Beer enthusiasts in Tokyo have a new destination to toast: YEBISU BREWERY TOKYO, an exciting addition to the city’s vibrant brewery scene. Located in the iconic Yebisu Garden Place, this facility goes beyond simply pouring a good pint. It’s a thoughtfully designed space that combines history, craftsmanship, and cutting-edge brewing techniques, all tied to the storied Yebisu Beer brand.

If you’re a connoisseur or just someone curious about the brewing process, this spot promises to engage, educate, and refresh. There’s plenty to keep you entertained with highlights like its interactive exhibits or its guided tasting sessions. Opened since Spring this year, YEBISU BREWERY TOKYO is already attracting beer lovers from around the world, cementing itself as a must-visit for anyone in search of a unique and immersive experience in Tokyo.

Check also: Museum of YEBISU BEER : Tour and Beer Tasting!

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What is YEBISU BREWERY TOKYO?

YEBISU BREWERY TOKYO is a state-of-the-art facility dedicated to celebrating the legacy of one of Japan’s most iconic beer brands. Opened in March 2024, it serves as both a brewery and a visitor center, blending tradition with modernity. Situated in the upscale Yebisu Garden Place, this venue pays homage to the 130-year history of Yebisu Beer while offering a glimpse into its future.

The facility includes interactive displays that explore the brand’s rich history, brewing techniques, and cultural impact. Visitors can enjoy guided tours, hands-on experiences, and a variety of exclusive tastings, making it more than just a typical brewery visit. Designed to appeal to both seasoned beer enthusiasts and casual visitors, YEBISU BREWERY TOKYO offers a dynamic space where education and enjoyment intersect.

What to See and Do in YEBISU BREWERY TOKYO

Visitors to YEBISU BREWERY TOKYO can expect a wide variety of activities and attractions, designed to cater to different interests. Here’s a detailed rundown of the highlights to help you plan your visit:

Yebisu the Historical JOURNEY 

A guided tour focusing on the origins and legacy of Yebisu Beer. This immersive experience includes a walk through exhibits detailing the brand’s 130-year history, showcasing archival photos, old advertisements, and vintage brewing equipment. The facility features interactive displays that allow guests to learn about beer-making in an engaging way. From virtual brewing simulations to sensory stations that highlight ingredients like malt and hops, these exhibits are a hit with all ages.

Yebisu the Brewer’s JOURNEY

A behind-the-scenes look at the brewing process, this tour explains the science and craftsmanship that go into every bottle. Participants can see the ingredients up close, explore modern brewing technology, and learn about the techniques that make Yebisu Beer unique.

Beer Tasting Experience:

Visitors can sample exclusive Yebisu Beer varieties not available elsewhere. Expertly curated tasting sessions guide participants through the nuances of flavor, aroma, and texture, providing insight into how different brewing methods create distinct profiles.

The Yebisu Museum Shop

A treasure trove of exclusive merchandise, including limited-edition Yebisu Beer bottles, branded glassware, and gift items. It’s the perfect place to pick up a souvenir or a gift for a beer-loving friend.

Yebisu Bar and Lounge

Relax and enjoy freshly poured Yebisu Beer in a stylish, modern setting. The bar also offers food pairings designed to complement the beer, making it a great spot to wind down after exploring the facility.

Seasonal Events and Promotions

It’s worth noting that the brewery hosts special events throughout the year, such as themed tours, holiday celebrations, and collaborative tastings.

Brewery Exclusive Beers

One of the biggest draws is the chance to try experimental or limited-run beers brewed exclusively on-site. These small-batch creations provide an opportunity to taste Yebisu Beer in its most innovative forms.

How to Get to YEBISU BREWERY TOKYO

Map

Access

The nearest station is Ebisu Station (恵比寿駅), served by the JR Yamanote Line, JR Saikyo Line, and Tokyo Metro Hibiya Line. From the station, follow the signs for the Sky Walk, a covered moving walkway that leads directly to Yebisu Garden Place in about 5 minutes. Upon arrival at Yebisu Garden Place, signage will guide you to YEBISU BREWERY TOKYO. Its central location in the complex makes it easy to find.

Address

〒150-8522 Tokyo, Shibuya, Ebisu, 4 Chome−20−1

Business Hours

Weekdays 12:00 – 20:00, Weekends 11:00 – 19:00. Closing days: Tuesdays.

Price

Free

Tourist Attractions Near YEBISU BREWERY TOKYO

If you’re planning a visit to YEBISU BREWERY TOKYO, consider extending your trip to explore the surrounding area. Here are some nearby attractions that showcase the variety of experiences available around Ebisu.

1. Yebisu Garden Place

Located within the same complex as YEBISU BREWERY TOKYO, Yebisu Garden Place combines upscale shopping, dining, and cultural venues. Highlights include the Mitsukoshi Department Store and the Tokyo Photographic Art Museum. Its spacious layout and European-style architecture make it a pleasant spot to stroll, dine, or simply relax.

2. Tokyo Metropolitan Teien Art Museum

Just a short walk or train ride away, the Tokyo Metropolitan Teien Art Museum (東京都庭園美術館)  is housed in a stunning Art Deco building that once served as a prince’s residence. The museum’s exhibitions often focus on contemporary and modern art, while the surrounding gardens offer a serene escape from the bustling city.

3. Meguro River Cherry Blossoms Promenade

Known for its stunning sakura (cherry blossoms) in spring, this promenade runs along the Meguro River and is lined with charming cafes and boutiques. Even outside cherry blossom season, it’s a picturesque spot for a leisurely walk and a favorite destination for photographers.

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