Best New Beauty Products: Japanese Cosmetics Ranking 2026 Mid-Year
The Best Cosmetics Awards 2026 Mid-Year: Grand Prize Winners
Every year, hundreds of new beauty products compete for attention in Japan’s highly innovative cosmetics market. From breakthrough skincare formulas and cutting-edge makeup launches to game-changing hair and body care products, only a select few manage to capture the hearts of consumers nationwide.
The @cosme Best Cosmetics Awards Mid-Year 2026 celebrates those standout products. Selected based on reviews and ratings from beauty enthusiasts across Japan, these awards spotlight the launches that have generated the most excitement and delivered exceptional results during the first half of the year.
Among the many category winners, the Grand Prize ranking represents the very best of the best. These products have risen above the competition, earning widespread recognition for their quality, effectiveness, innovation, and popularity. Together, they offer a fascinating snapshot of the trends shaping Japan’s beauty industry in 2026.
This year’s selection reflects evolving consumer preferences, including high-performance skincare, hybrid beauty products that combine makeup and treatment benefits, and formulas designed to simplify everyday routines without compromising results.
In this article, we introduce the Top 10 Grand Prize winners of the @cosme Best Cosmetics Awards 2026 Mid-Year. Whether you’re looking for your next beauty favorite or simply want to discover what’s trending in Japan right now, these are the products leading the conversation across the beauty community.
Let’s take a look at the most celebrated beauty launches of 2026 so far!
Grand Prizes

Grand Prize Winner: d program Moist Care Lotion EX (3,300 yen)
Runner-up: ROSYROSA Powder Brush EX Angled (1,980 yen)
3rd place: Anua Vitamin 10 Porestrix Brightening Serum (2,580 yen)
4th place: Anua PDRN Hyaluronic Hydrating Mist (50ml 1,485 yen / 100ml 2,380 yen)
5th place: Lululun Hydra PD Mask (7pc 880 yen / 28pc 2,640 yen)
6th place: Lululun Precious GREEN (Glow Up) (7pc 605 yen / 32pc 2,090 yen)
7th place: M・A・C Powder Kiss Hazy Matte Lipstick (4,840 yen)
8th place: GIVENCHY Prisme Libre Skin & Color Serum Primer (7,700 yen)
9th place: ESTEE LAUDER Double Wear Stay in Place Makeup (7,590 yen)
10th place: DIOR Addict Lip Glow Oil (4,950 yen)
(The full list of the Best Cosmetics Awards 2026 Mid-Year can be found at the @cosme website! → https://www.cosme.net/bestcosme/)
For more cosmetics rankings from different categories on the latest @cosme Best Cosmetics Awards, please check out listed articles, below!
▽The Latest Japanese Cosmetics Ranking 2025 Year-End▽
▼Japanese Cosmetics Ranking Archive▼
▽Hall of Fame▽
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"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.
Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.
Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.
With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!
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