Top 10 Things to Do in Japan in July

Best things to do & places to visit in Japan in July

Lavender field in Hokkaido in summer

July is a great month when the Japanese summer finally arrives! Here are 10 best things to do in Japan in July, including summer festivals, events, and popular beaches!

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Japan in July

July in Japan is the epitome of summer. With daytime average temperatures in the capital city of Tokyo ranging between 24-28°C (75.2-82.4°F), it’s warm and sometimes quite humid. As the month progresses, many areas see the end of the rainy season (Tsuyu), bringing clearer skies and sunnier days.

For students, July marks the beginning of the summer holidays. Schools close their doors, giving families an opportunity to travel or participate in various summer activities. One notable event in July is Marine Day (Umi no Hi), celebrated on the third Monday of the month. This day not only honors the sea’s significance in an island nation like Japan but also marks the official opening of many beaches for the season.

July is alive with color and festivities, and you’ll find an array of summer festivals featuring traditional dances, foods, and games across the country. Moreover, the night skies light up as numerous firework displays are held. These fireworks festivals are a significant summer attraction, drawing locals and tourists alike.

All these factors combined make July an optimal travel season. So, if you’re considering a trip to Japan, July offers a vibrant and culturally immersive experience.

Things to Do in Japan in July

1. Join Summer Festivals Held across the Country

Traditional Japanese summer festivals are held throughout the summer at a number of cities across Japan, and it’s one of the best ways to experience and learn the tradition and history of Japan.

-Kyoto Gion Festival

Kyoto Gion Festival (祇園祭) is counted as one of the three greatest festivals in Japan. This traditional festival has been held for over 1,000 years at Yasaka Shrine, a famous shrine in Kyoto’s Gion area. It takes place for the entire month of July, yet the main event with procession is held on the 17th and 24th.

More information about Gion Festival ▶ Gion Festival: The Complete Guide

Date: 1–31 July (main events: 17 and 24 July)

Map: https://goo.gl/v1KwOr

<< Book your tickets to Gion Festival!! >>

-Shonan Hiratsuka Tanabata Festival

Tanabata Festival, a.k.a. Star Festival, is a traditional annual event in Japan, which celebrates the meeting of two lovers separated by the Milky Way. Shonan Hiratsuka Tanabata Festival (湘南ひらつか七夕まつり) is one of the biggest Tanabata festivals in Japan, and it’s about 1 hour away from central Tokyo.

Date: early July

Map: https://goo.gl/5o8INX

Official Website: http://www.tanabata-hiratsuka.com/ (Japanese)

For more info, please check out the link below!

2. Watch Spectacular Fireworks

Along with traditional summer festivals, fireworks festivals are also a summer staple in Japan. From small to large scale, fireworks festivals are held in a number of cities across Japan during the summer.

-Sumida River Fireworks Festival

The biggest fireworks festival in the country, Tokyo’s traditional Sumida River Fireworks Festival, features approximately 22,000 fireworks, and attracts nearly 1 million viewers. The festival is held on the last Saturday of July every year.

Official Website: https://www.sumidagawa-hanabi.com/

Map: https://goo.gl/dXiAQ0

More info about fireworks festivals in Japan:
Japan ▶ Best Fireworks in Japan in Summer
Tokyo ▶ Best Fireworks in Tokyo in Summer
Osaka ▶ Best Fireworks in Osaka in Summer

3. Hit the Beach

Beach in summer crowded by visitors

Japanese beach season officially kicks off from early to mid July, depending on locations, and lasts till the end of August. During the season, beaches are lined with beach huts offering food, drinks, rental facilities, toilets, showers, etc. Although Tokyo is not a beach destination, there are some great ones accessible from the city.

Beaches near Tokyo ▶ Best Beaches near Tokyo

Beaches in Japan ▶ Best Beaches in Japan apart from Okinawa

Beaches in Okinawa ▶ Best Beaches in Okinawa

4. Fuji Rock Festival: Join the Country’s Biggest Outdoor Music Event

The biggest outdoor music festival in Japan, Fuji Rock Festival, is held over 3 days on the last weekend of July. Set in the sprawling nature in the Naeba area, Niigata Prefecture, the event gives people a unique experience to enjoy music in a relaxing environment. The event also features some of the biggest names every year, and past performers include Red Hot Chili Peppers, The Chemical Brothers, Björk, Muse, Foo Fighters, Radiohead, Oasis, and more!

5. Cool off with the Mountain Breeze at Kamikochi

Kappabashi Bridge at Kamikochi, Nagano

Are you an active person but not a beach bum?? Then hiking would be the best option! Summer is a great season for hikers in Japan, and many trails will be officially open through spring and summer. One of the best hiking spots in Japan is Kamikochi in the Northern Japan Alps of Nagano Prefecture. Kamikochi is famous for the scenic hiking trails with several beautiful viewpoints, and it’s highly recommended for both beginners and advanced hikers.

6. Sumo Nagoya Basho

The grand Sumo tournaments are held 6 times every year in Japan: three in Tokyo (January, May, and September) and one in Osaka (March), Nagoya (July), and Fukuoka (November), and each tournament lasts for 15 days. The grand Sumo Tournament in the Nagoya venue is held annually in early to mid-July.

<< Get Tickets for the Sumo Wrestling Tournament in Nagoya >>

7. Chill at Kawadoko

Kawadoko (or Kawayuka) is a traditional style of restaurant in Kyoto, especially for the summer time. Kyoto’s iconic river, Kamogawa, has a number of cafes and restaurants lined up, which extend their wooden open-air terrace towards the river only in the summer. Enjoy food and drinks, and relax with the sound of the river streaming by nature!

8. Enjoy the Summer Treat: Shaved Ice

Cute Polar Bear shaped shaved ice in Tokyo

There are a number of “Summer Foods” in Japan, such as cold noodles, watermelon, but I’d say the best one is shaved ice. It’a traditional summer dessert in Japan and a perfect way to cool down in the hot weather. There are numbers of shaved ice (Kakigori in Japanese) cafes in Tokyo, offering wonderful shaved ice desserts, which are not shaved ice as you would imagine with simple crushed ice and sweet syrup, but stand out as one deluxe dessert.

9. Admire Hokkaido’s Lavender Fields

Lavender farm in Furano, Hokkaido

Summer is an amazing season to visit Hokkaido, especially in the central part as there are numbers of flower fields which turn into a colourful wonderland. Lavender at Furano area is one of the most popular flowers to see in Japan, and the best month is usually July. For more information about flower fields in Hokkaido, check out the link below:

More places to enjoy lavender in Japan:

10. Visit Okinawa

Okinawa is arguably the best beach destination in Japan. The southern tropical islands is famous for its white sand and turquoise water. So why should you visit Okinawa in July? The answer is simply to avoid crowds. As school holiday kicks off from mid to end July in Japan, Okinawa’s high season begins accordingly till the end of August. From mid June to mid July is an ideal time to visit Okinawa since it’s less crowds and price could be lower.

Check more info about Okinawa’s beaches
▶ 5 Best Beach Resorts in Okinawa


▽Check out this Japan Bucket List of 30 Best Things to Do throughout the year!▽

▼Check out the Travel Info in Japan in August!▼

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▶︎Perfect Guide to Get WiFi Connection in Japan
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Did you enjoy the list? For more ideas about traveling in Japan in the summer, please check out the listed articles below!

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Written by

"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.

Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.

Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.

With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!

You can also find my stories here ▶ https://medium.com/@nahobm