Body and Hair Care Products: Japanese Cosmetics Ranking 2025 Mid-Year

The latest rankings of the @cosme Best Cosmetics Awards has just been revealed! The world’s leading online beauty portal and shopping site, @cosme has announced its latest edition of 2025 cosmetics rankings, introducing the most trending new cosmetics products by category, including skincare, makeup, body care, and hair care. As these rankings are based on reviews from real users, they can provide a reliable guide to what’s trending in today’s beauty scene.

Following the rankings of skin care, base makeup and point makeup products, in this article, we will be looking at the best new body and hair care products from the first half of the year. From hand creams and fragrances to shampoos and nail care, here are the most trending new items to shop in Japan in 2025!

Best Body Care

1st place: KANEBO Wrapping Body Polisher (4,950 yen)

2nd place: Paul & Joe Beaute Treatment Body Milk (3,850 yen)

3rd place: ARAX Retinol 365 Body Milk (Open Price)

Best Body Wash

1st place: Bouncia Body Soap White Soap Fragrance (3,300 yen)

2nd place: Paul & Joe Beaute Smoothing Body Soap (Open Price)

3rd place: &honey Mellow Airy Foaming Body Wash (1,210 yen)

Best Intimate Area Care

1st place: LABIOME Barrier Bio Soap (1,320 yen)

Best Nail Polish

1st place: COSME DECORTE Skintific Nail Lacquer (3,300 yen)

2nd place: Sally Hansen Super Strength Defense (1,650 yen)

3rd place: BN Moist Nail Oil KER Jasmine Lavender (660 yen)

Best Fragrance

1st place: DIOR Miss Dior Parfum Mini Miss (11,660 yen)

2nd place: Maison Margiela Fragrances Replica Eau de Toilette Afternoon Delight (10ml 5,280 yen/ 30ml 11,880 yen/ 100ml 23,540 yen)

3rd place: Tom Ford Beauty Rose Exposed Eau de Parfum (30ml 28,050 yen/ 50ml 39,600 yen)

Best Shampoo and Conditioner

1st place: THE ANSWER Super Lamellar Shampoo & Ex Moist Treatment For Daily Damage (Open Price)

2nd place: melt Smooth Shampoo & Treatment (1,980 yen)

3rd place: CONCRED High Moisture Maintenance Shampoo & Treatment (Open Price)

Best Hair Care

1st place: THE ANSWER Ex Repair Treatment For Color Damage (Open Price)

2nd place: THE ANSWER Ex Gloss Treatment For Heat Damage (Open Price)

3rd place: THE ANSWER Ex Care & Coat Water Serum (Open Price)

Best Hair Styling

1st place: ALLIE Chrono Beauty UV Hair Color Lasting & Styling Balm (2,750 yen)

2nd place: &honey Matomake Stick Miracle Hold 4.0 (1,078 yen)

3rd place: matomage Hair Styling Stick Regular (693 yen)

Best Beauty Tools

1st place: &be Black Sponge (770 yen)

2nd place: ROSY ROSE Powder Fan Brush (1,210 yen)

3rd place: ROSY ROSE Multi Use Brush Shadow (748 yen)

Best Beauty Appliances

1st place: Panasonic Vitalift RF EX EH-SR86 (Open Price)

Best Daily Goods

1st place: Okuchi Series Okuchi Orange (264 yen)

2nd place: IGNIS Nightwell Bedside Mist (3,850 yen)

Best Inner Care

1st place: Cycle.me Jelly Plus (162 yen)

2nd place: COSME DECORTE Sun Shelter Inner White Protection (6,480 yen)

Best Bath Products

1st place: HACCI Treatment BEE Bath Essence (7,700 yen)

2nd place: umiral Bath Salt (HINOKI) (30g 385 yen/ 350g 1,760 yen)

3rd place: umiral Bath Salt (SAVON) (30g 385 yen/ 350g 1,760 yen)

(The full list of the Best Cosmetics Awards 2025 Mid-Year can be found at the @cosme website! → https://www.cosme.net/bestcosme/)

For more cosmetics rankings from different categories on the latest @cosme Best Cosmetics Awards, please check out listed articles, below!

▽Japanese Cosmetics Ranking 2024 Year-End▽

▼Japanese Cosmetics Ranking Archive▼

▽Hall of Fame▽

▽More Japanese Beauty Products▽