2025 BicCamera Shopping Guide: 20 Must-Buys with Discount Coupon

Visiting Japan? If you think BicCamera is only selling camera equipment, you might be surprised by what you’ll find inside. Despite its name, BicCamera has evolved into a mega-retailer that offers everything from the latest gadgets and beauty tech to Japanese sake. With over 40 stores across Japan and its iconic jingle playing at Ikebukuro Station, this electronics megastore has become a one-stop must-visit shop for savvy tourists.

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Tax-free 10% & up to 7% discount BicCamera Coupon – Too Good to Skip

Shop at BicCamera and save big! Spend over 5,000 yen to qualify for tax-free shopping (10% savings), plus get category discounts: 3% on sake, 5% on medicine and food, and 7% on electronics. Download the coupon to maximize your savings.

*Please note that some products may not be eligible for additional discounts beyond tax-free shopping. For specific details, consult their multilingual staff in-store.

BicCamera: Way More Than Just Cameras

Despite the name, BicCamera isn’t just about photography equipment. BicCamera originally started as a discount camera shop, and it has now grown into one of the top electronics retail chains in Japan. Today, they sell almost everything, from video games to phone accessories, and toys to souvenirs! Here are three more reasons why international travelers love BicCamera.

Super Easy Access and Wide Product Range

BicCamera stores are conveniently located right next to major train stations across Japan, making them incredibly easy to reach. If you’re in Tokyo, you’ll find them near major stations like Ikebukuro, Shinjuku, and Akihabara. With floors upon floors of products, you’ll find everything from the latest gadgets to everyday essentials all in one place.

For tourists, this incredible variety means you can check off your entire shopping list in a single visit. Need a new smartphone? Check. Last-minute souvenirs for family back home? They’ve got you covered. Looking for the perfect high-end Japanese skincare products? You’ll find them here too.

Multilingual Support

What makes BicCamera even more tourist-friendly is its excellent multilingual support. Most store has English-speaking staff ready to assist with product questions, tax-free procedures, and recommendations. Even if English isn’t your language, BicCamera offers free Pocketalk translators that support dozens of languages. This commitment to helping international visitors makes BicCamera one of the most accessible shopping destinations for travelers in Japan.

Convenient Tax-Free Process

Even though BicCamera stores are huge, they’ve made tax-free shopping incredibly convenient for tourists by setting up tax refund counters on every floor. Except for certain special items, you can get your tax refund on almost any floor!

Here’s a helpful tip: items other than consumables can be opened and used during your stay in Japan. So if you plan to use something right away, make sure to do separate tax-free checkouts. According to tax-free regulations, If consumable goods are sealed together in the same bag, you won’t be able to open it until you leave Japan.

Top 6 Must-Buy Electronics & Beauty Devices at BicCamera

As one of Japan’s largest electronics retailers, BicCamera naturally excels at what they do best—electronics! Not only do they offer an incredible variety, but they’re also packed with amazing deals. Among tourists, the most popular items are definitely cameras, beauty devices, and headphones! Let’s check out what’s currently flying off the shelves in each of these categories!

Everyday Favorites: 6 Skincare products in Japan 2025

Japanese cosmetics are incredibly popular among international visitors. Luckily, you can easily find many of these best-selling items at BicCamera! If you’re sightseeing or shopping for souvenirs, be sure to stop by and check them out.

SUNCUT UV Perfect Gel Cinnamoroll Limited Edition

Suncut’s sunscreen series is quite popular in Japan, and in 2025, it launched a limited-edition collaboration with Sanrio’s Cinnamoroll! The packaging is absolutely adorable and perfect for collectors. This sunscreen is both hydrating and nourishing—highly recommended whether you’re using it for yourself or gifting it to someone special!

ANESSA Pokémon Sunscreen

ANESSA is one of Japan’s most trusted sunscreen brands. What makes the Pokémon edition extra special is its adorable packaging featuring popular characters like Pikachu, making it a big hit among tourists, especially families and anime fans. It’s not only cute but also highly functional, perfect for Japan’s sunny seasons or as a fun and practical souvenir that stands out from regular skincare products.

