Starbucks Japan New Strawberry Frappuccino 2025
“The ICHIGO Frappuccino” to be Released in Summer 2025
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Starbucks Japan releases various seasonal beverages and merchandise throughout the year besides their regular menu and they are highly popular among Starbucks fans, especially, limited-edition frappuccino featuring seasonal themes or ingredients.
Strawberry flavoured frappuccinos have been released many times in past with small changes of tastes and flavours, and it’s one of the most popular seasonal beverages of Starbucks Japan.
In early April, Starbucks Japan will release a new strawberry flavoured frappuccino “The ICHIGO Frappuccino”, as the first part of their 2025 summer collection “HOTEL STARBUCKS”. You can enjoy a luxurious experience with the texture, the rich fruitiness, and the overflowing flavor of strawberry. In addition, there will be a lineup of gorgeous strawberry foods.
Let’s get ready for the summer with the Starbucks Japan’s new frappuccino! Starbucks Japan’s The ICHIGO Frappuccino will be sold from 9 April 2025 at Starbucks stores nationwide!
The ICHIGO Frappuccino
“The ICHIGO Frappuccino” is a drink that is reminiscent of a drink you would enjoy in a modern classical bar. With one sip, you can feel the juicy fruitiness of a strawberry in your mouth, with a perfect balance of sweetness and sourness. The luxurious texture of the strawberry pulp, jelly, and seeds will give you a sense of satisfaction as if you were tasting the strawberry itself. Furthermore, by mixing in whipped cream, it turns into a rich and creamy taste reminiscent of a hotel dessert.
And what really catches your eye is the vivid and rich red color of a ripe strawberry. The frappuccino, which expresses the rich flavor of strawberries as it is, is visually gorgeous and gives you a sense of exhilaration as if you were tasting a special dessert.
It fully brings out the charm of strawberries, such as their sweetness, sourness, texture, aroma, and beautiful red color, creating a strawberry experience that goes beyond real strawberries. Enjoy a luxurious moment where you can experience the world of “HOTEL STARBUCKS”.
Price: 707 yen (take-away)/720 yen (eat-in) *tall size only
Sales Period: 9 April to 27 May 2025
Starbucks Coffee HOTEL THE ICHIGO
Starbucks Coffee HOTEL THE ICHIGO will open in Shibuya (RAYARD MIYASHITA PARK North 1F “or”) for only four days from 4 to 7 April 2025. The store will sell The ICHIGO Frappuccino before the nationwide sale on 9 April.
The limited-time Starbucks store will deliver a special experience in a space that expresses the world of “HOTEL STARBUCKS”, the theme of the summer season this year, and “a strawberry experience beyond real strawberries”.
It will create a high-quality moment as if you had stepped into a hotel, inviting you to take a step away from your daily routine and enjoy a special time just for yourself.
Location: RAYARD MIYASHITA PARK North1F 「or」
Date: 4 to 7 April 2025
Hours: 11:00~22:00 (last order at 21:30)
Strawberry Food
The Strawberry Tart and Strawberry Donut will be available as sweets that allow you to further enjoy the world of HOTEL STARBUCKS.
The Strawberry Tart is a cake that you can enjoy the sweet and sour taste of the strawberries that fill your mouth along with the crunchy texture of the tart while being wrapped in the rich flavor of the strawberry filling.
The Strawberry Donut is made with a moist and chewy dough that is filled with sweet and sour strawberry sauce and finished with a gently sweet strawberry coating. It is further topped with strawberry toppings, creating a luxurious taste that spreads the strawberry flavor with every bite.
Enjoy a luxurious break time that will take you away from your daily life and invite you to a special moment with sweets that are packed with the charm of strawberries.
Price:
Strawberry Tart 560 yen (take-away)/570 yen (eat-in)
Strawberry Donut 304 yen (take-away)/310 yen (eat-in)
Sales Period: from 9 April 2025
For more information about exclusive items by Starbucks Japan, please check the following links!
For upcoming events and seasonal information in Japan, please check out these articles, too!
Written by
"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.
Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.
Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.
With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!
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