Base Makeup Products: Japanese Cosmetics Ranking 2025 Mid-Year

Japan’s premier beauty platform, @cosme has unveiled its 2025 Mid-Year Best Cosmetics Awards, spotlighting the most popular and trending base makeup products as reviewed by real users across Japan. This trusted biannual ranking, released every June and December, offers invaluable insights into the latest beauty trends and consumer favorites.

In this article, we delve into the top-performing base makeup products of the first half of 2025, encompassing categories such as sunscreen, primer, foundation, BB cream, and more. If you’re a J-beauty enthusiast or new to Japanese cosmetics, this curated list will guide you to the must-have items that are making waves in Japan’s beauty scene right now. Let’s take a look at what’s hot in Japanese base makeup in 2025!

Best Sunscreen

1st place: ELIXIR Day Care Revolution Brightening + ba (3,740 yen)

2nd place: FAS The Black Day Cream (6,600 yen)

3rd place: ANESSA Day Serum (3,498 yen)

Best Face Primer

1st place: La Roche Posay UV Idea XL Protection Tone Up Rose+ (3,960 yen)

2nd place: Paul & Joe Beaute Protecting Primer (4,070 yen)

3rd place: ASTALIFT D-UV Shield Tone Up Rose (4,290 yen)

Best Powder Foundation

1st place: KATE Cover Shield Powder Foundation (1,760 yen)

Best Liquid Foundation

1st place: GIVENCHY Prisme Libre Glow Serum Foundation (8,030 yen)

2nd place: MAQuillAGE Essence Liquid EX (3,740 yen)

3rd place: shu uemura Unlimited Lasting Fluid (7,480 yen)

Best Cream Foundation

1st place: ALBION Studio Tough Wear Solid (4,180 yen)

2nd place: UNMIX Camouflage Foundation (6,600 yen)

3rd place: Maybelline SP Stay Cream Pact Foundation (3,993 yen)

Best Cushion Foundation

1st place: NARS Light Reflacting Serum Cushion Foundation (5,940 yen)

2nd place: TIRTIR Mask Fit AI Filter Cushion (2,970 yen)

3rd place: Wonjungyo Pro Perfecting Cushion Foundation (3,190 yen)

Best Mesh Cushion Foundation

1st place: PRADA Mesh Cushion (11,330 yen)

2nd place: Dior Skin Forever Hydra Glow Cushion (6,710 yen)

3rd place: HERA Reflection Skin Glow Cushion Foundation (6,380 yen)

Best BB & CC Cream

1st place: SK-Ⅱ GENOPTICS CC Primer (9,900 yen)

2nd place: DIOR Prestige White Le Protecteur UV Lumiere (15,950 yen)

3rd place: DECENCIA White F/L BB Cream (4,950 yen)

Best Face Powder

1st place: KANEBO Crystalized Fix Powder (7,150 yen)

2nd place: Make Up Forever HD Skin Pressed Powder (5,720 yen)

3rd place: Cle de Peau Beaute Poudre Transparent (13,200 yen)

Best Concealer

1st place: Visee Color Duo Trick Concealer (1,210 yen)

2nd place: ALBION Studio Layered Trick Concealer (3,850 yen)

3rd place: muice Kuma Mente Powder (990 yen)

Best Highlighter

1st place: DIOR Skin Forever Glow Luminizer (7,810 yen)

2nd place: RMK Radiant Color Stick (3,630 yen)

3rd place: ettusais Glow Skin Face Color (2,200 yen)

Best Contour

1st place: CEZANNE Shading Pencil (660 yen)

(The full list of the Best Cosmetics Awards 2025 Mid-Year can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

For more cosmetics rankings from different categories on the latest @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Year-End▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