Cooling wipes

Visiting Japan in the summer, heat-relief items are a must, and cooling wipes are one of the top essentials! BicCamera has shelves full of different brands and refreshing scents. You’re sure to find one you love! On a hot day, just pull one out, give yourself a quick wipe, and feel the instant burst of coolness. Highly recommended!

Quality 1st Sheet Mask

Quality 1st has quickly become one of Japan’s best-selling sheet mask brands, winning top awards like @cosme Best Cosmetics and LDK Beauty rankings. Their Derma Laser Super VC100 mask is a favorite for delivering deep hydration and glow in just 3 minutes—perfect before makeup. It’s gentle on the skin, affordable in bulk packs, and a top pick for tourists looking for effective and convenient skincare.

Melano CC Deep Clear Enzyme Face Wash

The Rohto Melano CC Enzyme Face Wash has been trending lately! It lathers into a rich, creamy foam that leaves your face feeling thoroughly clean without drying out your skin. The light citrus scent is refreshing and pleasant. At BicCamera, it’s sold in a value 3-pack at a great price, making it a perfect choice for souvenirs or gifts!

Suisai Beauty Clear Powder Wash N

Don’t miss out on this hugely popular cleansing product—Suisai Beauty Clear Powder Wash! This single-use capsule cleanser has won numerous beauty awards in Japan, including top rankings from MAQUIA, VOCE, and @cosme. Loved by Japanese women and foreign travelers alike, its fine powder texture and hygienic individual packaging make it perfect for travel.

Whether you’re buying it for yourself or as a gift, it’s a thoughtful and practical choice. Want to discover the secret behind Japanese skincare? This is definitely one to take home!

5 Popular Snacks & Gifts You’ll Want in Your Suitcase

No trip to Japan is complete without souvenirs! From sake and Japanese knives to delicious snacks, these items are among the most popular gifts tourists bring home. Here are four must-buy favorites you won’t want to miss!

Choya Umeshu

Choya Umeshu is one of Japan’s most popular plum wines, loved for its smooth, sweet flavor and beautiful packaging. Made with premium Nanko plums, some bottles even include whole fruit inside. It’s easy to drink and makes a great souvenir for friends and family. Try it over ice or with soda—and if you’re short on space, grab the cute mini bottle set!

Seki Magoroku Knives

Japanese knives are world-renowned for their incredible sharpness, precision craftsmanship, and centuries-old blade-making traditions. Many professional chefs—and even home cooks—prefer Japanese blades for their ability to make clean, effortless cuts that preserve the texture and integrity of ingredients.

Among them, Seki Magoroku is a beloved brand produced by Kai Corporation, based in Seki City, the historic heart of Japanese swordsmithing. Known for blending traditional techniques with modern design, Seki Magoroku knives feature razor-sharp stainless steel blades and ergonomic handles. They’re not only durable and functional but also beautifully crafted, making them a practical yet elegant souvenir for anyone passionate about cooking.

Kikikarin-to (Japanese Sake Flavor Candy)

Kikikarin-to has recently launched a buzz-worthy new item: Japanese sake-flavored karintō candy! This unique treat combines the crispy texture of traditional karintō with the distinctive aromas and mild sweetness of regional sake from across Japan. Each piece offers a hint of alcohol and a pleasantly mellow taste, making it a perfect pick for adults who enjoy refined sweets. You’ll get to sample flavors inspired by sake from Niigata, Yamaguchi, Hyogo, and more.

Beautifully packaged with elegant Japanese design, this candy set is great for gifting or keeping as a unique souvenir. If you’re looking for a snack that blends tradition and creativity—and can only be found in Japan—this one is definitely worth adding to your list!

Uji Matcha Powder     

Uji matcha, grown in Kyoto’s Uji region, is known as one of the finest green teas in Japan. With its deep color, rich umami flavor, and smooth finish, it’s a favorite among tea lovers and chefs alike. The matcha powder sold at BicCamera is perfect for making traditional tea, lattes, or even desserts like matcha ice cream and cakes. Packaged in travel-friendly tins or pouches, it’s a high-quality souvenir that brings the essence of Japanese tea culture right to your home.

