Best Places to Visit in Japan in 2025

Japan offers an extraordinary tapestry of experiences that blend the allure of time-honored traditions with modern innovations. From world-renowned landmarks to hidden gems tucked away in scenic landscapes, this diverse country captivates international tourists with its rich cultural heritage, culinary delights, and breathtaking natural beauty.

Whether you’re drawn by the vibrant festivals, serene temples, or cutting-edge architecture, Japan presents an endless array of attractions that appeal to every traveler’s taste.

In this article, we’ve curated a seasonal guide that seamlessly combines well-known must-see destinations with lesser-known treasures. By exploring these 12 carefully selected spots for 2025, you’ll gain insights into the best places to visit, immerse yourself in authentic local experiences, and discover new perspectives on what makes Japan such an enchanting destination.

*Please note that this article contains affiliate links.

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Spring: Bloom and Renewal

Spring in Japan is a celebration of color and natural beauty, making it one of the must see in Japan seasons. Our selections for this season showcase stunning floral displays that perfectly answer the question, what to see in Japan during spring.

1. Yamanashi: Fuji Shibazakura Festival

Experience a breathtaking carpet of pink moss phlox at the Fuji Shibazakura Festival. With Mount Fuji as a majestic backdrop, this event ranks among the must see places in Japan.

Amid thousands of blooming pink moss phlox, expansive fields transform into a breathtaking canvas with Mount Fuji looming majestically in the background. The festival offers ideal photo opportunities and a peaceful atmosphere that harmoniously blends traditional natural beauty with modern visitor comforts.

For those seeking a more curated experience, exclusive bus tour options are available. Check out this 1-Day Mt. Fuji Shibazakura Tour 2025 from Shinjuku!

2. Ibaraki: Nemophila Flowers at Hitachi Seaside Park

Hitachi Seaside Park in Ibaraki transforms into a breathtaking blue wonderland each spring when nemophila flowers, often called “Baby Blue Eyes,” blanket its vast grounds.

The vivid blue hues merge with gently rolling landscapes and clear skies, creating a surreal natural spectacle. Stroll along winding paths and savor the serene atmosphere as you marvel at the endless sea of blooms.

This iconic park offers a refreshing escape into nature, making it a must-see destination for those seeking to experience Japan’s seasonal wonders.

3. Tochigi: Wisteria at Ashikaga Flower Park

Step into a fairy tale at Ashikaga Flower Park in Tochigi, where cascading wisteria creates enchanting tunnels of purple and white.

The park’s carefully arranged displays, enhanced by stunning illumination after dark, transform the venue into a magical retreat. Visitors can wander amid the floral arches, absorbing the blend of traditional beauty and innovative lighting techniques that highlight each delicate blossom.

This breathtaking spectacle is a must-see in Japan for nature and art lovers alike.

For those looking to extend their floral adventure, there is an option to join a bus tour that also includes Ibaraki’s captivating Nemophila Flowers at Hitachi Seaside Park. Check out this 1-Day Ashikaga Flower Park & Hitachi Seaside Park Tour!

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Summer: Vibrancy and Adventure

Summer in Japan offers a mix of adventure, natural beauty, and urban exploration. From the best cities in Japan to breathtaking natural wonders, these destinations highlight the diverse cities to visit in Japan for unforgettable summer experiences.

4. Climb Mt. Fuji

Mt. Fuji, Japan’s iconic peak, beckons adventurers with its challenging trails and breathtaking panoramas.

During the climbing season, trekkers ascend through diverse landscapes, feeling the crisp mountain air and soaking in the serene, almost spiritual ambiance that surrounds this revered natural monument. Each step of the journey is a blend of physical challenge and personal transformation, where the majesty of nature invites reflection and awe.

For those seeking a more guided experience, there is an option to join an exclusive bus tour at the end of your climb. Check out this Mt. Fuji Climbing Tour 2025 2-Day Bus Tour from Tokyo!

5. Hokkaido: A Diverse Journey

Although most people imagine Hokkaido as a Winter destination, this vast land in the north also offers a cool summer escape with a wealth of diverse attractions.

Beyond the vibrant cities of Hakodate and Sapporo, nature enthusiasts can explore UNESCO-listed Shiretoko and visit the renowned Asahiyama Zoo. Enjoy the fragrant lavender fields of Furano, admire the quirky potato flower displays in Biei, and be mesmerized by the surreal blue of the Blue Pond.

Other highlights include Farm Tomita, Murasaki Chikugarden, the scenic Shiretoko Five Lakes, the vibrant sunflowers in Kitryu Town, Biei’s Shikisai no Oka, the mystical Sea of Clouds Terrace, and the rugged charm of Rebun Island.

6. Hyogo: From Hot Springs to Historical Marvels

Hyogo is a treasure trove of diverse attractions, where you can enjoy everything from the healing waters of Arima Onsen to the cosmopolitan charm of Kobe.

Explore the UNESCO World Heritage Himeji Castle and marvel at the engineering wonder of the Akashi Kaikyo Bridge. In addition, Awaji Island offers natural beauty with its scenic coastlines, onsen, and breathtaking vistas, while Rokko Mountain serves as a popular summer escape.

Other highlights include Kobe’s Fubiki Falls and the fragrant Kobe Nunobiki Herb Gardens, along with the energetic atmosphere of high school baseball at Koshien.

