Best Skin Care Products to Buy in Japan 2024–2025
The latest rankings of the best Japanese beauty products have just been announced! @cosme, the biggest and the most influential beauty portal site in Japan has released the list of this year’s most popular and well-loved beauty products on The Best Cosmetics Awards 2024. Let’s find out the latest and the most trending beauty products of the year selected by real users!
@cosme hosts the beauty award “The Best Cosmetics Awards” twice a year in June (mid-year) and December (year-end), listing up the most popular and trending cosmetics products from various categories (skincare, makeup, body care, hair care, etc). The rankings are based on actual users’ votes, so it’s genuine and up-to-date. The Best Cosmetics Awards are top-rated and influential among cosmetics fans worldwide, and winning products tend to become even more popular or sell out quickly after awards are revealed!
In this article, I’d like to share the top three products from The Best Cosmetics Awards 2024: skin care category including cleanser, face wash, toner, cream, sheet mask, and more. Let’s find out the best Japanese skin care products to buy in Japan in 2024–2025!
*Please note that this article contains affiliate links.
Best Makeup Remover
1st place: Attenir Skin Clear Cleanse Oil Aroma Type (175ml 1,980 yen/ 350ml 3,630 yen) [Shop Online]
2nd place: Heroine Make Speedy Mascara Remover (924 yen) [Shop Online]
3rd place: Shu Uemura Ultime8∞ Sublime Beauty Cleansing Oil (150ml 5,720 yen/450ml 14,850 yen) [Shop Online]
Best Face Wash
1st place: d program Essence In Cleansing Foam (2,090 yen)
2nd place: ORBIS U Dot Foaming Wash (2,310 yen)
3rd place: Melano CC Deep Clear Enzyme Cleanser (715 yen)
Best Lotion
1st place: d program Moist Care Lotion (3,740 yen)
2nd place: KANEBO Skin Harmonizer (5,500 yen)
3rd place: Curel Deep Moisture Spray (60g 990 yen/150g 1,980 yen/350g 2,750 yen) [Shop Online]
Best Toner
1st place: KANEBO Radiant Skin Refiner (4,950 yen) [Shop Online]
2nd place: BENEFIQUE Reset Clear (4,400 yen)
3rd place: Naris Up Nature Conc Clear Lotion (990 yen)
Best Booster
1st place: VT Reedle Shot 100 (3,520 yen)
2nd place: VT Reedle Shot 300 (4,730 yen)
3rd place: COSRX The 6 Peptide Skin Booster Serum (2,480 yen)
Best Emulsion
1st place: COSME DECORTE AQ Absolute Emulsion Micro Radiance Ⅱ (11,000 yen)
2nd place: ELIXIR Brightening Moisture Emulsion Ⅱ (4,290 yen) [Shop Online]
3rd place: ELIXIR Bouncing Moisture Emulsion Ⅱ (3,850 yen)
Best Serum
1st place: SHISEIDO Ultimune Power Infusing Concentrate IIIn (13,200 yen)
2nd place: SOFINA iP Base Care Serum (55g 2,970 yen/90g 5,500 yen) [Shop Online]
3rd place: HAKU Melano Focus EV (11,000 yen)
Best Face Cream
1st place: KANEBO Cream In Day (20g 4,620 yen/40g 8,800 yen)
2nd place: DECORTE Liposome Advanced Repair Cream (11,000 yen)
3rd place: LA ROCHE-POSAY CICAPLAST Repair Cream B5+ (2,970 yen) [Shop Online]
Best Oil and Balm
1st place: ONE BY KOSE Serum Shield (5,500 yen)
2nd place: RMK W Treatment Oil (4,400 yen) [Shop Online]
3rd place: Guerlain Abeille Royale Advanced Watery Oil (30ml 13,750 yen/50ml 19,360 yen)
Best Sheet Mask
1st place: numbuzin №5 Vitamin Spotlight Sheet Mask (1pc 290 yen/4pc 1,090 yen) [Shop Online]
2nd place: Lululun Hydra V Mask (7pc 770 yen/28pc 2,420 yen) [Shop Online]
3rd place: Torriden Dive In Mask (1pc 275 yen/3pc 825 yen/10pc 2,750 yen)
Best Exfoliator
1st place: ONE BY KOSE Clear Peel Serum (3,850 yen)
2nd place: HAP + R Face Scrub (2,200 yen)
3rd place: Dior Prestige Le Sucre de Gommage (16,500 yen)
Best Overnight Mask
1st place: IHADA Night Pack (1,980 yen)
2nd place: LANEIGE Bouncy Sleeping Mask (3,690 yen)
3rd place: ELIXIR Balancing Oyasumi Mask (1,980 yen)
Best Rinse-Off Mask
1st place: SOFINA iP Pore Clearing Gel Wash (1,980 yen)
2nd place: pdc Wafood Made Sake Kasu Pack (1,320 yen) [Shop Online]
3rd place: Innisfree Super Volcanic Pore Clay Mask (1,950 yen)
Best Eyelash Serum
1st place: Mizuhashihojudo EMAKED (6,600 yen)
2nd place: MAJOLICA MAJORCA Lash Jelly Drop EX Premium (2,420 yen)
3rd place: Heroine Make Eyelash Serum EX (1,320 yen)
Best Eye Care
1st place: ELIXIR Retinol Power Wrinkle Smoothing Cream (8,690 yen)
2nd place: DECORTE Liposome Advanced Repair Eye Serum (8,250 yen)
3rd place: Nameraka Honpo Wrinkle Eye Cream (1,045 yen)
Best Lip Care
1st place: Visee Essence Lip Plumper (1,430 yen) [Shop Online]
2nd place: REVLON Kiss Exfoliating Lip Balm (924 yen)
3rd place: LANEIGE Lip Sleeping Mask (2,365 yen)
(The full list of the Best Cosmetics Awards 2024 can be found at the @cosme website! → https://www.cosme.net/bestcosme/)
Do you want to shop listed beauty products?? Some of products are sold overseas or online with global shipping option. You can check the link below to see if your favourite Japanese cosmetics products are available 🙂
>>Shop Japanese Beauty Items Online with FREE Worldwide Shipping<<
For more cosmetics rankings from different categories and the “Hall of Fame” beauty products from @cosme Best Cosmetics Awards, please check out listed articles, below!
▽Japanese Cosmetics Ranking 2024 Mid-Year▽
▼Japanese Cosmetics Ranking Archive▼
▽Hall of Fame▽
▽More Japanese Beauty Products▽
Written by
"The world is my oyster" A globetrotter 🌎 and hammock lover 🌞 who loves taking adventures to fuel wanderlust. Born and raised in Japan, I have spend almost a decade living and exploring countries across the world. Based on my travel experience, I'd love to share my knowledge and tips for travelling with my readers. I hope my stories help you plan your trip and have a great time in Japan 🌈