Sanrio Puroland Halloween 2026: PUROMONSTERSCRAMBLE

Sanrio Puroland Halloween 2026 transforms the popular Sanrio theme park in Tokyo into a colorful monster party. This year’s event, “PUROMONSTERSCRAMBLE”, embraces the theme “KAWAII × MONSTER HALLOWEEN”, bringing together cute monster costumes, immersive entertainment, limited-edition food and merchandise, and even a special horror attraction.

From 11 September to 3 November 2026, Hello Kitty, Kuromi, Cinnamoroll, Badtz-Maru, and other Sanrio characters will appear in fluffy, colorful monster costumes throughout the park. The event also marks the first collaboration between Sanrio Puroland and LABUBU, the globally popular character from POP MART.

Whether you want to take cute Halloween photos, enjoy a special live show, meet Sanrio characters, or experience a surprisingly scary attraction, PUROMONSTERSCRAMBLE offers plenty to discover this fall.

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Sanrio Puroland Halloween 2026 at a Glance

Sanrio Puroland Halloween 2026: PUROMONSTERSCRAMBLE

Sanrio Puroland’s 2026 Halloween event is called “PUROMONSTERSCRAMBLE”.

Running from 11 September to 3 November 2026, the event invites visitors to a Halloween party filled with adorable monsters.

The theme is “KAWAII × MONSTER HALLOWEEN”, combining Puroland’s signature cute aesthetic with fluffy monster designs.

Hello Kitty, Kuromi, Cinnamoroll, and Badtz-Maru will appear in brand-new monster costumes featuring fluffy textures, colorful designs, and playful monster details.

The event encourages guests to let loose, have fun, and express their own personalities alongside the colorful monster characters.

PUROMONSTERSCRAMBLE PARTY

One of the main highlights of Halloween 2026 is the brand-new “PUROMONSTERSCRAMBLE PARTY”, a 360-degree immersive live show.

The show takes place in the 1st-floor Entertainment Hall and features Hello Kitty, Kuromi, Cinnamoroll, Badtz-Maru, and special guest LABUBU.

The characters appear together in their new monster costumes while fiber-beam lighting, smoke effects, music, and dance performances transform the venue into a huge Halloween party.

Guests are encouraged to join in with the choreography and enjoy the performance together with the characters.

The approximately 20-minute show features a main theme song created by the music duo FAKE TYPE., while the character Jack O. Happens is voiced by voice actor and entertainer Subaru Kimura.

The show is directed and choreographed by Harris, known for creating entertainment inspired by Japanese KAWAII culture.

PUROMONSTERSCRAMBLE PARTY

Location: 1F Entertainment Hall
Duration: Approximately 20 minutes
Characters: Hello Kitty, Kuromi, Cinnamoroll, Badtz-Maru, and LABUBU

LABUBU × SANRIO PUROLAND

One of the biggest attractions of Sanrio Puroland Halloween 2026 is the park’s first collaboration with LABUBU.

The popular POP MART character joins the PUROMONSTERSCRAMBLE world as a special guest.

LABUBU will appear in the PUROMONSTERSCRAMBLE PARTY and will also be featured on limited-edition merchandise and food.

The collaboration combines LABUBU’s distinctive monster-like appearance with Sanrio’s colorful character designs, creating exclusive items that can only be found during the Halloween event.

PUROMONSTERSCRAMBLE DJ TIME!

Before the main live show, visitors can enjoy the brand-new “PUROMONSTERSCRAMBLE DJ TIME!”

A Sanrio character dressed as a monster takes the stage as a DJ, playing popular character songs and music from previous Sanrio parades.

Hello Kitty, Kuromi, Cinnamoroll, and Badtz-Maru will take turns appearing, with one character scheduled to perform at each session.

The approximately 10-minute DJ show is designed as a fun warm-up for the main Halloween party, with guests encouraged to clap and dance along.

PUROMONSTERSCRAMBLE DJ TIME!

Location: 1F Entertainment Hall
Duration: Approximately 10 minutes
Characters: Hello Kitty, Kuromi, Cinnamoroll, and Badtz-Maru

Noroware Pierrot: Halloween Horror Boat Ride

Want something a little scarier?

For Halloween 2026, the popular Sanrio Character Boat Ride receives a frightening temporary makeover called “Noroware Pierrot.”

The attraction is produced and supervised by Obaken, a Japanese horror entertainment company known for its immersive haunted-house experiences.

According to the story, mysterious incidents begin occurring at the Sanrio Character Boat Ride after the park closes. Guests become part of an investigation team tasked with uncovering the truth behind three mysterious “Noroware Pierrot” clowns.

The result is a completely different version of the normally cheerful Sanrio Character Boat Ride, combining Sanrio’s familiar world with a genuine horror experience.

The attraction takes approximately 10 minutes and is available to guests junior high school age and older.

Noroware Pierrot

Location: 2F Sanrio Character Boat Ride
Duration: Approximately 10 minutes
Available: 11 September and Saturdays, Sundays, and public holidays from 4:00 PM
Age: Junior high school students and older
Production/Direction: Obaken

During the horror version, the regular Sanrio Character Boat Ride and its photo service will be suspended.