For those seeking a curated experience, local guide tour options are available. Check out this Kobe Motomachi Japanese Calligraphy Experience & Bar Hopping Tour!

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Autumn: Colorful Culture and Culinary Delights

Autumn transforms Japan into a canvas of fiery hues. This season is perfect for those looking to explore must see in Japan attractions that combine natural splendor with rich cultural experiences and culinary delights.

7. Wakayama: A Tapestry of Nature and History

Wakayama weaves together nature and history through its enchanting landscapes and time-honored traditions.

Wander ancient Kumano Kodo pilgrimage trails, marvel at the serene beauty of Nachi Falls, and explore historical sites like Wakayama Castle surrounded by seasonal foliage. The region’s rich cultural heritage shines through its traditional temples, local hot springs, and charming rural villages, offering a deep connection to Japan’s past.

Every step in Wakayama promises a blend of spiritual discovery and natural wonder.

For those wanting a more immersive experience, guided bus tour options that include Kumano explorations are available. Check out these Bus tours to visit popular and famous sightseeing spots in Kumano!

8. Oita: Thermal Wonders and Floral Escapes

Oita offers a captivating blend of therapeutic hot springs and vibrant floral escapes.

Renowned for its rejuvenating onsen experiences—such as those found in Beppu—the region provides a refreshing retreat where you can soak in mineral-rich waters while admiring the natural beauty. Beyond the steam and serenity of its hot springs, Oita’s floral parks burst with seasonal colors, inviting leisurely strolls through meticulously maintained gardens.

This harmonious mix of relaxation and nature makes Oita a must-visit destination for travelers seeking both wellness and scenic charm.

For those interested in a more structured itinerary, guided bus tour options are available, such as this Beppu Jigoku (Hell) Tour from Oita.

9. Toyama: Art, Festivals, and Innovation

Toyama, recognized as one of The New York Times’ “52 Places to Go in 2025,” enchants visitors with its unique blend of artistic innovation, deep-rooted history, and natural splendor.

This vibrant region offers easy access to the picturesque Noto Peninsula. Its cultural highlights include the striking Toyama Glass Art Museum by Kengo Kuma, and the historic Toyama Castle set amid lush parklands. The area also boasts exceptional local seafood from Toyama Bay.

In early September, the lantern-lit Owara Kaze no Bon festival in Yatsuo infuses the town with traditional dance, further showcasing Toyama’s distinctive charm.

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Winter: Festive Traditions and Modern Warmth

Winter in Japan offers serene landscapes, hearty cuisine, and rejuvenating hot springs, making it a perfect season to explore the best places to visit in Japan and the best cities to visit in Japan for winter wonderlands.

10. Hida Takayama: Timeless Charm and Culinary Excellence

Hida Takayama exudes a timeless charm where traditional wooden architecture and well-preserved streets evoke the spirit of old Japan.

Visitors can meander through historic districts, savor the renowned Hida beef, and enjoy seasonal local delicacies that define its culinary excellence. The city’s vibrant morning markets and cozy eateries offer a genuine taste of regional flavors, while its scenic winter and spring landscapes provide a serene backdrop for exploration.

Rich in cultural heritage and gastronomic delights, Hida Takayama promises an unforgettable journey.

For those seeking a convenient and comfortable way to get to Hida Takayama, you can book a Highway Bus from this link!

11. Akita: Lakeside Serenity and Sacred Spaces

Akita transforms into a winter wonderland, where serene landscapes and sacred spaces enchant visitors.

At Tazawa Lake, Japan’s deepest freshwater lake—with a depth of 423.4m—the unfrozen surface reflects a magical snowy panorama.

Mysterious legends come alive near the golden Tatsuko statue that symbolizes beauty and youth. Along the lake’s edge, Gozaishi Shrine stands with its striking vermilion torii, offering an ethereal scene framed by snow.

In Yokote, the traditional snow festival celebrates the creation of candlelit kamakura, evoking timeless nostalgia and completing Akita’s enchanting winter tapestry.

12. Kumamoto: Nature’s Winter Canvas and Hot Spring Retreats

And lastly, on our list, we have Kumamoto all the way south. Kumamoto in winter unfolds as a breathtaking blend of nature’s artistry and restorative onsen retreats.

At Kurokawa Onsen, the winter “Yuakari” light-up enchants with softly flickering mari lanterns that transform the rustic, mountain-enshrouded town into a realm of serene, otherworldly beauty. Nearby, Kusasenrigahama—a one km-wide grassland beneath Eboshidake along the Aso Panorama Line—invites leisurely strolls amid grazing horses and offers stunning views of the steaming Nakadake volcano against a snowy canvas.

Together, these winter wonders create an unforgettable sensory experience.

Spot Map

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As you plan your journey through Japan, remember that while this guide highlights seasonal tours designed to capture the unique charm of each time of year, many of these experiences are available all year round.

Whether you’re drawn to the blooming festivals of spring, the cool adventures of summer, the vibrant colors of autumn, or the serene landscapes of winter, Japan’s diverse attractions invite exploration at any time.

For more details on availability and to tailor your trip perfectly, be sure to check the provided links. Embark on your adventure knowing that Japan’s blend of ancient tradition and modern innovation awaits you in every season.

For more bus tours in Japan, check out the full list of tours.

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