Skin Care Products: Japanese Cosmetics Ranking 2025 Mid-Year

@cosme, Japan’s leading cosmetics portal and online beauty community, is one of the most trusted and influential sources for beauty lovers around the world. Twice a year (in June and December ), @cosme releases its Best Cosmetics Awards, spotlighting the most popular and trending beauty products across categories such as skin care, makeup, body care, and hair care.

What makes these awards especially credible is that the rankings are based on thousands of real user reviews in Japan. If you’re a fan of J-beauty or just curious about what’s hot in the Japanese beauty scene, the @cosme Best Cosmetics Awards are a must-follow.

The 2025 Mid-Year edition of the Best Cosmetics Awards has just been announced, revealing the top-performing and best-selling beauty products in Japan for the first half of the year.

In this article, we’re highlighting the skincare category, including cleansers, lotions, serums, creams and sheet masks. If you’re shopping in Japan or exploring new J-beauty picks from abroad, this list will help you discover the most loved skincare products in Japan right now. Let’s take a look at what’s trending in Japanese skincare in 2025!

Best Cleanser

1st place: Duo The Cleansing Balm Black Repair (18g 836 yen/ 66g 2,970 yen/ 90g 3,960 yen)

2nd place: Wonjungyo Daily Milk Cleansing Sheet (1,870 yen)

3rd place: Sekkisei Brightening Cleansing Oil (30ml 660 yen/ 135ml 2,200 yen/ 150ml 2,750 yen)

Best Face Wash

1st place: Kanebo Comfort Stretchy Wash (6,050 yen)

2nd place: AQUALABEL Esthetic Cleansing Gel (1,430 yen)

3rd place: Suisai Beauty Clear Pink Powder Wash (15pc 990 yen/32pc 1,980 yen)

Best Toner

1st place: Obagi C Clear Advanced Lotion (140ml 4,400 yen/150ml 4,950 yen)

2nd place: HADABISEI Medicated Brightening Toner (Open Price)

3rd place: TRANSINO Brightening Clear Lotion (Open Price)

Best Emulsion

1st place: ALBION INFINESSE Brightening Concentrate Milk (7,700 yen)

2nd place: TRANSINO Brightening Clear Milk (Open Price)

3rd place: DR.CI:LABO VC100 Emulsion EX (28ml 1,089 yen/ 150ml 5,390 yen)

Best Serum

1st place: SK-Ⅱ GENOPTICS Infinitaura Essence (30ml 22,000 yen/ 50ml 33,000 yen/ 75ml 45,430 yen)

2nd place: SHISEIDO Ultimune Power Infusing Serum (30ml 9,900 yen/ 50ml refil 14,630 yen/ 50ml 15,180 yen/ 75m 19,800 yen)

3rd place: HAKU Melano Focus IV (11,000 yen)

Best Face Cream & Gel

1st place: Domohorn Wrinkle Cream 20 (14,300 yen)

2nd place: SHISEIDO BENEFIANCE Brightening Gel Cream (10,450 yen)

3rd place: DRIPTUNE Fermented Cream (1,958 yen)

Best Mist Type Skin Care

1st place: N Organic Vie Moist Milk Mist (4,180 yen)

Best Sheet Mask

1st place: Lululun Hydra AZ Mask (7 sheets 770 yen/ 28 sheets 2,420 yen)

2nd place: Anua Azelaic Acid 15 Intense Calming Serum Mask (7 sheets 770 yen)

3rd place: Anua Rice 70 Intense Moisturizing Milk Mask (7 sheets 770 yen)

Best Exfoliating

1st place: hadatore Peel Mask 13 (7 sheets 770円)

Best Eye Care & Eyelash Serum

1st place: ORBIS Retifocus Eye Cream (3,300 yen)

2nd place: CEZANNE Eyelash Essence (792 yen)

3rd place: The Ordinary A Solution 10 (1,760 yen)

Best Lip Care

1st place: DR.K ABC-G Lip Serum (2,970 yen)

2nd place: MAQuillAGE Dramatic Essence Lip Care (2,420 yen)

3rd place: Paul & Joe Beaute Moisturizing Lip Stick (1,650 yen)

(The full list of the Best Cosmetics Awards 2025 Mid-Year can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

For more cosmetics rankings from different categories on the latest @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Year-End▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