Makeup Products: Japanese Cosmetics Ranking 2025 Mid-Year

The latest edition of the @cosme Best Cosmetics Awards has just been revealed! @cosme, Japan’s largest and most trusted online beauty portal and shopping site, has announced its 2025 Mid-Year Rankings, showcasing the hottest new cosmetics by category including skin care, makeup, body care, and more. These rankings are based on authentic reviews from real users in Japan, making them a reliable guide to what’s truly trending in the beauty world right now.

In previous articles, I’ve shared the latest rankings for skin care and base makeup, and now, it’s time to spotlight the best new point makeup products from the first half of the year. From mascara and eyeliner to lipstick and blush, here are the most loved and buzzworthy items to shop for in Japan in 2025!

Best Eyeshadow Palette

1st place: KATE Mellow Brown Eyes (1,320 yen)

2nd place: SNIDEL BEAUTY Eye Designer (6,600 yen)

3rd place: ALBION EXCIA Eye Color Volonte (6,600 yen)

Best Single Colour Eyeshadow

1st place: RMK Infini Shade Single Eye Shadow (2,530 yen)

2nd place: Elegance Silky Liquid Eyes (3,300 yen)

3rd place: ETVOS Mineral Eye Balm (2,750 yen)

Best Eyeliner

1st place: ILM Ultra Thin Liquid Eyeliner (1,320 yen)

2nd place: ANNA SUI Eyeliner Pencil (2,420 yen)

3rd place: Love Liner Cream Fit Pencil (1,320 yen)

Best Mascara

1st place: CANMAKE Metalook Mascara Volume Look (990 yen)

2nd place: Ririmew Lash Keep Mascara (1,815 yen)

3rd place: Cape FOR ACTIVE Curl Lock Mascara Primer (Open Price)

Best Eyebrow

1st place: SANA New Born Shooting Liquid Eyebrow (1,100 yen)

2nd place: KATE Designing Eyebrow 3D (Dual Contour Color) (1,430 yen)

3rd place: KATE Eyebrow Pencil (Powdery Finish) (880 yen)

Best Under-Eye Makeup

1st place: too cool for school Art Class Frottage Pencil (1,628 yen)

2nd place: CANMAKE Plumpuku Coordinate Eyes (792 yen)

3rd place: ADDICTION The Creamy Stick Eyeshadow (2,970 yen)

Best Tinted Lip Care

1st place: DIOR Addict Lip Glow (4,950 yen)

2nd place: Guerlain Kiss Kiss bee Glow Pearly (4,950 yen)

3rd place: TIRTIR Water Mellow Lip Balm (1,650 yen)

Best Lipstick

1st place: COSME DECORTE Rouge Decorte Cream Glow (5,500 yen)

2nd place: KANEBO Rouge Star Breeze (4,620 yen)

3rd place: SUQQU Velvet Fit Lipstick (5,830 yen)

Best Liquid Lipstick

1st place: Wonjungyo Candy Glow Tint (1,540 yen)

2nd place: SAINT LAURENT YSL The Inks Vinyl Cream (6,490 yen)

3rd place: RMK Lip Illuminazor (3,520 yen)

Best Plumping Lip Makeup

1st place: Make Up Forever Super Boost Lip Gloss (4,180 yen)

2nd place: CEZANNE Treatment Lip Balm (638 yen)

3rd place: to/one Petal Blooming Gloss (2,750 yen)

Best Blush

1st place: SAINT LAURENT YSL Make Me Blush Powder (8,360 yen)

2nd place: Enamor Mellow Melting Cheek (2,420 yen)

3rd place: CEZANNE Blend Color Cheek (781 yen)

Best Lipstick & Blush

1st place: fwee Lip and Cheek Glowy Jelly Pot (1,870 yen)

2nd place: Chifure Lip & Cheek Balm (550 yen)

3rd place: MAC Strobe Beam Liquid Blush (4,840 yen)

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(The full list of the Best Cosmetics Awards 2025 Mid-Year can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

For more cosmetics rankings from different categories on the latest @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Year-End▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