2025 J-Beauty vs K-Beauty Trends: Makeup Styles & CANMAKE Product Picks
Compare Korean and Japanese makeup trends in 2025 and discover the latest CANMAKE cosmetics to match each look.
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Explore the evolving aesthetics of J-beauty and K-beauty—from subtle refinement to radiant shine—with trend insights and curated picks from beloved Japanese brand CANMAKE.
Explore the Latest 2025 J-Beauty & K-Beauty Trends with CANMAKE
Following the focus on personal color palettes in 2024, 2025 shifts toward fresh beauty trends across Japan and Asia. This year highlights the distinct differences between Japanese and Korean makeup—from techniques to finishes. In this feature, we explore both styles and share CANMAKE product picks to help recreate each signature look.
Base Makeup Showdown: Korea’s Semi Glow vs Japan’s Brilliant Matte
Left: Fit Glow Cushion [01] Light, Right: Marshmallow Finish Powder ~Abloom~ [01] Dearest Bouquet
K-beauty base makeup highlights a radiant, dewy look known as the “semi-glow.” CANMAKE’s Fit Glow Cushion ([01] Light) delivers this effect with a light yet hydrating formula that stays fresh all day—perfect for that natural, healthy glow.
J-beauty base makeup leans toward a smooth, matte finish with a soft-focus effect. For this, the Marshmallow Finish Powder Abloom ([01] Dearest Bouquet) blends five color-correcting shades to create an even, silky complexion with a bright, airy feel.
Eye Makeup Trends: Korean Influencers vs Japanese Magazine Models
Eyeshadow
Left: Silky Souffle Eyes (Matte Type) [M06] Lima Greige, Right: Petit Palette Eyes [01] Plume Flower
Korean eye looks favor soft mauve tones and matte finishes, often seen on beauty influencers. CANMAKE’s Silky Souffle Eyes Matte Type ([M06] Lima Greige) offers the ideal shades for this style, plus a subtle shimmer perfect for aegyo-sal accents.
Japanese eye makeup leans more natural and glossy, like the looks seen in fashion magazines. The Petit Palette Eyes ([01] Plume Flower) set delivers eight soft, blendable shades—complete with a pearlescent hue for that signature “wet” shimmer effect.
Eyeliner, Mascara, & Eyebrows
Lasting Liquid Liner [10] Sepia Greige, Perfect Airy Eyebrow [01] Bitter Brown, Metalook Mascara [03] Sweet Black, Creamy Touch Liner [15] Cappuccino Pink, Mix Eyebrow [09] Peach Tea Brown
To sharpen a K-beauty-inspired eye look, CANMAKE’s Lasting Liquid Liner in [10] Sepia Greige delivers bold precision with a softer greige tone. Pair it with the Perfect Airy Eyebrow pencil in [01] Bitter Brown for defined yet natural brows, thanks to its dual-width tip.
Whether you’re going for Korean drama lashes or subtle Japanese elegance, Metalook Mascara [03] Sweet Black does both. Its metal comb brush and buildable formula offer flexibility for volume or curl.
For a soft J-beauty touch, use the Creamy Touch Liner in [15] Cappuccino Pink—perfect for pairing with pearly shadows. Finish with Mix Eyebrow [09] Peach Tea Brown for fluffy, fashion-forward brows.
Blush Battle: Korea’s Moody Definition vs Japan’s Vim & Vigor
Left: Powder Cheeks [P05] Classy Mauve Pink, Right: Glow Fleur Cheeks [18] Peach Whip Fleur
K-beauty blush trends lean into soft definition with muted tones. CANMAKE’s Powder Cheeks in [P05] Classy Mauve Pink offers a refined mauve shade with a subtle shimmer—perfect for the under-eye-to-cheekbone technique popular among K-pop artists.
In contrast, J-beauty favors a youthful, healthy glow. Glow Fleur Cheeks [18] Peach Whip Fleur blends milky coral tones with a soft sheen, ideal for a fresh, natural finish when swept across the apples of the cheeks.
Lip Trends: Korea’s Glossy Tint vs Japan’s Sheer Glow
Left: Glass Tint Syrup [04] Blissful Pink, Right: Muchi Puru Tint [07] Fruit Au Lait
Korean lips are all about high-shine and juicy color. Glass Tint Syrup [04] Blissful Pink delivers a translucent, glossy finish perfect for gradient lips and a fuller look.
Japan’s take leans more natural. Muchi Puru Tint [07] Fruit Au Lait offers a soft coral tone with a dewy glow, blending smoothly for a fresh, barely-there flush when blurred softly from the center.
This content has been edited and republished from JAPANKURU with permission. The original article was published on March 24, 2025. ©JAPANKURU of Global Daily Co., Ltd All rights reserved.
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