Body and Hair Care Products: Japanese Cosmetics Ranking 2025
Best Body Care and Hair Products to Buy in Japan 2025–2026
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We have covered the best skin care and makeup products of 2025, but true Japanese beauty is about caring for yourself from head to toe. To help you achieve silky hair and glowing skin all over, we have compiled the latest ranking of THE BEST COSMETICS AWARDS by @cosme.
@cosme is Japan’s largest and most influential online beauty community. Twice a year, they release the “Best Cosmetics Awards,” crowning the best beauty products based on real user reviews and votes. It is considered the most trustworthy beauty ranking in Japan, reflecting the honest opinions of Japanese consumers.
The 2025 Best Cosmetics Awards (reflecting the best of 2025) have just been announced! While facial skincare often steals the spotlight, the body and hair care categories are where you can find some of the best hidden gems in Japanese drugstores. This year, the trend is focused on “Salon Quality at Home” products that deliver professional results without the high price tag.
Here are the best body and hair care products of 2025 that you need to add to your shopping list!
*Please note that this article contains affiliate links.
Best Body Care
1st place: Curel Bath Time Moist Barrier Cream (1,980 yen)
2nd place: Care Cera AP Face & Body Milk (1,320 yen)
3rd place: FANCL Body Milk Brightening & Aging Care (1,320 yen)
Best Body Wash
1st place: HACCI Body Wash Bee Hug (6,600 yen)
2nd place: NIVEA Angel Skin Body Wash Savon & Bouquet Scent
(Open Price)
3rd place: YOHADA Body Wash (Open Price)
Best Intimate Area Care
1st place: LABIOME Barrier Bio Soap (1,320 yen)
2nd place: Summer’s Eve Feminine Wash Sheer Beauty (1,188 yen)
3rd place: iroha INTIMATE WASH Foam Type (1,650 yen)
Best Deodorant
1st place: CLINIQUE Antiperspirant Deodorant Roll-On (4,950 yen)
2nd place: Deonatulle Sarasara Cream (990 yen)
3rd place: Deonatulle Sarasara Deodorant Powder (Open Price)
Best Hand Care
1st place: LISSAGE Hand Change Performer (1,650 yen)
2nd place: Infinity Beauty Hand Serum Wrinkle & Bright (1,760 yen)
3rd place: Hand Cream for Business Use (1,320 yen)
Best Nails
1st place: CANMAKE Foundation Colors (396 yen)
2nd place: ettusais Quick Care Coat (1,265 yen)
3rd place: Nail Holick (330 yen)
Best Fragrance
1st place: DECORTE Kimono Yui Eau De Toilette (15ml 3,520 yen/50ml 9,130 yen) [Shop Online]
2nd place: Jo Malone London English Pear & Freesia Cologne (30ml 11,880 yen/50ml 16,900 yen/100ml 23,650 yen) [Shop Online]
3rd place: Narciso Rodriguez For Her Pure Musc Eau De Parfum (10ml 3,630 yen/ 30ml 11,220 yen/ 50ml 16,830 yen/ 100ml 22,000 yen)
Best Shampoo & Treatment
1st place: THE ANSWER Super Lamellar Shampoo & Ex Moist Treatment For Daily Damage (Open Price)
2nd place: ReFa Milk Protein Shampoo & Treatment (1,980 yen)
3rd place: melt Smooth Shampoo & Treatment (1,980 yen)
Best Hair Care
1st place: COSME DECORTE AQ Boosting Treatment Hair Serum (5,830 yen)
2nd place: Predia Fango Head Cleanse SPA + (2,200 yen)
3rd place: SABON Head Scrub Refreshing (2,420 yen)
Best Hair Color
1st place: PRIOR Hair Foundation (1,650 yen)
2nd place: CIELO Color Treatment (Open Price)
3rd place: L’oreal Paris Excellence Cream Type (1,639 yen)
Best Hair Styling
1st place: ALLIE Chrono Beauty UV Hair Color Lasting & Styling Balm (2,750 yen)
2nd place: Cape For Active Mascara for Bangs (1,320 yen) [Shop Online]
3rd place: ReFa Lock Oil (2,640 yen) [Shop Online]
Best Beauty Tools & Accessories
1st place: ROSY ROSA Multi Foundation Puff 2P (638 yen)
2nd place: ROSY ROSA Powder Brush EX (2,200 yen)
3rd place: &be Black Sponge (770 yen)
Best Beauty Appliances
1st place: ReFa SKIM SHAVER (5,280 yen)
2nd place: ReFa Beautech Straight Iron Pro (Open Price)
3rd place: Panasonic Hair Dryer Nano Care EH-NA0J (Open Price)
Best Daily Goods
1st place: Oisesan Cleansing Salt Spray (1,320 yen)
2nd place: Utamaro Cleaner (517 yen)
3rd place: Kobayashi 1 Teki Shoshugen (349 yen)
Best Inner Care
1st place: ORBIS Defencera (3,456 yen)
2nd place: The Collagen Drink (297 yen)
3rd place: Cycle.me Jelly Plus (162 yen)
Best Oral Care
1st place: Dentiste (1,595 yen)
2nd place: NONIO Tongue Cleaning Gel (Open Price)
3rd place: Weltec Con Cool F (1,100 yen)
Best Bath Soaks
1st place: AYURA Aroma Herbal Bath (1pc 264 yen/ 8pc 1,980 yen)
2nd place: AYURA Herbal Hot Spa (1pc 385 yen / 8pc 2,200 yen)
3rd place: Kneipp Gute Nacht Bath Salt Hop Valerian Scent (50g 220 yen/ 850g 2,860 yen)
Best Feminine Goods
1st place: Sofy Hadaomoi Organic Cotton (Open Price)
2nd place: Elis Shin Suhadakan (Open Price)
3rd place: Sofy Soft Tampon (Open Price)
Which of these 2025 award-winning body and hair care products would you like to try? From high-tech scalp cleansers to ceramide-rich body milks, these Japanese beauty secrets are the key to looking your best from top to bottom. You can find most of these items at drugstores, variety stores (like LOFT and Plaza), or department stores across Japan!
Some of products are also sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available.
>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<
For more information about Japanese cosmetics and beauty trends, please check out our other articles!
▽Japanese Cosmetics Ranking 2025 Mid-Year▽
▼Japanese Cosmetics Ranking Archive▼
▽Hall of Fame▽
▼More Japanese Beauty Products▼
Written by
"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.
Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.
Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.
With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!
You can also find my stories here ▶ https://medium.com/@nahobm
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