi rice. Toppings of ikura (salmon roe) and uni (sea urchin) enhance the festive feel, making it perfect for celebrating special occasions in style.
Where and When Can You Find the Present System?
The “Present System” launched on November 16, 2024, at select Kura Sushi locations in Tokyo and Osaka. Initially available on weekends and holidays, the service will expand to more stores across Japan, with nationwide availability planned by spring 2025.
Participating Tokyo Locations:
- Harajuku (原宿)
- Asakusa (浅草)
- Shibuya Station (渋谷駅前)
- Nishi-Shinjuku (西新宿)
- Ikebukuro East Exit (池袋東口)
- Atre Omori (アトレ大森)
- Takadanobaba (高田馬場)
Participating Osaka Locations:
- Dotonbori (道頓堀)
- Namba Parks South (なんばパークスサウス)
- Namba Nipponbashi (なんば日本橋)
Why Try the “Present System”?
Whether you’re celebrating a milestone or simply expressing gratitude, the “Present System” offers a memorable and interactive way to share joy. Its ease of use — no reservations required — and the element of surprise make it perfect for impromptu celebrations. You can even order secretly via your smartphone, ensuring a delightful surprise for your loved ones.
Moreover, the service reflects Kura Sushi’s commitment to creating not just a meal but an unforgettable experience. By combining digital innovation with the analog charm of conveyor belt dining, Kura Sushi continues to pioneer new ways of connecting people through food.
Kura Sushi’s “Present System” is more than a service; it’s a celebration of life’s special moments. Whether you’re toasting to a birthday, showing appreciation to a loved one, or simply creating a fun memory, this unique dining experience promises to deliver smiles. With its vibrant atmosphere, creative presentation, and delicious menu options, the “Present System” is set to become a beloved addition to Kura Sushi’s offerings.
So, the next time you visit Kura Sushi, why not add a little parade to your plate?
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Born and raised in Costa Rica, I started living in Tokyo from college. I love traveling within Japan & around the world. Since I wasn’t born in Japan, I know the cultural impact that you can get when visiting Japan for the first time and what you might be worried about before your trip. And I’ve lived long enough to somewhat understand the nuances of the Japanese culture that make this country such an attractive place to visit. Hopefully I can provide to you both the information you’re looking for and the information you didn’t know you needed to know.
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