Paper Theater

Paper Theater is a fun and creative Japanese paper craft kit that lets you build detailed 3D scenes with layered paper. Themes include Ghibli, anime, and game characters—perfect for fans of Japanese pop culture. They’re compact, lightweight, and make great gifts or souvenirs. Easy to bring home, and a joy to build!

3 Games & Toys You Can’t Miss for Kids

BicCamera is also a treasure trove for toy lovers! From the latest game consoles to adorable character-themed items, the toy section is packed with fun finds for both kids and collectors. Whether you’re looking for Japan-exclusive toys, educational kits, or cute souvenirs for little ones, there’s something for everyone here.

Nintendo Switch

The Nintendo Switch is incredibly popular among tourists and is often at the top of shopping lists for visitors to Japan. Its biggest appeal is the hybrid design—you can use it as a handheld console during your travels or hook it up to a TV once you’re back at the hotel. Super convenient and fun to use on the go.

Buying it in Japan also comes with extra perks. The prices are often lower, and there are tons of Japan-exclusive editions, Japanese game versions, and adorable character-themed accessories you won’t easily find elsewhere. For example, you might spot a Pokémon-themed OLED model, Mario or Zelda controllers, or limited-edition storage cases and Joy-Con stickers.

Anpanman for toddlers

Anpanman may not be a household name overseas, but in Japan, it’s one of the most beloved characters among toddlers and parents alike. For tourists, especially those traveling with kids or looking for unique gifts, Anpanman products are a delightful find.

From talking plush toys and educational gadgets to mealtime goods and bath accessories, there’s a wide variety of items featuring this cheerful red-bean bun superhero. These items are hard to find outside Japan, making them especially popular as souvenirs for little ones back home.

Tomica die-cast cars

Tomica is a legendary die-cast toy car brand in Japan, beloved by kids and nostalgic adults alike. These miniature cars are famous for their incredible detail and high quality, often modeled after real-life vehicles, from Japanese police cars to Shinkansen trains. Tourists love picking up Tomica cars as souvenirs or gifts—they’re small, affordable, and uniquely Japanese.

In BicCamera, you’ll often find entire shelves dedicated to Tomica, including Japan-only models, limited-edition colorways, and special collaborations with franchises like Pokémon or Disney. Whether you’re shopping for a child or a collector back home, Tomica toys are always a hit.

Helpful Services for Tourists at BicCamera

In addition to tax-free counters and multilingual support available at many locations, BicCamera offers several convenient services that make shopping easier for international visitors.

Luggage Delivery to Hotels or Airports

Don’t want to carry heavy bags after shopping? Select BicCamera stores offer luggage delivery services through partners like Yamato Transport and JAL ABC. You can have your purchases sent directly to your hotel or even to the airport for a smooth, hands-free journey.

Wide Range of Payment Methods

BicCamera accepts almost every major payment method used around the world—including Visa, MasterCard, UnionPay, Alipay, WeChat Pay, and many more. No need to worry about currency exchange or payment compatibility.

Popular BicCamera Store Locations

Yurakucho: The largest BicCamera store, offering everything from home appliances to premium liquor.

Akihabara: Great for gamers, anime lovers, and electronics enthusiasts. A favorite among tourists.

Shinjuku: Multiple stores, including the former BICQLO location with Uniqlo, are ideal for fashion and tech shopping.

Airport Locations: Found in Narita and Haneda, perfect for last-minute purchases before heading home.

💡Pro Tip: Always bring your passport and discount coupon to the cashier. You’ll maximize savings and simplify the checkout process.

Ready to Shop? Don’t Forget Your Coupon!

Whether you’re hunting for the latest gadgets, stocking up on beauty tech, or picking out the perfect souvenirs, BicCamera has it all under one roof. With helpful staff and tourist-friendly services, it’s the ultimate shopping stop during your Japan trip.