Best Things to Buy in GU

Trendy Brand Clothes: Comfortable at the Lowest Price

Best things to buy in GU

GU is one of the apparel brands in Japan offering casual and fashionable wear at the lowest price compared to UNIQLO, a sister company of GU. It is also a one-stop shop to look for comfortable wear for adults and kids. A wide range of selection of trendy clothes and a new collection depend on the season.  GU products also offer accessories, footwear, bags, and other items.

Here, let’s have some brief information about GU Company and why it is one of the major clothing brands across Japan.

About GU

The GU brand originates from Japan and is operated by Fast Retailing Co., Ltd, was launched in 2006 and is a sister company of UNIQLO Japan. Opened its first store in Chiba Prefecture, the name GU comes from the concept of “Freedom in Fashion,” which means “Jiyuu (Freedom)” in Japanese.

The GU brand offers trendy clothes at an affordable price, made with high-quality materials, targeting young to middle consumers. A wide selection of casual and sporty wear also offers a variety of footwear, accessories, and lifestyle products for everyday use. A one-stop shop for the family and friends looking for comfortable and fashionable clothing, and affordable.

In Japan, the largest store of GU will be found in Tokyo the GU Yodobashi Kichioji Store, available on the 1st to 8th floors of GU products. The company has become popular not just in Japan but also internationally. They have some branches store in mainland China, Hong Kong, and Taiwan. Offer a variety of fashion clothes available depends in the season.

Here are the must-buy clothes for the summer season in Japan 2025.

GU Must-Buy for Summer 2025

Women

Women’s collection offers a wide selection of products for the summer season. It can be used in casual and semi-formal styles. Available in different colors, some of the products are offered for a limited time only. Here are some of the collections for women and must-buy products for summer 2025.

  • Shirring Flower Print Camisole+E – 1,290 yen
  • Denim wrap skirt OSQ+E – 2,290 yen
  • Lace tulle dress (sleeveless) +E-1,990 yen
  • Textured knit striped tank top – 1,290 yen
  • Dot Print Pull-On Pants Z+E –  2,990 yen

Men

Men’s Corner offers comfortable and fashionable products for the summer season, which give a fresh look and easily match with other wear items. It is simple and can be casual or sporty style. Here are some of the summer collections for men available for a limited time, and the new release products.

  • Sweatshirt (half sleeve) (rugby) – 1,490 yen
  • Jorts – 2,290 yen
  • Washable mesh knit shirt (half sleeve) –  1,990 yen
  • Boxy T-shirt (half sleeve) (striped) (oversized) –  1,290 yen
  • Dry tuck wide easy pants + EC – 2,290 yen

Kid/Teens

Kids/Teens corner offers cute and comfortable wear for the summer season. Made in high-quality material, which gives a fresh feeling and is dry. A variety of character collections to choose from, available in different colors. Here are some of the summer collections for kids and teens that you must buy for summer 2025.

  • KIDS (Unisex) Sweat Shorts CHIIKAWA – 1,290 yen
  • KIDS (Unisex) Cotton Lounge Set (Short Sleeves & Shorts) DRAGON BALL DAIMA- 1,990 yen
  • KIDS (Unisex) Dry Active Shorts – 1,290 yen
  • KIDS (Unisex) Dry Boxy T-Shirt – 790 yen (limited offer)
  • KIDS (Unisex) Oversized Graphic Tee – 990 yen

GU Best Sellers

STYLE DRY Products 

The style dry products offers a comfortable inner wear for women and a t-shirt for men, which gives a freshly dry feeling even in hot weather, and it is lightweight, allowing you to move comfy.

  • Style Dry Feel Tank Top – 1,290 yen
  • Style Dry Feel Camisole – 1,290 yen
  • Style Dry Crew Neck T-Shirt – 790 yen

Special Collection (CHIIKAWA)

A special collection offers a variety of character designs and collaboration products available for a limited time for adults and all ages. Merchandise and other accessories are also available.

Special collection
Copyright © GU CO., Ltd.
  • Graphic T-shirt CHIIKAWA – 1,290 yen
  • Chiikawa Shirt – 2,290 yen
  • Pajamas Chiikawa – 2,990 yen
  • Socks / Merchandise – 390 to 1990

GU Active

The GU Active products offer both sportswear and casual looks. It is comfortable and fashionable, allowing you to move easy. It is soft and made of high-quality material that gives a fresh feel in hot weather.

  • Back Cross Bra GA – 1,990 yen
  • Soft Comfort Leggings GA – 1,990 yen
  • Dry stretch oversized T-shirt – 1,990 yen
  • Color Active Short – 1,490 yen (limited offer)

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Written by

Greetings to all mommies I am a supermom from Philippines. Previously, I worked and lived in Dubai for seven years, until 2015 the year I  moved in Japan. Currently, I am happily settled here with my Japanese husband and our 7 months old baby. I could only describe my almost 6 years of living here as a roller coaster ride more so, after I gave birth to my son. Japan had changed me in ways unimaginable. It has influence my lifestyle, my perceptions and beliefs. I was able to witness firsthand the pros and cons of living in the country. From their  language, culture and ethnicity, the people, place and in work. Those years were enough to give me quite personal and memorable experiences which I would be more than delighted to share with you.