Skin Care Products: Japanese Cosmetics Ranking 2024 Mid-Year

Best Skin Care Products to Buy in Japan 2024

@cosme, a Japanese cosmetics portal/shopping website, is one of the biggest and the most influential online beauty communities in the world today. The cosmetics awards hosted by @cosme, Best Cosmetics Awards are revealed twice a year in June and December, with the latest rankings of the most popular and trending beauty products by category (skin care, makeup, body care, hair care, etc).

The rankings are known for being trustworthy and genuine as they are based on real users’ reviews in Japan. If you are a fan of Japanese beauty industry and keen to check the latest, trending products, you should definitely check out the rankings of @cosme Best Cosmetics Awards!

The latest version of the Best Cosmetics Awards 2024 Mid-Year has just been revealed, introducing the rankings of the best-selling beauty products in Japan in the first half of the year.

In this article, I would like to share the rankings of the skin care category including face wash, serum, cream and face mask. Let’s find out the best new-buy cosmetics products in Japan in 2024!

*Please note that this article contains affiliate links.


Best Cleanser

1st place: Attenir Skin Clear Cleanse Oil Aroma Type (175ml 1,980 yen/ 350ml 3,630 yen) [Shop Online]

2nd place: Attenir Skin Clear Cleanse Oil Unscented (175ml 1,980 yen/ 350ml 3,630 yen) [Shop Online]

3rd place: shu uemura Black Cleansing Oil (150ml 4,950 yen/450ml 12,100 yen) [Shop Online]

Best Face Wash

1st place: est AC Purifying Massage Wash (4,950 yen) [Shop Online]

2nd place: TRANSINO Clear Gel Wash (Open Price) [Shop Online]

3rd place: Suisai Beauty Clear Fizzy Powder Wash (16pc 1,430 yen/32pc 2,750 yen) [Shop Online]

Best Toner

1st place: SOFINA iP Treatment Lotion (2,420 yen) [Shop Online]

2nd place: KANEBO Skin Harmonizer (5,500 yen) [Shop Online]

3rd place: SEKKISEI Brightening Essence Lotion (200ml 3,850 yen/ 350ml 5,940 yen) [Shop Online]

Best Emulsion

1st place: COSME DECORTE AQ Absolute Emulsion Bright (11,000 yen)

2nd place: dr365 V.C. Drip Stem Emulsion (4,125 yen)

3rd place: AQUALABEL Treatment Milk Brightening Moist (1,650 yen) [Shop Online]

Best Serum and Booster

1st place: SOFINA iP Base Care Serum (55g 2,970 yen/90g 5,500 yen) [Shop Online]

2nd place: COSRX The 6 Peptide Skin Booster (2,600 yen)

3rd place: ALBION Self Whitening Mission (8,800 yen)

Best Face Cream

1st place: LA ROCHE-POSAY CICAPLAST Repair Cream B5+ (2,970 yen) [Shop Online]

2nd place: excel Day Skin Comfort (2,310 yen) [Shop Online]

3rd place: IC.U V Performance (7,150 yen)

Best Sheet Mask

1st place: Lululun Hydra Ex Mask (7pc 880 yen/28pc 2,640 yen) [Shop Online]

2nd place: Lululun Pure Everys (7pc 440 yen/32pc 1,760 yen) [Shop Online]

3rd place: numbuzin №5 Vitamin Spotlight Sheet Mask (1pc 290 yen/4pc 1,090 yen) [Shop Online]

Best Eyelash Serum

1st place: UZU Eyelash Serum (1,694 yen) [Shop Online]

2nd place: Yunth Eyelash Serum (3,960 yen) [Shop Online]

3rd place: Scalp D Eyelash Serum Pure (1,780 yen) [Shop Online]

Best Eye Care

1st place: ONE BY KOSE Wrinkle Double Repair (2,970 yen) [Shop Online]

2nd place: DIOR Capture Totale Hyalushot (12,980 yen)

3rd place: Cle de Peau Beaute Eye Contour Cream Supreme (29,150 yen)

Best Lip Care

1st place: GUERLAIN KissKiss Bee Glow (4,950 yen)

2nd place: COSME DECORTE Plumping Lip Serum (4,620 yen)

3rd place: ADDICTION Lip Serum (3,300 yen)


(The full list of the Best Cosmetics Awards 2024 can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

Do you want to shop listed beauty products? Some of products are sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available 🙂

>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<

For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Mid-Year▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽

Written by

"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have spend almost a decade living and exploring countries across the world. Based on my travel experience, I'd love to share my knowledge and tips for travelling with my readers. I hope my stories help you plan your trip and have a great time in Japan 🌈