Makeup Products: Japanese Cosmetics Ranking 2025
Best Makeup Products to Buy in Japan 2025–2026
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We have already introduced the best skin care and base makeup products of 2025, but no beauty routine is complete without a touch of colour! The latest ranking of THE BEST COSMETICS AWARDS by @cosme has revealed the top makeup products that are trending in Japan right now.
@cosme is Japan’s largest and most influential online beauty community. Twice a year, they release the “Best Cosmetics Awards”, crowning the best beauty products based on real user reviews and votes. It is considered the most trustworthy beauty ranking in Japan, reflecting the honest opinions of Japanese consumers.
The 2025 Best Cosmetics Awards (reflecting the best of 2025) have just been announced! While base makeup focused on “natural skin” ,the point makeup trend for 2025 is all about “nuance” and “texture.” From sheer, glossy lips to separated, idol-like lashes, Japanese makeup is evolving to be more sophisticated yet effortless.
In this article, we have compiled the best point makeup products from the latest rankings, including the best eyeshadow, lipstick, mascara, and blush.
Let’s check out the best makeup products of 2025!
*Please note that this article contains affiliate links.
Best Eyeshadow Palette
1st place: SUQQU Signature Color Eyes (7,700 yen)
2nd place: KATE Popping Silhouette Eyeshadow (1,540 yen)
3rd place: DIOR Diorshow 5 Couleurs (9,570 yen)
Best Single Eyeshadow
1st place: LUNASOL Mono Eye Coloration (3,520 yen)
2nd place: RMK Infini Shade Single Eye Shadow (2,530 yen)
3rd place: Bobbi Brown Luxe Eyeshadow (5,940 yen)
Best Eyeliner
1st place: Heroine Make Prime Liquid Eyeliner Rich Keep (1,320 yen)
2nd place: dejavu Lasting Fine Ultra-Fine Cream Pencil (1,320 yen) [Shop Online]
3rd place: CEZANNE Super Sharp Eyeliner EX (638 yen)
Best Under-Eye Makeup
1st place: Wonjungyo Metal Shower Pencil (1,650 yen)
2nd place: too cool for school Art Class Frottage Pencil (1,628 yen)
3rd place: CEZANNE Drawing Eyezone Concealer (660 yen)
Best Mascara
1st place: Wonjungyo Nude Eyelash (1,430 yen)
2nd place: Maybelline Sky High (1,694 yen)
3rd place: upink Fairy Curl Mascara (1,100 yen)
Best Eyebrow
1st place: rom&nd Han All Brow Cara (1,210 yen)
2nd place: Heavy Rotation Coloring Eyebrow EX (924 yen)
3rd place: dejavu Eyebrow Color (880 yen) [Shop Online]
Best Color Lip Care
1st place: DIOR Addict Lip Glow (4,950 yen)
2nd place: Yves Saint Laurent YSL Loveshine Candy Glow Balm (5,940 yen)
3rd place: CLARINS Lip Comfort Oil (3,960 yen)
Best Lipstick
1st place: RMK Dewy Melt Lip Color (4,180 yen)
2nd place: KANEBO Rouge Star Vibrant (4,620 yen)
3rd place: COSME DECORTE Rouge Decorte Cream Glow (5,500 yen)
Best Liquid Lipstick
1st place: fwee 3D Voluming Gloss (1,760 yen)
2nd place: BBIA L’eau Tint (1,600 yen)
3rd place: rom&nd Glasting Color Gloss (1,320 yen)
Best Plump Lipstick
1st place: CANMAKE Plump Lip Care Scrub (594 yen)
2nd place: CANMAKE Muchi Puru Tint (770 yen)
3rd place: Yves Saint Laurent YSL Loveshine Plumping Lip Oil Gloss (4,950 yen)
Best Blush
1st place: CEZANNE Cheek Blush (550 yen)
2nd place: SUQQU Bluring Colour Blush (6,600 yen)
3rd place: NARS Blush N (5,060 yen)
Best Lipstick & Blush
1st place: fwee Lip and Cheek Blurry Pudding Pot (1,980 yen)
2nd place: Chifure Lip & Cheek Balm (550 yen)
3rd place: INTO U Super Matte Lip & Cheek Mud (1,430 yen)
Best Face Palette
1st place: CEZANNE Face Glow Color (660 yen)
2nd place: JUDYDOLL Merihari Master Palette (2,090 yen)
3rd place: Wonjungyo W Daily Mood Up Palette (2,420 yen)
How many of these 2025 award-winning makeup products do you want to add to your collection? From the perfect “Idol” mascara to a luxurious lipstick, these top-rated items are the best way to experience the latest J-beauty trends. You can find most of these products at drugstores, variety stores (like LOFT and Plaza), or department stores across Japan!
Some of products are also sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available.
>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<
For more information about Japanese cosmetics and beauty trends, please check out our other articles!
▽Japanese Cosmetics Ranking 2025 Mid-Year▽
▼Japanese Cosmetics Ranking Archive▼
▽Hall of Fame▽
▼More Japanese Beauty Products▼
Written by
"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.
Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.
Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.
With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!
You can also find my stories here ▶ https://medium.com/@nahobm
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