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NAKED, INC. is a Tokyo-base creative company who produces cutting-edge modern digital art using installations, 3D projection mapping, illumination and more.

The company has collaborated and hosted numbers of events in the country over the past years, including seasonal events such as the Cherry Blossom Light-up at Nijo Castle in Kyoto and Autumn Light-up at Shinjuku Gyoen in Tokyo. The NAKED events are highly popular among both locals and tourists, and draws a large crowd as people enjoy watching the great collaboration between seasonal delights, iconic architecture and digital art.

In 2024 summer, NAKED is hosting a modern Japanese summer festival in Tokyo for the first time. The NAKED “OMATSURI” Eat, Play, and Dance! will be held at Marunouchi Building near Tokyo Station, featuring interactive digital art activities with traditional Japanese theme, such as festival games, bon odori dance and daruma dolls as well as festival food such as shaved ice, candied apples and chilled drinks.

Experience the traditional Japanese summer festival through NAKED’s cutting-edge digital art this summer! Here are some more details about NAKED “OMATSURI” Eat, Play, and Dance!, and how to enjoy the events!

<<Get your ticket to NAKED “OMATSURI” Eat, Play, and Dance!>>

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AI BIG DARUMA

Using AI and projection mapping to bring to life a giant daruma doll figurine “AI Big Daruma” in the heart of the venue. Visitors can dance together and interact with the doll during the Bon Odori time, which takes over the stage as a DJ and livens up the venue.

Omatsuri Performance Show

Enjoy watching traditional dances from all over Japan performed right in front of you! The show features 10 types of festival performances such as Kiryu Yagibushi from Gunma Prefecture, Yosakoi from Kochi Prefecture and Awa Odori from Tokushima Prefecture.

Omatsuri Ukiyo-e

Try on some festivals items and have a virtual experience of festivals across the country, with a Ukiyo-e style background appearing through projection mapping. Festivals items include costumes from Nebuta Festival in Aomori Prefecture, Namahage from Akita Prefecture and Hyuga Hyottoko from Miyazaki Prefecture and Eisa drums from Okinawa Prefecture. It’s a perfect spot to take photos!

Hyper O-men Masks

At Hyper O-men Masks, you can enjoy a digital experience as you stand at the photo spot, your face is scanned and developed into a hyper “o-men” mask. It features special collaborative designs of the animated film “Summer Wars” directed by Mamoru Hosoda.

Hyper Target Shooting × Yakisoba

The nostalgic shooting game has transformed into a digital art. Point your finger at the target and shout “Bang!” to launch a shot with digital art effects, and win a topping for yakisoba noodles as a prize.

Price: 1,200 yen (shooting game + Yakisoba noodle)

Food Stalls -BAR & SNACKS-

Try popular Japanese festival food items such as daruma-style rice balls, frankfurters, and takoyaki skewers.

Food Stalls -SWEETS-

Indulged with classic summer festival sweets such as shaved ice with a choice of flavours, and candied apple wrapped in an original daruma doll package.

Drink Counter

Drink Counter serves a variety of soft drinks and alcohol beverages such as yuzu highball, beer, orange juice and green tea.

NAKED Hanamikuji

NAKED’s popular fortune paper with motif of flowers in various colours. You can either tie up the flower slip to join the art or take it home with you as a souvenir.

Price: 500 yen

-NAKED “OMATSURI” Eat, Play, and Dance!

Location: Marunouchi Building Hall 7F

Date: 26 July to 16 August 2024

Hours: 11:00~22:00

Admission Fee (includes one welcome drink and one dessert or food item):
Mon-Thurs 3,900 yen (junior high school students and above), 3,500 yen (elementary school students)
Fri, Sat, Sun and Holiday 4,000 yen (junior high school students and above), 3,700 yen (elementary school students)

Official Website: https://event.naked.works/naked-omatsuri/marunouchi/

<<Get your ticket to NAKED “OMATSURI” Eat, Play, and Dance!>>

Thanks for reading! For more information about exciting events for this summer, please check out following articles, too!

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