PUROMONSTERSCRAMBLE Photo Spots

Halloween decorations will appear throughout Sanrio Puroland, creating plenty of opportunities for seasonal photos.

A special PUROMONSTERSCRAMBLE photo spot will be installed at the 3rd-floor entrance, where visitors can take pictures surrounded by the monster-themed Sanrio characters.

The interior will feature fluffy fur decorations, neon-colored elements, and other details inspired by the PUROMONSTERSCRAMBLE world.

A special gate at the entrance to the Entertainment Hall will also feature a mysterious interactive element that reacts only to “monsters,” adding an extra playful touch to the experience.

If you’re visiting Puroland specifically for Halloween photos, this is one area worth adding to your itinerary.

Limited-Edition Halloween Food

Halloween wouldn’t be complete without seasonal food, and Sanrio Puroland introduces a selection of limited-time dishes and desserts inspired by the PUROMONSTERSCRAMBLE characters.

The menu combines colorful pastel shades, fluffy cream, and playful monster designs, making many of the dishes particularly photogenic.

Some of the 2026 highlights include:

• Hangyodon Tandoori Chicken Blue Curry – ¥1,700
• Cinnamoroll Fluffy Pancake & Milk Pudding Parfait – ¥1,000
• Badtz-Maru Mischievous Orange Craft Cola – ¥900
• LABUBU & PUROMONSTER Almond Peach Parfait – ¥1,000

The LABUBU collaboration also brings exclusive food and sweets featuring LABUBU and the Sanrio monster characters.

Prices are tax-inclusive and may change.

Limited-Edition Halloween Merchandise

Visitors can also take home exclusive PUROMONSTERSCRAMBLE merchandise.

The collection includes plush mascots of the Sanrio characters wearing their new monster costumes, as well as character accessories designed around the event’s fluffy and colorful aesthetic.

Some highlighted items include:

• PUROMONSTERSCRAMBLE Hello Kitty Mascot – ¥3,960
• PUROMONSTERSCRAMBLE Kuromi Headband – ¥3,850
• PUROMONSTERSCRAMBLE Drawstring Pouch – ¥1,650

The first-ever LABUBU collaboration also features exclusive goods with LABUBU and the Sanrio monster characters.

If you’re a Sanrio or LABUBU fan, these limited-edition items are likely to be among the most popular souvenirs of the event.

Tips for Visiting Sanrio Puroland Halloween 2026

Visit on a Weekday

If you want a more relaxed experience, consider visiting on a weekday.

Weekends and public holidays are likely to be busier, particularly for popular character experiences and seasonal events.

Check the Schedule Before Visiting

Not every Halloween program operates throughout the entire day.

In particular, Noroware Pierrot begins at 4:00 PM on Saturdays, Sundays, and public holidays, while the special live and DJ shows have their own schedules.

Check the official Puroland website on the day of your visit for the latest timetable.

Plan Around the Horror Boat Ride

If you want to experience Noroware Pierrot, make sure you meet the age requirement and plan your visit around its operating hours.

The attraction is only available from September 11 and on Saturdays, Sundays, and public holidays from 4:00 PM.

Leave Time for Photos

The Halloween decorations and photo spots are an important part of the PUROMONSTERSCRAMBLE experience.

Consider visiting the 3rd-floor entrance photo spot earlier in the day before the park becomes busier.

Try the Limited Food

The Halloween food is designed to be both tasty and photogenic, so consider taking a break between attractions to try one of the seasonal dishes or desserts.

The LABUBU collaboration menu is particularly worth checking out if you’re a fan of the character.

Is Sanrio Puroland Halloween 2026 Worth Visiting?

Sanrio Puroland Halloween 2026 is an excellent choice for visitors who want a cute and colorful alternative to Japan’s more traditional scary Halloween events.

The new PUROMONSTERSCRAMBLE theme adds a fresh identity to the event, with adorable monster costumes, immersive entertainment, special decorations, and a first-ever collaboration with LABUBU.

The new PUROMONSTERSCRAMBLE PARTY is the main attraction, offering a 360-degree immersive experience with Sanrio characters and LABUBU, while PUROMONSTERSCRAMBLE DJ TIME! adds another interactive element.

For visitors looking for something genuinely scary, Noroware Pierrot provides a surprising contrast to Puroland’s normally cheerful atmosphere.

With limited-edition food, merchandise, character costumes, photo spots, and Halloween entertainment throughout the park, PUROMONSTERSCRAMBLE is one of the most unique ways to celebrate Halloween in Tokyo in 2026.

Sanrio Puroland Halloween 2026 Event Information

Event: PUROMONSTERSCRAMBLE
Theme: KAWAII × MONSTER HALLOWEEN
Dates: 11 September–3 November 2026
Location: Sanrio Puroland, Tama, Tokyo (MAP)
Access: Tama-Center Station
Official Website: Sanrio Puroland
Ticket info: Sanrio Puroland Tokyo Ticket

Event dates, schedules, prices, and contents are subject to change. Please check the official Sanrio Puroland website before visiting.

For more information about spending Halloween in Tokyo, check out our guides to the best Halloween events in Tokyo and other seasonal things to do in Japan.