Skin Care Products: Japanese Cosmetics Ranking 2025

Are you looking for the best Japanese skin care products to buy in 2025? The latest ranking of THE BEST COSMETICS AWARDS by @cosme has just been revealed!

@cosme is Japan’s largest and most influential online beauty community. Twice a year (Mid-Year and Year-End), they release the “Best Cosmetics Awards”, crowning the best beauty products based on real user reviews and votes. It is considered the most trustworthy beauty ranking in Japan, reflecting the honest opinions of Japanese consumers.

The 2025 Best Cosmetics Awards have just been announced, featuring the top-rated products of the year. In this article, we have compiled the best skin care products from the 2025 rankings, including the Grand Prize winner, best cleansers, toners, and serums.

If you are planning to shop for cosmetics in Japan or want to update your skin care routine with the latest J-beauty trends, this list is your ultimate guide!

Let’s check out the best skin care products of 2025!

*Please note that this article contains affiliate links.

Best Makeup Remover

1st place: Attenir Skin Clear Cleanse Oil Aroma Type (175ml 1,980 yen/ 350ml 3,630 yen) [Shop Online]

2nd place: Shu Uemura Ultime8∞ Sublime Beauty Cleansing Oil (150ml 6,270 yen/450ml 15,400 yen) [Shop Online]

3rd place: ORBIS The Cleansing Oil (110ml 1,980円 / 120ml 2,200円)

Best Point Makeup Remover

1st place: CEZANNE Mascara Remover (528 yen)

2nd place: LA ROCHE-POSAY Respectissime Point Makeup Remover (2,530 yen)

3rd place: CANMAKE Quick Lash Curler Remover (550 yen)

Best Face Wash

1st place: d program Essence In Cleansing Foam (2,090 yen)

2nd place: DR.K ABC-G Peel Wash (100ml 3,300 yen/200ml 4,400 yen)

3rd place: FANCL Softening Milk Wash (1,650 yen)

Best Toner

1st place: BENEFIQUE Reset Clear (4,400 yen)

2nd place: KANEBO Radiant Skin Refiner (4,950 yen) [Shop Online]

3rd place: Naris Up Nature Conc Clear Lotion (990 yen)

Best Booster Serum

1st place: LANCOME Genifique Ultimate Serum (30ml 12,430 yen/ 50ml 18,700 yen/ 115ml 34,980 yen)

2nd place: RMK W Treatment Oil (4,400 yen) [Shop Online]

3rd place: Guerlain Abeille Royal Watery Oil Serum (15ml 8,140 yen/30ml 14,300 yen/ 50ml 19,800 yen)

Best Lotion

1st place: KANEBO Skin Harmonizer (5,500 yen)

2nd place: SOFINA iP Treatment Lotion (2,420 yen)

3rd place: SEKKISEI Brightening Essence Lotion (4,180 yen)

Best Serum

1st place: SK-II GENOPTICS Infinitaura Essence (30ml 22,000 yen/ 50ml 33,000 yen)

2nd place: Anua PDRN Hyaluronic Acid 100 Serum (2,970 yen)

3rd place: ELIXIR The Serum (8,910 yen)

Best Emulsion

1st place: CareCera AP High Moisture Pre-Barrier Milk (1,870 yen)

2nd place: AQUALABEL Treatment Milk Brightening Moist (1,650 yen)

3rd place: COSME DECORTE Hydra Clarity Conditioning Treatment Softner ER (6,050 yen)

Best Oil & Balm

1st place: ONE BY KOSE Serum Shield (5,940 yen)

2nd place: Minon Amino Moist Aging Care Oil (1,650 yen)

3rd place: NEAL’S YARD REMEDIES Wild Rose Beauty Balm (15g 4,510 yen/ 50g 9,570 yen)

Best Face Cream

1st place: DECORTE Liposome Advanced Repair Cream (11,000 yen)

2nd place: SOFINA iP Golden Time Repair Night Treatment Cream (2,970 yen)

3rd place: ESTEE LAUDER Aqua Charge Milky Cream (9,900 yen)

Best Mist Type Skincare

1st place: Curel Deep Moisture Spray (60g 990 yen/ 150g 1,980 yen/ 250g 2,750 yen)

2nd place: COSME DECORTE Medicated Micro Balm Lotion (150ml 4,070 yen/ 250ml 5,500 yen)

3rd place: ELIXIR Luminous Glow Spray (1,980 yen)

Best Sheet Mask

1st place: Lululun Hydra V Mask (7pc 880 yen/28pc 2,640 yen) [Shop Online]

2nd place: Torriden Dive In Mask (1pc 275 yen/3pc 825 yen/10pc 2,750 yen)

3rd place: Anua PDRN 100 Hyaluronic Acid Serum Mask (7pc 770 yen)

Best Exfoliator & Face Peel

1st place: SOFINA iP Peeling Mousse Serum (55g 2,200 yen/120g 4,290 yen)

2nd place: HAP + R Face Scrub (2,200 yen)

3rd place: ONE BY KOSE Clear Peel Serum (3,850 yen)

Best Overnight Mask

1st place: d program Medicated Night Gel Mask (3,520 yen)

2nd place: ELIXIR Balancing Oyasumi Mask (1,980 yen)

3rd place: BAUM Aromatic Sleeping Mask (7,700 yen)

Best Rinse-Off Mask

1st place: Cher Couleur o/rebirth (15ml 3,850 yen/ 50ml 11,000 yen)

2nd place: Innisfree Super Volcanic Pore Clay Mask (1,950 yen)

3rd place: pdc Wafood Made Sake Kasu Pack (1,320 yen) [Shop Online]

Best Eyelash Serum

1st place: Mizuhashihojudo EMAKED (6,600 yen)

2nd place: MAJOLICA MAJORCA Lash Jelly Drop EX Premium (2,420 yen)

3rd place: Heroine Make Eyelash Serum EX (1,320 yen)

Best Eye Care

1st place: Wrinkle Shot Medical Serum (14,850 yen)

2nd place: ASTALIFT The Serum Wrinkle Repair for Night(4,290 yen)

3rd place: Nameraka Honpo Wrinkle Eye Cream (1,045 yen)

Best Lip Care

1st place: LANEIGE Lip Sleeping Mask (2,365 yen)

2nd place: REVLON Kiss Exfoliating Lip Balm (924 yen)

3rd place: Obagi Darma Power X Lip Essence (1,650 yen)

(The full list of the Best Cosmetics Awards 2025 can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

The @cosme rankings are a great way to discover high-quality Japanese cosmetics that are truly loved by locals. You can find most of these products at drugstores, variety stores (like LOFT and Plaza), or department stores across Japan!

Some of products are also sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available.

>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<

For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2025 Mid-Year▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▼More Japanese Beauty Products▼