Best New Beauty Products: Japanese Cosmetics Ranking 2025 Mid-Year
The Best Cosmetics Awards 2025 Mid-Year: Grand Prize
The 2025 Mid-Year Edition of the Best Cosmetics Awards has just been revealed, featuring rankings of the most talked-about products released in Japan in the first half of the year. Let’s check out the 10 winners of the Grand Prize, the most honorable prize of the awards in 2025.
What is @cosme’s Best Cosmetics Awards?
If you’re a fan of Japanese beauty products, chances are you’ve heard of @cosme, Japan’s largest and most influential cosmetics portal site. It’s a go-to source for discovering the latest beauty trends, backed by real user reviews and ratings.
Twice a year, in June and December, @cosme hosts the highly anticipated Best Cosmetics Awards, which rank the most popular and top-rated beauty products across categories like skin care, makeup and body care.
These awards are hugely influential among beauty enthusiasts in Japan. Products that receive a top ranking often see a surge in popularity and even sell out shortly after the results are announced.
You can explore each category’s latest rankings and award-winning products here:
▶ Skin Care Products: Japanese Cosmetics Ranking 2025 Mid-Year
▶ Base Makeup Products: Japanese Cosmetics Ranking 2025 Mid-Year
▶ Point Makeup Products: Japanese Cosmetics Ranking 2025 Mid-Year
▶ Body and Hair Care Products: Japanese Cosmetics Ranking 2025 Mid-Year
In this article, we are going through the Top 10 beauty products that received the Grand Prize, the highest honor in the awards. These newly released items have earned the most praise from users so far in 2025. Let’s take a look at the very best beauty products to buy in Japan this year!
Grand Prizes
Grand Prize Winner: THE ANSWER Super Lamellar Shampoo & Ex Moist Treatment For Daily Damage (Open Price)
Runner-up: COSME DECORTE Rouge Decorte Cream Glow (5,500 yen)
3rd place: &be Black Sponge (770 yen)
4th place: SK-Ⅱ GENOPTICS Infinitaura Essence (30ml 22,000 yen/ 50ml 33,000 yen/ 75ml 45,430 yen)
5th place: Lululun Hydra AZ Mask (7 sheets 770 yen/ 28 sheets 2,420 yen)
6th place: GIVENCHY Prisme Libre Glow Serum Foundation (8,030 yen)
7th place: SHISEIDO Ultimune Power Infusing Serum (30ml 9,900 yen/ 50ml refil 14,630 yen/ 50ml 15,180 yen/ 75m 19,800 yen)
8th place: La Roche Posay UV Idea XL Protection Tone Up Rose+ (3,960 yen)
9th place: HAKU Melano Focus IV (11,000 yen)
10th place: ROSY ROSE Powder Fan Brush (1,210 yen)
(The full list of the Best Cosmetics Awards 2025 Mid-Year can be found at the @cosme website! → https://www.cosme.net/bestcosme/)
▽Japanese Cosmetics Ranking 2024 Year-End▽
▼Japanese Cosmetics Ranking Archive▼
▽Hall of Fame▽
▽More Japanese Beauty Products▽
Written by
"The world is my oyster." As a dedicated globetrotter and hammock enthusiast, I’ve spent years chasing new experiences, collecting stories, and discovering the world’s most incredible destinations. Born and raised in Japan, I’ve always had a deep connection to my roots, but my love for adventure has led me to spend over a decade exploring countries across the globe—from culture-rich cities to remote hideaways.
Travel isn't just a hobby for me; it's a lifestyle. I'm constantly searching for new ways to fuel my wanderlust. Over the years, I’ve developed a wealth of knowledge and a treasure trove of tips that make traveling more enjoyable, practical, and meaningful.
Through my experiences, I've come to appreciate not only the beauty of travel but also the importance of understanding diverse cultures, embracing the unfamiliar, and stepping out of my comfort zone. My travels have shaped who I am today, and I’m excited to share those lessons with others.
With Japan Web Magazine, I aim to offer practical advice, insider tips, and firsthand stories that help travelers navigate their journeys to Japan or setting off on a global adventure. From hidden gems in Japan to travel hacks that make any trip smoother, I hope my insights inspire you to embark on your own adventures and make the most of every moment. Let’s explore the world together!
You can also find my stories here ▶ https://medium.com/@nahobm